Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Strategies

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No strategy submitted.

What is your strategy in the last two rounds? First of all, we have tried to analyze our results in order to increase the market fit of our product. Regarding the other points, we have chosen to attribute points in order to be closer to our customer and show that our company has a good future. Is your strategy internally consistent? Yes, because we always take all the decision together, and we manage to talk and argue on the different points so that everybody agree on every point. Describe your marketing strategy? How are you going to scale up? Be present on every possible channel to reach as many people as possible. Scale up by always increasing the quality of our advertising or our selling skills. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? Our customer service and support is definitively one of our main advantage. We think that having a great customer service will be a way for us to be different because we really want to be as close to our customer as possible.

What is your strategy for the last two rounds? Our strategy was based on the outcome in the dashboard. We tried to shift our work ethic as soon as our market product fit was over 70% Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? Everybody in our team has their own way of thinking and see how we could change for the better. Every idea or approach is carefully calculated and if the outcome is good after the calculation we put it in motion. Describe your marketing strategy. What is your prognosis for sales? Our sales are off course based on our customers and our target group. We try to shift from the old to the new. What growth strategy would you like to use? How are you going to scale up? We think that the power of our up scaling lies in the innovation and customer segments of our product. as long as we strive to prefect that we grow with our customers. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? There are no unfair advantages. When you fall in a problem there’s always a solution.

Our strategy for the last two rounds was to increase our risks to get as much credits as possible. We have lost eye for our “Value Proposition”, and that is why we possibly gave our first spot away. But on the other side, we have acquired new information which we can use to fill in the game as accurate as possible, so we reclaim our throne! 🙂

Our strategy from last round changed during the Q&A. We figured out that it’s most important that you do not pick that much different options and focus on a few instead. So our strategy is to pick only the topics that are most relevant to our business instead of picking as much as possible. We as a group have a discussion each round about how we approach the business model canvas. So there are no differences within the group. We always try to be critical on the way we do things. We picked a lot of relationships to focus on marketing. If we look at our persona we know that she does not like direct marketing and she likes a personal treatment. So we picked CRM, customer service and behavioral targeting for example. Our sales prognosis will be much higher than last round, because we now have various channels to reach our customers on. Our growth strategy is be able to deliver personalized service no matter how big we grow as a company. That way we can keep on delivering the best quality towards our persona. We are going to look at how we score after this round to determine if we are ready to scale up. We are currently striving to be the best group by rolling up the field from the middle by doing what we think is right, not leaving any space for unfair behavior.

Our strategy of relationships and channels is to maintain the focus on the same elements and now look more at how we can introduce the product to the market through marketing activities. We as a team are happy with the current approach. We did this as a team and are standing behind our decisions. The marketing strategy will be focused on both B2B and B2C through inbound marketing. Because the Inbound strategy earns customers’ attention and attracts them to the company website by producing meaningful content. Because messaging is relevant and appears in the right place at the right time, inbound invites visitors instead of annoying them with interrupting traditional advertising. The growth strategy that best suits our product is product development, as the focus is on developing a new product in an existing market. At this moment there is no product on the market like this and will solve ‘problems’ in the business world so that cooperation and getting to know each other will be easier. The unfair advantages compared to the other teams are that our product market fit is a 100% fit and with this we know we can invest in some other parts that we think we can score more points at.

Strategy: We focused more on activities and a easy to use product. No, because we adapt to different outcomes every round. We would like to increase our social media presence. Our sales prognosis is that we want to supply a cheap and easy to use product. We want to grow by using product development more. By using a good marketing strategy whe are going to scale up. We have 7 people, so this means we have more perspectives compared to the other teams, thefore we also have more knowledge.

No strategy submitted.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse