Innovation Management Game@ Amazon Senior Management Programme         Time: CET         Round:          Team:

Below, you’ll find the documents and links needed for this round. The documents and links will automatically reload when a new round opens.


Program

  • Welcome
    Welcome! Your team has been hired into one of the most prestigious firms in the personal healthcare market. Your firm creates robotic solutions for customers and your role will be to manage the innovation department. Are you up for it? Before you start, we advise you to read the previously provided material carefully.  Use the program timeline on this page to check for webinar times and new updates. This page refreshes automatically throughout the day.
  • Round 1

    At [date and time], the first round will open. The best approach is:
    ‎‎
    Prepare (30 minutes): firstly analyze the report. Also open the ‘decisions’ page to see what choices you have this round. Make sure to take note of the amount of credits you have this round. Also, open the ‘strategy’ assignment read the assignment.
    Assignment (60 minutes): Analyze your annual report in more detail. Moreover, read the extra information that is available for each decision carefully. Use the manual to understand the difference between ‘strength’, ‘breadth’ and ‘depth’ and start discussing with your team about the answers to the questions of the assignment.
    Strategic Decision-making (30 minutes): take time to finalize your decisions and write your strategy into the strategy box (max 400 words). We advise you to keep a separate log of your decisions and strategies for your own reference. Make sure to submit before the deadline.

  • Round 2

    At [date and time], the second round will open. You’ll now find your results in the new annual report of your company. We advice you to take a close look at the results. Below you’ll find the documents you need for this round. The best approach is:

    Preparation (20 minutes): firstly, read the assignment of this round carefully.
    Analyze (40 minutes): now, analyze the annual report thoroughly. Check your funnel again and take a look at the credits for this round. Focus on the most important indicators: sales, market share, your business valuation and the creativity, unicity innovation scores. Do you understand how they are generated and what they mean? Did you expect these results and are they reflecting your choices of last round?
    Group Discussion (30 minutes): now start discussing with your team about the answers to the questions.
    Assignment (30 minutes): take time to finalize your decisions and write the written strategy into the strategy box (max 400 words). Make sure to submit before the deadline.

    In the meantime, you can watch the following video for more background on the game topics:

  • Round 3

    At (date and time), the third round will open. You’ll now find your results in the new annual report of your company. We advice you to take a close look at the results. Below you’ll find the documents you need for this round. The best approach is:

    Preparation (20 minutes): firstly, read the assignment of this round carefully.
    Analyze (40 minutes): start with a basic analysis of your market share and key performance indicators such as creativity score, innovation score and tactical agenda. Have you read what other teams are doing? Lastly, take a look at the long-term strategic agenda and compare it with the tactical agenda. The first represents the decisions you took from the beginning, the latter only last rounds decisions. Are you shifting your strategy? Why? Is that in line with what you wrote down? It’s our advise to focus on approximately 3 agenda items at the same time, in order to have a balanced strategy. 
    Group Discussion (30 minutes): now start discussing with your team about the answers to the questions.
    Assignment (30 minutes): take time to finalize your decisions and write the written strategy into the strategy box (max 400 words). Make sure to submit before the deadline.

    In the meantime, feel free to watch the following video to learn more about the topics of the game:

  • Feedback Session

    At [date and time], you’re invited to join us on a feedback webinar which includes a set of questions about the game. There will be time for a plenary Q&A.

  • Round 4

    At (date and time) the fourth round will open. You’ll now find your results in the new annual report of your company. We advice you to take a close look at the results. Below you’ll find the documents you need for this round. The best approach is:

    Preparation (20 minutes): firstly, read the assignment of this round carefully.
    Analyze (20 minutes): start with a basic analysis of your market share and key performance indicators such as creativity score, innovation score, tactical agenda. Now take a closer look at the Business Valuation and more specifically the Unicity Score. Do you know how this score is created? How can you improve it?
    Collaboration (20 minutes): try to set up a collaboration between your team and another team. This requires some planning and communication!
    Strategize (30 minutes): now start discussing with your team about the answers to the questions.
    Assignment (30 minutes): take time to finalize your decisions and write the written strategy into the strategy box (max 400 words). Make sure to submit before the deadline.

  • Round 5

    At (date and time), the fifth round will open. This is the final barrier to victory! We advice you to take a close look at the results. Below you’ll find the documents you need for this round. The best approach is:

    Preparation (20 minutes): firstly, read the assignment of this round carefully.
    Analyze (40 minutes): do all of the analysis you did in earlier rounds, but also start looking at the economic forecasts. Does it tell you anything? What do you think happens with the chance of success of radical innovation in strong economies? Will it change your strategy?
    Strategyze (30 minutes): now start discussing with your team about the answers to the questions.
    Assignment (30 minutes): take time to finalize your decisions and write the written strategy into the strategy box (max 400 words). Make sure to submit before the deadline.

    In the meantime, please take a look at the last video which helps you learn more about the topics of the game:

  • Final Session

    At (date and time) you’re invited to join a final reflection session, during which we will also announce the winner and providing you with feedback on the gameplay.

  • Certificates

    When the game has ended, and you’ve successfully completed all aspects of the game, we’ll send you a certificate of completion.