Innovative Dutch · Business Model Game

Round 2 · Revisit your customer values

Use your new customer insights and what you observed in other teams.

Team —
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Step 1 · Customer values

Choose and rank your nine customer values

Revisit the nine customer values behind your concept. Keep, remove or reprioritise them based on what you have learned about your target group.

1
Select Choose exactly nine values.
2
Drag Move them into the ranking.
3
Prioritise 9 is most important; 1 is least important.

Customer values

Customer value cards

Choose values that explain why your customer would ultimately care.

30 available