Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Strategies

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What is your company’s name and marketing tagline? Aywon, the best won for you. What is your product idea in detail? A platform that connects people What assumptions about the customer (profile) did you make in order to create the product idea? The customer is someone who comes in contact with a lot of people. She wants those people to come in contact with each other. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? The product should be based on user’s feedback. We used this information by selecting interviews and reviews in our customer segmentation.

1) What is your company’s name and marketing tagline? Genie The Genie bracelet is the solution up your sleeve. 2) What is your product idea in detail? The product Creates brand new flexible and efficient wearable technology usage. It eliminates the problem of losing or dropping your phone, Genie is a comfortable way to use jewelry practically. It is a wearable energy efficient bracelet that uses hologram based interface on the forearm. The bracelet is created in a practical and easy to use interface. The hologram is with new light technology and is bright enough to function in a sunlight. The models have different styles, is customizable in size by each user and made with various sustainable materials. 3) What assumptions about the customer (profile) did you make in order to create the product idea? Is adventurous and tries to explore different new technologies. Likes effective and flexible product usage and wants a real solution to a problem. 4) What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? We use the strategy of combining 2 approaches. We used 60 points for MVP the Value proposition to fit the customer value needs. We invested 30 points to research and test the customer experience to figure out the products value for the customer. We choose to co-create the product that works efficiently and brings great value to our customers. We thought that a good brand needs to listen to their customer and take in account their feedback to adapt its products or services. According to that, we have decided to realize samples, surveys, and ask for feedback from customers, so that we would be able to provide flexible and effective products which will be created according to our customers needs.

Assignment Please integrate the answers to at least the following questions in an integrated story about your company and submit this in the ‘Costs’ block on the ‘take decisions’ page. – What is your company’s name and marketing tagline? We are Consultancy4You our marketing tagline “Advancement Through Technology” – What is your product idea in detail? Our product idea is a software that you can use to see which applications are present and analyze the assets of that application. With KPI’s and building blocks we can see how many applications are present. Once an application is analyzed we can see additional informations such as: -what is the usage of the software? -how much do you spend on the software? -How much profit did we made with the use of this software? -Can we save money by discarding this software? -are there replacements for this software? – What assumptions about the customer (profile) did you make in order to create the product idea? The assumptions that we have are regarding that she is young, she wants to save money and wants to make her work easier. So she doesn’t want to go after all these assets, but let a system do it for her. – What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? Because she is young she doesn’t want a close connection with the company. She doesn’t want to give direct feedback. so we have to collect the data in a different way. So that she receives all the data but doesn’t need to be involved.

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Future Billionaires – You’re in good hands on our watch: We are creating a product which will be a smart-watch that should not look extraordinary. This watch helps the consumer by recording when stress levels go up so there is insight in this. In creating this idea we made the assumption that our client, being a companion, is insecure and wants to be loved and complimented, this results in a wearable that should look nice on her. In order to successfully create a business model for this product we decided to choose for strategy 1, most points are spend at customer segments. However, we believe that it was a strategic choice to put some points into value propositions as well due to the limited amount of information given. We could find at least 4 value propositions that made sense to all of us. Thus we decided to spend points in those categories and the rest on customer segments.

Team 6: The hundred What is your company’s name and marketing tagline? Company name: Match & catch Marketing tagline: Teamwork makes the dream work. What is your product idea in detail? App connected with a smartwatch –> smartwatch connect with other smartwatches as soon as people meet each other/shake hands/elbow bumb (COVID-19). It will allow people tot exchange information (business). What assumptions about the customer (profile) did you make in order to create the product idea? His persona is the matchmaker, so with this app new business relations can start. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? We choose both: The classic approach and The lean startup approach

Company name: Sportlife, great things come for those who sweat Product idea: Digital sweatband which goes around the arm and measures your personal performance. Customer assumptions: They are interested in their progress, they are competitive, they like to socialize, they are afraid of injuries and illness, they like a challenge or a risk Strategy: We have put a lot of credits in characteristics which we know for certain will matter.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse