Extra hint: invest 9 points on “Try Before You Buy” + 1 other value

Extra hint: invest 9 points on “Experience Automation” + 1 other value

Extra hint: invest 9 points on “Superiority” + 1 other value

Extra hint: invest 9 points on “Try Before You Buy” + 1 other value

Extra hint: invest 9 points on “User Communities” + 1 other value

Question 1 – What is your strategy for the last two rounds? In the final two rounds of our journey with GlassEase, our strategy focuses on maintaining consistency while making necessary adjustments to enhance our product and marketing efforts. We understand the importance of preserving the core values and unique features that distinguish GlassEase as a groundbreaking travel companion. To achieve this, we will meticulously review performance data from previous rounds, examining product features, marketing channels, customer support, and partnerships for areas that require improvement. We recognize the significance of resource allocation and will allocate our budget thoughtfully to optimize our performance. Gathering and acting upon market feedback, assessing partnerships, and closely monitoring the competitive landscape will inform our decision- making. We remain dedicated to delivering an exceptional customer experience through outstanding support, educational resources, and user-friendly interfaces. Innovation and fiscal responsibility will serve as foundational elements of our strategy, ensuring GlassEase’s ongoing status as a state-of-the-art travel solution, while proactive measures to mitigate risks will enable us to effectively navigate unforeseen challenges. Question 2 – Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? Certainly, our strategy is internally consistent. We’ve created an environment of teamwork where we encourage open discussions and the exploration of different ideas. While we’ve had healthy debates when making decisions, we’ve collectively settled on a strategy that we believe is best for GlassEase. Our team members are all dedicated to our mission of making travellers’ experiences better. We have a shared vision for the product, and we’re confident in the strategy we’ve chosen. This unity among our team strengthens our ability to execute our plan effectively and fulfil our commitment to offering a valuable travel companion in GlassEase. Question 3 – Describe your marketing strategy. What is your prognosis for sales? Marketing Strategy: • Identify target audiences. • Emphasize convenience and cultural enrichment. • Build an informative website. • Engage on social media. • Create valuable content. • Seek media coverage. • Form partnerships. • Encourage user-generated content. • Provide excellent customer support. • Sales through affiliation • Content, video, and visual marketing • Networking, business meeting • Participation at Offline and Online events • Free trials • Keeping a consistent pulse on potential customers • Interacting with campaigns across channels • Keep a varied mix of leads to local dealerships • Motivate clients to share typical customer journey • Keep a varied mix and number of marketing channels • Measure the impact of marketing Smarketing, a method used by Hubspot in which the sales and marketing teams work together to achieve consistent monthly targets. Using the Strengths of company – identify what customers love the most about our services, then assess the effects that you do better than your competitors. Analyse of our Weaknesses – analysing the most common reasons why customers stop using our service. Analyse of Opportunities – by keep discovering other ways to engage customers and the tools that our company can use to do this at full capacity. Prognosis for Sales: • Initial sales may be moderate. • Increase sales with effective marketing and partnerships. • Continuously innovate and adapt to market changes. • Strong potential for long-term success in the travel tech industry. • Personalized sales method Hiring and forming a professional sales team is key to a successful sales process. A team that listens to the consumer and knows how to respond to their questions, expectations and needs. This will help to identify which people can help us to achieve the same goals considering their strengths and weaknesses. Communicate the end result. Customers are interested in results. After all, that’s the reason why they want to use products and services in the first place. The end result should explain what our products deliver. Follow up with leads within 24 hours because most buyers will compare our services and products with competitors. Since they are often highly informed, getting back to them quickly will let us address their concerns, questions, and objections. This way, we can communicate why your products meet their needs. Then, we reduce the risk of them choosing a competitor. Question 4 – What growth strategy would you like to use? How are you going to scale up? Our growth strategy for GlassEase involves a combination of approaches to scale up effectively: Market Expansion: Our strategy involves entering new regions with significant travel demand. Product Enhancement: Continuously improving GlassEase’s features is a core focus. Strategic Partnerships: Collaboration with key industry players is a key part of our approach. User Acquisition: Aggressively acquiring new users through a variety of methods is a priority. Diversification: We aim to explore additional revenue sources beyond our core product. Infrastructure Scaling: Investment in necessary technology and support systems is crucial. Customer Retention: Maintaining high customer satisfaction and loyalty is our goal. Data-Informed Decisions: Utilizing data analysis to inform our strategies is fundamental. Question 5 – What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? Our current unique unfair advantage compared to other teams is our smaller team of 3 members, while most others have 4 members. This smaller size can be viewed as both a challenge and an opportunity. Within our team, we have cultivated a strong understanding and synergy, which enhances our efficiency and decision-making abilities. This streamlined approach enables us to be agile in responding to changes and overcoming challenges. However, it’s important to recognize that every team structure has its own strengths and weaknesses, and our success will depend on how effectively we leverage our distinct advantages.

1. Here at AMAzE, now that the end goal is in sight, we are committing ourselves to developing our team, organization, and business relationship, so that when it’s time to scale up our operations, we can do so easily. By investing heavily in our team and partners now, we will be able to quickly pivot towards addressing any other pitfalls or taking advantage of any new opportunity in the final round. At the same time, we are finetuning our product offerings based upon feedback provided. 2. Amongst our top leadership, there is a general consensus on the direction of the firm. While there are some tactical level disagreements, overall strategy is aligned. 3. We have a strong performance in our various sales, especially when compared to our competitors. We feel that the company is heading in the right direction in terms of sales ability. In order to build off of the success we have already had, we are pursuing a traditional marketing strategy based upon advertising and developing a relationship with our customers. We seek to maintain a low profile with our brand, but plan to blitz marketing later, once our team is on a good footing. 4. In order to achieve scalability, we are developing our business team and partnership in order to develop our capacity to conduct business. Given the struggles evident in many businesses during the pandemic, we want to make sure that our firm is capable of conducting operations before we scale up our activities. 5. Compared to our peers, we have the highest product-fit for our target audience, our firm maintains a better reputation, we outstrip our peers in terms of the sales channels, we are ahead of our competitors in terms of customer relationships, we have the best quality and highest performance product, but we are still struggling to bring our product affordability up and we are still bringing our team up to speed.

After analyzing the dashboard and the feedback, we have decided to narrow down our investment to fit our target market. We are now focusing on particular features rather than spreading them across the board. Our strategies are internally consistent from the beginning, we always try to reach a consensus. We always go for the elimination style whenever our opinions differ. As for our marketing strategy, since our product is somewhat on the premium side, we decided to invest more in public relations which would generally include press releases. This is because we are aiming for an organic reach. We are also going to focus on customer service, as our persona gets easily frustrated and we would like to offer him smooth customer service. Based on the analysis of the customer relationships, we are yet to maximize our customer relationships. Our strategy is first to grow our customer base and ensure the acceptance of our product. After that, we will work on revenue growth and then go on to improve our products by adding new features and models. Our unfair advantage is that we offer a premium product that is highly functional and easy to use which sets it apart from the rest of the competitors.

Our strategy for PulseLink the last two rounds has been strategically devised to leverage both the value proposition, but also the key resources, partners and activites done. In terms of alliances, we emphasize the significance of open innovation, co-creation, joint ventures, and corporate venture capital. These alliances allow us to tap into external expertise, collaborate with key industry players, and secure necessary resources for our PulseLink. Additionally, our competencies are geared towards fostering a culture of openness, visionary thinking, and disruptive approaches. This forward-thinking mindset is essential in an evolving market to remain innovative and stay ahead of the curve. Our strategy is internally consistent as it aligns our allocation of points with the goals and vision of the venture. However, we encourage an open dialogue within our team, valuing diverse perspectives. We recognize that different approaches might also work, and we maintain an open-minded approach to suggestions from all team members. In terms of marketing strategy, we plan to position our wearable genetics technology as innovative and customer-centric. Through targeted marketing campaigns, partnerships with universities for research validation, and engaging potential customers in co-creation, we aim to generate interest and gain traction in the market. Our sales prognosis is optimistic, considering the potential demand for wearable genetics technology and the networking platform we offer. We anticipate an initial growth phase, gaining traction through strategic marketing and partnerships. As the market evolves and awareness increases, we project a steady rise in sales. To scale up, we intend to adopt a growth strategy that involves scaling production, expanding our market reach through partnerships and joint ventures, and continuously improving our product based on user feedback and emerging technologies. This phased approach will enable us to meet increasing demand effectively, while keeping Pulse Link’s core values at a high standard. Our current unfair advantages lie in the teamwork approach implemented, in order to bring decisions to the market, fast and efficient, while aligned with customer expectations.