Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.

Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.


Customer Jobs: We’ve called our persona Alex. Alex may be interested in a wearable that is based on gene-technology. He’s not looking for some fancy watch to show off to his friends, but he’s looking for a solid, crystal-clear solution to one thing he wants to know: am I physically fit today? And if not: what 3 tasks do I need to do today to become fit? Alex preferes a wearable that’s invisible for others and something that’s impossible to forget. Basically, it has to fit neatlessly in his chilly, healty life without the frills.

Pains: Alex currently doesn’t use alternatives because they are expensive, full with frills and hard to use. He is afraid to use it, or to put it next to his bed without ever using it because he really doesn’t understand all the functionalities.

Gains: The life of Alex would be much better if he could find something to keep him fit everyday, all day. But Alex is busy, so he doesn’t want to spend time in understanding a complex device or using the device regularly. Alex would be grateful if it would work magically in the background, without the need for looking at it or charging it. He would be happy if he could basically just forget it’s there, but that it reminds him in an uncomplicated way of his fitness.

VP Cards:

1. Simplicity

2. Environmental Sensitivity

3. Metered Use

4. Conservation

5. Ease of Use

6. Experience Simplification

7. Personality

8. Subscription

9. Concierge

10. Loyalty Programs

Team Strategy:

No strategy submitted.

Not available in demo

Not available in demo

Not available in demo

Not available in demo


Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.

Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.

Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.