Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.

Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.



Team Strategies


1 & 2. Our Start-up Siesta is standing for an innovative solution approach for modern problems. Nowadays there are too many cars in the big cities and its quiet difficult to find a proper parking slot. This problem is going to increase over time, because more and more people are moving into the cities. We want to make your everyday life easier and create value for everyone. Our App is usable and available in all AppStores and it brings value for all drivers, weather citizen or tourist. The target group is extremely large and we can generate especially young adults as new customers because they use their smartphones throughout the day and are very adaptable. 3. The value we are giving the customer is no matter how big and busy the city they are visiting is, our company and its app will always provide a parking spot for them. That value is coming from other consumers (all of the users of the app) who will make their personal parking spot available for consumers who use our app. We want to give the customer an app that is affordable and easy to use. The app itself will be free to download and revenue will be generated by fees that are integrated in the renting prices of the parking spots. The app will be as easy as for example an app/website to book a vacation. You can just fill in the country and city you are in and results will pop up. The app is downloadable for every person on the globe and the users simply work together to make a parking spot available for everyone. This makes it possible for our users to park close to their destination without endlessly looking for parking spots available and wasting fuel. So our app also helps to reduce pollution created by cars. Because our product helps consumers making each other more sustainable and efficient by working together our product fits perfectly in our customer segment and in today’s market. 4. In the short term an important milestone is to penetrate the Dutch market to gain and increase popularity for our app. In doing so, we aim to win over more customers to increase our market shares. Therefore, another milestone would be investing in research and new technologies and to extend our F&E department to be able to continuously provide high usability and qualitative features to ensure an easy usage. Therefore, we are also aiming at recruiting highly qualified personnel. By doing so we want our app to differentiate from competitive products and reach a unique selling proposition. A further milestone is the development of suitable marketing activities to reach a certain level of popularity and customers. This helps to focus on creating a community in which our customers can communicate and work efficiently together. In the long term we aim at expanding and entering international markets so that the app will be downloadable by people all around the globe. Therefore, an adaption of the app and the marketing activities to the country market as well as the availability of personnel with the necessary language skills is required. Furthermore, our long term goal is to achieve profit maximization while still maintaining qualitative and innovative product development through learning effects and efficiency advantages in the product development. 5. Our product or service is thinked to be used by everybody and everybody benefits from it. It is easy to use so Integrity, Diversity and Inclusion are one of our core values as we are not making any difference in our target group, and we are giving the same opportunity to everyone. Honesty and Fairness are also really important as we are open to everyone. We have to be transparent and trustworthy, respecting our customers, otherway our service or product will not really work. And our last two core values are Promise to Customers and Teamwork, we really need the cooperation of our customers and also give them a good experience to make them repeat, creating this way a community of customers.

Our company is there for young people. We coach them with a lot of energy and jokes but when it comes to real stuff we are serious because sometimes you need good focus to get your goal. Our company are there for young people but also for teachers, we can also coach kids when needed. We want to bring our costumers loyalty and trust. So we can help them to get their goal. We want to teach our costumers a s much as possible in short term. We want to coach them as long as needed but as short as possible. We also want that our costumers know that they can reach everything when you try as hard as you can. Knowledge is power.

PlasticFree Real problems, real conversations. On other social media platform there is a lot of fake news. PlasticFree is a platform for people that are ready to have an adult conversation about the real problems in the world. PlasticFree is currently designing a networking platform that helps people that try to make the world a better place to meet brands and people that share the same beliefs. The platform is made and co-created with people that belief in making the world a better place. By using the feedback given by the focus group and customers interviews the platform will be adjusted to the needs of the users. When the platform is up and running the it will be adjusted to the feedback of the customers. The platform is made of the assumptions that the customer beliefs that the product needs to be adjusted to their needs and feedback. Also, the assumption is that the customers care about the climate change and everything around this . The research method be an experiment. This experiment will help to look at the value of the platform by focussing on a focus group, customer interviews and also reviews of this focus group. This helps to give a clear picture of what the customers needs are. Our milestones in the future will be to reach being a worldwide platform with a high credibility where people feel they belong to something like a community where they can find what they are looking for. Our team values are, first of all, respect, being involve with the enviroment and with the community. It is important because we want to preserve a safe and respectful place in which everyone can express their thoughts and feel understand without the judgement of others, just having little chats and sharing ideas about what is currently happening and how to make the world a better place.

Through focusing on one precise solution, we develop products that simplify people’s lives by making repetitive tasks much easier to accomplish. Our products also add value to existing products to solve a specific problem. It is the flexibility of our products that makes them the most valuable to all types of customers. Our company stands for effectiveness and personalized services. We wished to incorporate those values in our services and provide our customers an ideal and outside of the box experience. Our company aims towards the adventurer customer segment, with deep motivations like the search of new experiences and creative thinking in day to day activities. We want to impact customers with creative thinking who look for a personalized and individual experience. The users of our services are able to enjoy a customized and new experience bringing meaning in their daily life. The milestones that we establish are creating the prototype of our product, first sale and going over a certain profit or income ( yet to be determined). We also think that the popularity of our company and product should be also considered as a milestone but it’s hard to establish a number. Another milestone could be reaching 50 to 100 reviews with a score of minimum 3.5 stars. The core values of our team are collegiality, we want to have a modern work environment where colleagues feel involved in the company and feel like they are part of the company. We want our colleagues to think outside the box to reach our goals and ambitions and show a certain curiosity towards problem solving. With these core values we want to promote creative thinking and innovative problem solving through new perspectives and approaches. We want to offer the customer a new experience and give them a real solution to an actual problem. We want to give back control to the customer with a personalized experience and help them with their day to day problems.


Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.

Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.

Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.