Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Customer Jobs:John wants a product that help him builds more muscles, that makes him feels independent and bring him to the next level. 

Pains: Gains:John doesn’t like when people think the watch is cheap or the watch isn’t best watch in the market.

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5. Experiences
6. Engaging Technology
7. Engaging Functionality
8. Functionality
9. Personalized Service
10. Conservation

Team Strategy:

Our company name is CREVAL, it stands for creative value. Our tagline is :”Explore your thoughts”. The product idea is changing your genetic composition through a wearable watch (The watch is named gene-o-watch). Our customers are seeking for a way to change their genetic structure and experiencing new things besides being fashionable the product also has a medical use for people with skin diseases and albinism. Besides the huge technological benefits of the watch, the users are more independent from medical assistance.

Customer Jobs: We’ve called our persona Alicia. She’s not fully convinced in Gene-technology based wearable. She’s not looking for the cheap/easy solution. Alicia is trying to always be one step ahead and showing others how to do things the right way. 

Alicia loves to share with like minded people about the right way to go and she also loves to hear and see how the people try to have a positive influence. 

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9. Ease of Use

10. Try before you Buy

Team Strategy:

What is your company’s name and marketing tagline? Welcome to Mukundi. Mukundi was founded in September 2019 in Den Bosch, The Netherlands. Mukundi’s vision is to make the world a more visable place. By being a start-up in manufacturering tech-orientated wearable glasses, like Google tried years ago, Mukundi tries to conquer the world. These wearable glasses will have in-built functions like: face recognition software, item recognition software and so on. These functions can be downloaded throughout Mukundi’s App-store ‘Mukundi PLAY’. Although it may sound like a techsavy product, Mukundi’s Tech glasses are actually very easy to use. What assumptions about the customer (profile) did you make in order to create the product idea? Firstly, it has to be a wearable. We think that tech-glasses will be introduced in the future and will be part of everyday life. We believe that Google failed, not because the product was bad, but the timing was bad. These tech-glasses have to be for everybody and therefore we strive for simplicity. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? We are following the Lean-Startup way of introducing and finding the perfect fit for our product.

Customer Jobs: We’ve called our persona Jim. Jim may be interested in a wearable that is based on gene-technology. Jim has been an experimental personal all his life. For example. Jim was the first person to buy a drone in his neighborhood, but sadly crashed it after a week. When his neighbors asked, he said he did not like the look of it anyway and therefore it did not matter to him.

Pains: Gains: His neighbors were a bit astounded by Jim’s lack of care in regards to the drone but as Jim always says: ”It’s not about reaching the top of the mountain but the way towards it.”. After one these fun days of experimenting, Jim likes to relax in his Fritz Hansen chair, smoke an eco-friendly cigar and listen to the newest hits of Ariana Grande, which just came out that day.

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6. Styling

7. Customization

8. Functionality

9. Automate experiences

10. Status

Team Strategy:

Our company is called ‘The Hidden Gem’. Would you like a watch that makes you feel like a gem? Then it’s time for you to take a look at our newest technological watch advancements. Our watch is a combination between a more healthy and confident lifestyle. It can help you build muscles and gives you prestige. Our assumption about the customer is that he/she wants to be the first to try it out and he/she wants to discover new technological and physical boundaries. We’ve spend the most amount of budget on Value Proposition so we have chosen for the lean startup approach. With this approach we would like to get a high product score.

Customer Jobs:We have called our persona Paul. Paul is a very adventurous type when it comes to his lifestyle. He is highly interested in a wearable that is based on gene technology. Paul isn’t afraid to try new things. He’s always looking for the latest trends and products when it comes to technology and innovation.
He doesn’t care about the product as much as the experience that the products give. Paul pursues the products that spark his interests most. After creating his own experience he will be able to influence others in their decision making.

Pains: Gains:Paul likes to live new experiences. He also likes to learn new stuff. He wants an wearable that can facilitate him with new things. He is willing to learn about the intricacies about an new wearable. He would be happy if he could go outside for have a walk.

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7. Superiority

8. Simplicity

9. Styling

10. Status

Team Strategy:

1. Watch ID, Slogan: Create your own beauty 2. We want to create a product that is customisable, so that it can fit everyone’s needs. We want to let customers buy a watch which is customisable. So for example, what kind of bazel you want, what kind of strap you prefer (Leather, rubber, platinum, etc.), etc. So we want to create a service and product in 1. 3. The customer wants to build relationships with companies he buys products from. He can buy things that are really expensive, but it needs to do the job and it doens’t have to be maxed out with all kind of options. 4. We analysed his architype and looked at what would be most suitable for that type. Based on that analyses we formed a strategy to work with in this business game. We looked at different kind of cards with descriptions and looked for the ones that were fitting our ‘target group’

 

Customer Jobs:

We’ve called our persona Pablo. Pablo is a very motivated and humble student. Pablo is interested in building relationships when buying a product, it is difficult for him to find a product to trust in. He’s doesn’t necessarily want something thats very luxury and expensive but just wants something that is easy to use. He likes to say where it stands on and when he’s not happy about something he’ll tell you. He is a guy who can buy something that’s really expensive but it doesn’t need to be maxed out with all kind of extra options, but only the necessary options.

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8. Conservation

9. Simplify experience

10. Congierge

Team Strategy:

No strategy submitted.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse