Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.
Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.
Below you’ll find the strategies of the participating companies.
Name: Watch4U Marketing tagline : get to know yourself better Product in detail : medical smart-watch which measures everything that can be measured in your body (blood pressure / sugar level / heart beat …) Customer assumptions: personalized, based on their needs Strategy: Classic approach
Company’s name and marketing tagline: “Vacation Friends” – Because strangers are friends we haven’t met yet. Product idea: Coupon booklet for travellers to save some money on the road. If you meet someone you could invite them for dinner and both of you would save some money. This could help with getting to know new people. And as we all know: sharing food helps with bonding! The booklet could be purchased for various regions. Multiple restaurants could participate and would get categorized based on their geographical location. This way our customers could buy a booklet suiting their favored hiking-/ travelling roads. Assumptions about the customer: He prefers human contact. It should be personal. He’s middle aged so we assumed that he wouldn’t be too much into technology (e.g. apps, installed base,…) Communities and Experience could be important for him. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? We focused on the more human aspects because we know of Tim that it should be humanized. As little AI and tech as possible and more personal characteristics.
Our company is called Eazzy Peazzy. We sell alarm clocks that make you wake up in a better and nicer way by slowly releasing light and making peaceful sounds instead of the regular alarm that rings. Eazzy peazzy, for people who don’t like to be woken cheesy! Customers don’t like to be woken by force. Customers aren’t morning people. Our customer likes practical solutions to their problem. We followed a strategy in which we really researched the customers needs in order to improve our product.
The name of the company is Smart Movement and the slogan is: ‘Think smarter, move harder.’ The idea is to create an app where you can put your training schedule in and it automatically makes an diet for you for that week. You can adjust it when you want. We are assuming that Elen is an athlete that does not like to take risks and would like an easy way to take care of herself. Because we are assuming she is an athlete, we think that she wants a solution for a problem she is experiencing in sports. We choose the Customer segments based on her needs and what we thought would be helpful.
What is your company’s name and marketing tagline? –> Cändlelight – love starts with the melting hearts What is your product idea in detail? –> 3D sented heart shaped candles, which can be customized. What assumptions about the customer (profile) did you make in order to create the product idea? –> As Jorge Diaz is a romantic person. Our assumption is that he will enjoy the romantic atmosphere created by our Cändlelight. Aditionally we think that he will enjoy our customizable aspect which comes on top. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? –> We want to have a personal relationship with our customers by having direct contact with them and interact.
What is your company’s name and marketing tagline? Company name: Paychip Marketing tagline: PIP, the chip that pays! What is your product idea in detail? Chip which is located in an arm which automatically pays for the products you walk out of the store with. What assumptions about the customer (profile) did you make in order to create the product idea? She is willing to put a chip in her arm because she will be able to pay in a practical and efficient way. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? We want to put more credit into the research, by doing so we want to create a practical and efficient solution for the right customer group. here…
Assignment Not Submitted
Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.
Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.
Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.