Business Model Game

University of Luxembourg 2024

Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. Also, you will find an Expert Review of your proposition based on 6 different specifications. These product specifications are a direct results of your VP-decisions. Also, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

.

.

Team Strategies

.

1. Explain in more detail what your company is standing for: GALaKSY is a company that is literally thinking outside the box, and into the universe, to create meaningful experiences for our customers. We sell a product with a multitude of features but a very clear objective: organize your time and boost shared experiences to feel alive. Our application allows you to converge all of your calendar appointments, sync it with your loved ones agenda and facilitate meet-up planning and organizing. Besides that, the app keeps a record of your memories, through photographs, videos and voice notes, that can document every amazing experience you have, and offer you seasonal recaps to remember you to cherish the moments that made you feel joy. Additional features include recommendations, reservations, reminders of important dates and special notifications with jokes and curiosities that will always help you entertain others, connecting to all your smart devices. Our company solves the problem of life complexity, letting our customers have fun and put the energy into what really matters. 2. What target group (customer segment) are you aiming and why? Demographics: Young adults, milenials and adults (18-50) Characteristics: • People that have an active lifestyle; • Having multiple social groups such as family, friends, colleagues, sport teams, classmates, among others; • Extroverts that are willing to discover new spots in their cities; • People that are looking for meaningful experiences; • People who like simplicity and do not appreciate complex structures; • People that are motivated to give happiness to others; • People that are willing to pay for something useful and with a well-thought-out price policy. Why: These customers feel the need to coordinate schedules for group meetings or activities These users would benefit from the app’s event-planning features, like setting up recurring meetings and sharing event photos. This demographic is tech-savvy, socially active, and values convenience. They are used to using apps for socializing, and many are already accustomed to digital calendars and photosharing platforms. Their main goal is to create a positive environment, and they are willing to pay for an interactive solution that helps making that easier. 3. What value do you want to bring with them? The value of our product is the connection between people, to share emotions, to experience the real feelings, and to highlight the things people have in common. We bring like-minded people together, by matching their complicated life schedules. So it is not only about opportunity to meet your friends, or to navigate via relatives’ holidays/activities/important events, but an opportunity to navigate your free time using the AI tool, so you can spend more time with people that are important for you — and we are also capturing the emotions via pictures (or other artefacts) by the end of the year. Our value is to make people feel the connection — and we do our best to make it as simple as possible. 4. What are important future milestones for your company? In the near future, our company will reach several important milestones. First, we plan to test and receive feedbacks from our users to keep improving our product and build a solution to actual problems. After that, our plan is to launch our product online by the beginning of next year, making it available for download on mobile phones, iPads, and smartwatches. The next step, by June 2025, is to expand our product line by integrating AI-driven solutions, aiming to improve user experience and operational efficiency, given especial attention to the user friendly feature. This feature will simplify the complexity of the product, allowing users to simply input their needs via voice commands, and our AI assistant will immediately provide corresponding answers without requiring any text input within the program, significantly enhancing the user experience. Additionally, apart from initially launching the product in Luxembourg, we are planning to enter two new international markets, focusing on other European countries and Southeast Asia by the end of 2026. Furthermore, we aim to find new strategic partners before 2026 to diversify our product offerings. 5. What are your core team values and why are these important for your company? One of our main core team values is the creation of a community. We believe in meaningful experiences and we consider that a job can be one of them. We follow a philosophy of well being for our employees and always promote a culture of integration. For GALaKSY is really important that all our personal feels included and with a purpose. We strongly believe in meritocracy and outside of the box thinking. We also believe that a challenging environment is the best precursor of innovation and that the best moment to put ideas into action is now. We follow the mentality of simplicity and consider that learning never stops. These core values are really important for our company because they translate into what we want to communicate with our users.

Explain in more detail what your company is standing for. In a world where everybody is more health conscious, We are introducing SATAK which is a highly advanced sportswear with real-time motion tracking, Muscle sensors and sweat and hydration level monitoring. Our company strongly follows the concept of Tackling the adventure, since we strongly believe that health is probably the most important asset of our life. So we would like to provide the society with a advanced product where they can monitor, analyse and follow their health in a more better style. What target groups are you aiming for and why? Our main target group is everybody who is health conscious and we are specifically integrating technologies which are suitable for physically disabled people also. Since the health has become a important concern for everybody , we think our product has a great market in the world since the sports wears which are currently available in the market are not technologically advanced than us. With integrating the sensors and tracking systems with an app on the mobile phone the user will be able to monitor the status and progresses and also will be able to check the chance of any injury or possible health issue. What value do you bring to them? We are providing the user the best technology to check and monitor their health as a super comfortable sports wear. Our product is really easy to use and it is super comfortable.Since we are also considering people who have financial limitation, we are also providing the product in the cheapest price possible. So by SATAK we are hoping to give the user the cheapest, comfortable and the easiest way to take care of their health which is the most important thing which a user can ask for. With our highly advanced product the customer will be able to pay more attention to their health which may make their lifestyle and quality of life better. What are important future milestone for your company? One of the main milestones which our company expecting is market expansion. We want to be one of the best in the market to help people providing or tracking potential illnesses through our product. We want to innovative and bring something new and unique on the market. We want to make the change and make people more health conscious. What are your core team values and why are these important for your company? We are creative, we have team spirit, we are innovative with an open mindset and we feel responsible for the health of society. Our team believes in providing the best quality possible for the specific price. These qualities that our team has is important for our company because it is what makes our company different and better from the competitors.

Explain in more detail what your company is standing for. Our company Soulring stands for environmental sensitivity, simplicity, loyalty programs and superiority and simplify experiences. What target groups (customer segments) are you aiming for and why? Our company’s target group are health-conscious individuals who prioritize their well-being. With our ring they can track their heart rate, blood oxygen level, quality of the sleep and energy level, to to maintain a healthier lifestyle. What value do you want to bring to them? We want to bring the simplicity combined with the high efficiency and functionality. What are important future milestones for your company? We want to receive customer’s feedback to improve our product and to know better their needs. What are your core team values and why are these important for your company? Our core team values are empathy, goal setting, education and critical thinking. These values are essential to have a collaborative and innovative environment, by combining these values , we are sure we will meet our customer’s needs.

Class 1 What is your company’s name and marketing tagline? The company’s name is “HeartLink” Tagline : “Connecting friends and fostering love” What is your product idea in detail? It’s a matchmaking application for friendships and relationships : Finding friends: Hobbies in common, interests, … Targeted friend gives a “Like” (thumbsup), there’s a connection and the messages can start Finding love : Interests also visible in the description (Bio) Giving a “Heart” on a profile and if there’s a match, messaging can start. What assumptions about the customer (profile) did you make in order to create the product idea? Because of his name “The Matchmaker”, we assumed that he likes to connect with people. This could be in the “Mariage & Friendship based sector” or on a “work basis”. His needs in combination with our product creates a pratical solution either for lover or friendship matching. For the teamwork, we need at least two people. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? We analyzed the needs of the application, we also got the insights from the users in order to see what to improve, if it is working and to see what they need. Class 2 Explain in more detail what your company is standing for. The company stands for connecting people to match with others, either in a friendly way or in a lover way, in an online application. So they can create social connections. What target groups (customer segments) are you aiming for and why? We are targeting people who want a practical solution to connect with others, in a secure and well connected environment. The reason why we are going in this direction is because of Brad Banks, our persona, who is someone that wants to connect with people and create value for them. What value do you want to bring to them? Good connections, develop a secure/safe space for people to connect, provide an immersive experience, innovative way to make friends or find love. What are important future milestones for your company? Being an ice breaker on social meetings, not just for Luxembourg, but to extend it to Benelux. What are your core team values and why are these important for your company? Commitment to Customers – we develop our application towards the needs and the interests of the customers. Constant Improvement – listen to the needs of the customers and give them what they “desire”. Innovation – Innovation is the core of the app, it enables to create an application that helps us to followup the market standards. Fun & Passion – We want to be able to solve the two said “problems” (Friendship and Love area). We want to create an environment where everybody can find what he wants and needs by integrating it all in app.

Our company stands for bringing our customers new experiences and for supporting them in their day to day needs. We provide a quality functional product(s) that opens a new door of opportunities in their lives. Our target group is adventurous and are seeking new experiences, flexibility, and functional solutions in their lives. They appreciate engaging products that offer a personalized experiences and help them tackle real challenges. We are aiming to meet their needs for practical solutions while giving them a unique, creative, and engaging experience. Our endless link product helps our adventurous customer segment who want to have flexibility and effectiveness along with functionality by avoiding pressure and increasing productiveness with automation unlike traditional solutions that are not as practical. Our future milestone for our company is to keep implementing new technology and making our product better. We will have focus groups to test out our product and see how our customers react to it. This will help us be innovative in the market space. Our core team values is to always improve peoples lives and are very open minded.

.


Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.

Locked in this round


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.

Locked in this round


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

.

.

EntrePulse