Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Strategy

Below you’ll find the strategies of the participating companies.

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Team 1 did not submit their decisions this round.

What is your strategy for the last two rounds? – Our strategy is to focus on Tim because we already had a 100% PM fit. We want to exceed all of his needs. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? – No, everyone is totally on board and we agree to 100%. Describe your marketing strategy. What is your prognosis for sales? – We want to sell our product in the store, restaurants, museums, etc. where you can actually use them as well as at tourist informations because most travellers come across there as well. It’ll start slowly probably but we expect an exponential growth over time. We are probably going to sell firstly to the brave first evangelists that will try out our booklet. What growth strategy would you like to use? How are you going to scale up? – We are going to start locally, expand regionally, then nationally and at last international and global. We expect more companies to start cooperations with us because they will see that our strategy works because for now we expect rather smaller businesses to collaborate with us. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? – We stick to the traditional way and rely on traditional customers. The other companies will probably try out the newest trends to get customers like blogging or social media marketing. We stick to what worked years before us and what worked before the latest trends.

What is your strategy for the last two rounds? For the last two round we want to focus on product market fit. We want to come up with a product which really fits the needs of the customer and gain points with that. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? There is an internally consistent strategy. We discussed this a few times and decided all together to focus on the product market fit, so internally consistent. Describe your marketing strategy. What is your prognosis for sales? We want to position ourselves as a company who care about the customer and want our product to fit it to the market. Our prognosis for sales is that we expect to have low sales at the beginning but after a little time/promotion the sales will increase. What growth strategy would you like to use? How are you going to scale up? We would like to use the market penetration. The aim of this strategy is to increase sales of existing products or services on existing markets, and thus to increase your market share. The product and markets already exist so market penetration is the best. We are going to scale up to directly contact our customers and invest in marketing. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? Unfair advantages are maybe that as a group we really work good and know each other very good in a short amount of time. We focus on our tasks and make them as good as possible. They are unfair advantages because maybe some groups do not click as well as we do.

We want to focus more on affordability and the design of our product. The idea is to have a wearable, for example a smartwatch, connected to an app on the user’s smartphone. The smartwatch can give a full body scan and see what your weight is as well as your fat percentage. The smartwatch notifies you when you need to eat and what you need to eat. Also, we want to define our key resources, activites and partners more. We want to do this more effeciently and faster. Our team believes in the same goals and the approach we have. The only thing we must do is optimize our strategy and fulfill the product to the needs. Our marketing strategy is to target users via social media, advertising and by optimalizing search engines. We sell the smartwatch and users can download the app in the appstore or playstore. This makes it more affordable for the users. When users of our app, also buy the smartwatch, they get the upgrade to premium for free and will have an ad free experience. To realise growth within our company, we will use the strategy of product development. We will improve the products for the market that already excists and these are going to be new generation products. With our product, the users will be able to do things other smartwatches won’t be able to do. We believe that we don’t have any unfair advantages compared to other teams.

What is your strategy for the last two rounds? –> We stick to our strategy, and want to win. But we will try to improve our team spirit. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? –> No, we all agree. Describe your marketing strategy. What is your prognosis for sales? –> We collaborate with dating platforms, send our customers personal mails, and try to contact them. What growth strategy would you like to use? How are you going to scale up? –> Expand into different markets/ countries. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? –> Our candles have a special wax which burns longer and can be used individually.

What is your strategy for the last two rounds? We tried to invest our points on subjects which reflected both her needs and features of the product. Since it is an in-build device we took safety and quality measures in both the feedback and the product design. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? It is consistent as we constantly take into account that it had to be safe and made with high quality standards. Describe your marketing strategy. What is your prognosis for sales? It is a product that is highly innovative and people might need to take some time to get used to it, since it is a wearable chip inside of their arm. Therefore we focus on personal sales to make people feel comfortable with the product and its benefits. What growth strategy would you like to use? How are you going to scale up? Start with a small target group and convince them with personal sales, by doing so we create ambassadors that will spread the word for us. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? We have a chip instead of a wearable watch or chain and this gives us the ability to have a direct focus on safety and quality. They are unfair because, for instance, they have different and less obvious aspects on which they can focus.

We found out that John wants a wearable of extraordinary quality. So we change our idea and choice of credit investment to fit that better. Our strategie is consistent between the group we try to read John and use previous rounds to adept. We expect valuable customers above many. We want quality above quantity. We make quality items.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse