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Final objective
Become funding-ready
External investors will compare your venture with the
other teams. Use your final 150 focus points to strengthen
the areas that matter most for performance, traction and
organisational readiness.
How funding works
Investors compare each relevant criterion with the other teams.
A criterion passes when your team ranks in the top 50% for that
criterion; ties at the cut-off also pass. To qualify for a funding
source, you must pass all but one of its criteria.
Final intervention
Close the Gap · Revalidation
Your Product-Market Fit was established earlier in the game.
In this final round, you may invest part of your 150 focus points
in one intensive revalidation sprint.
Each focus point closes 1% of the gap between your current
Product-Market Fit and 100%. For example, investing 50 points
closes half of your remaining gap.
0
focus points
No revalidation
Full gap closed
Closes 0% of your remaining Product-Market Fit gap.
View investor selection criteria
Personal funds
up to €5K
Attitude
Product-Market Fit
Friends, Fools & Family
up to €10K
Product-Market Fit
Retention
Skills
Crowdfunding
up to €25K
Design
Features
Acquisition
Attitude
Seed grants
up to €50K
Performance
Usability
Activation
Retention
Knowledge
Risk Score
Bank loans
up to €100K
Affordability
Revenue
Referral
Experience
Knowledge
Skills
Risk Score
Angel investment
up to €250K
Product-Market Fit
Design
Performance
Activation
Retention
Experience
Attitude
Risk Score
Venture capital
up to €1M
Product-Market Fit
Features
Quality
Activation
Retention
Revenue
Experience
Knowledge
Skills
Attitude
Risk Score
Marketing strategy
Strengthen traction and market performance.
1 · Relationships
2 · Channels
Organisational strategy
Strengthen the organisation behind the venture.
3 · Partners
4 · Activities
5 · Resources
6 · Reflection
Marketing strategy
Relationships
Decide where further investment in customer acquisition,
engagement and retention will improve your final position.
Search Engine Optimization
i
Improve your visibility in organic search results to attract relevant prospects.
No focus
Exhibitions
i
Present your offer at exhibitions or trade events to generate leads and market visibility.
No focus
Social Media Outreach
i
Build an active social media presence to reach prospects, create engagement and generate leads.
No focus
CRM
i
Use a CRM system to track prospects, customers and interactions throughout the customer journey.
No focus
Customer Service
i
Build a reliable process for answering questions, resolving issues and supporting customers.
No focus
Behavioural Targeting
i
Target specific customer groups based on behaviour with tailored marketing strategies.
No focus
PR
i
Use public relations to increase visibility and credibility through external media and stakeholders.
No focus
Viral Campaigns
i
Create campaigns designed to spread through sharing and rapidly increase reach and traffic.
No focus
Advertising
i
Use paid online or offline advertising to increase visibility and generate demand.
No focus
Marketing strategy
Channels
Refine the channels that generate reach, conversion,
revenue and scalable customer acquisition.
Direct Mail
i
Send targeted direct communications to prospects or existing customers.
No focus
Newsletters
i
Send recurring news, updates and relevant content to prospects and customers.
No focus
Press Releases
i
Distribute press releases to encourage coverage by conventional or specialist media.
No focus
Blogging
i
Publish useful stories and in-depth articles to attract attention and strengthen your brand.
No focus
Personal Selling
i
Use direct sales conversations to turn prospects into paying customers.
No focus
Affiliate Marketing
i
Reward external partners for traffic, leads or sales generated through referrals.
No focus
Sponsorships
i
Seek sponsors or partners that contribute money, time or visibility because they believe in your product or mission.
No focus
Organisational strategy
Partners
Strengthen the external relationships and capabilities
that make the venture more resilient, credible and scalable.
Alliances
i
Form strategic agreements with independent organisations to access resources, expertise, channels, funding or intellectual property.
No focus
Open Innovation
i
Use external ideas, knowledge and intellectual property alongside internal innovation efforts.
No focus
Co-Creation
i
Develop ideas, products or services together with customers, users or other external contributors.
No focus
Joint Ventures
i
Create a jointly owned initiative with another organisation, sharing investment, control, risk and returns.
No focus
Corporate Venture Capital
i
Work with established companies that invest capital and expertise in promising ventures to create strategic advantage.
No focus
Supply Chain Integration
i
Collaborate closely with suppliers and other value-chain partners to improve innovation, delivery and competitiveness.
No focus
Incubators
i
Use incubator support such as workspace, mentoring, networks, seed funding and training to develop the venture.
No focus
Accelerators
i
Use an intensive accelerator programme to speed up product development, market entry, mentoring and access to investors.
No focus
Universities
i
Work with universities for knowledge, research, talent, technology transfer and access to scientific or technical expertise.
No focus
Professional Brokers
i
Use experienced intermediaries, mentors or specialist advisers to access expertise, networks and practical guidance.
No focus
Distinctive Competencies
i
Build on strengths and capabilities that make the venture distinct instead of simply mirroring competitors.
No focus
Organisational strategy
Activities
Consolidate the management practices needed to operate
efficiently and scale the venture.
Organisation Management
i
Design structures—such as team, network or virtual structures—that help the venture coordinate work and innovate effectively.
No focus
Leadership
i
Invest in clear decision-making, communication and the ability to mobilise people around shared goals.
No focus
Total Quality Management
i
Build a culture of continuous organisation-wide improvement in the quality of products, services and processes.
No focus
Strategic Planning
i
Translate ambition into deliberate priorities, choices and plans for how the venture will compete and grow.
No focus
Mission & Vision
i
Define a clear core purpose and future direction that guide choices over time.
No focus
Tasks & Responsibilities
i
Create clear roles and responsibilities while giving people challenging, meaningful work and room to contribute.
No focus
Lean Management
i
Optimise processes to reduce waste, improve throughput and use resources efficiently.
No focus
Organisational strategy
Resources
Strengthen the people practices and internal capabilities
that will support sustained growth.
Personal Growth
i
Build a culture that gives people autonomy and opportunities for personal and professional growth.
No focus
Coaching
i
Provide coaching and practical guidance to help both new and experienced colleagues develop on the job.
No focus
Employee Involvement
i
Create meaningful opportunities for employees to contribute, participate and feel ownership of the venture.
No focus
Salary Packages
i
Use attractive primary and secondary employment benefits to recruit and retain the people you need.
No focus
Training & Education
i
Invest time and budget in training, education and mentoring so colleagues can build relevant capabilities.
No focus
Final strategy
Required
Strategic reflection
Explain how your final choices consolidate the venture,
support scalable growth and improve your chances of meeting
the investor selection criteria.
Ready to submit your final strategy?
Allocate all 150 focus points and complete the strategic reflection before submitting.
Submit Round 5
