The Strategy Management Game is a strategic learning tool for students and professionals who want to understand how organisations make choices under uncertainty. It introduces participants to competitive positioning, strategic trade-offs and long-term value creation. Will you be able to build a coherent strategy and outperform your competitors?

Key theories: Strategic Management, Competitive Advantage, Positioning, Resource-Based View, Dynamic Capabilities, Scenario Planning, Strategic Decision-Making, Corporate Strategy, Business-Level Strategy, Strategic Alignment and many more.

How to play?

Strategy Lab & Day Session

Short, high-impact sessions focused on decision-making under pressure. Run as a standalone workshop or intensive training day. Teams compete across multiple rounds in a fast-paced format. Focus on tactical trade-offs and immediate feedback. Suitable for universities, companies and mixed groups.

Extended Simulation

A multi-session learning experience embedded in programmes or courses. Integrated in curricula or leadership development tracks. Participants build and refine strategy over multiple rounds. Combines simulation, reflection and guided sessions. Focus on portfolio management, governance and long-term impact.

Executive Simulation

Executive Simulation. A strategic intervention for leadership teams. High-intensity session focused on one key capability. Designed for senior leaders and decision-makers. Immediate insight into structural strengths and weaknesses. Optional debrief and follow-up to translate insights into action.

Pricing

Innovation Lab

2–3 hours | fully digital

  • 3-round digital simulation for up to 40 participants
  • Focus on taking decisions under pressure
  • Fast-paced team-based format with immediate consequences
  • Fixed setup, fixed price
  • No customization or consulting
  • Ideal as a compact, high-intensity decision session

€1,250
Early Access Rate: €995 for sessions booked 4+ weeks ahead

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Day Simulation

1 day

  • 5-round competitive simulation
  • High-intensity, instructor-led session
  • Focus on tactical decision-making & trade-offs
  • Online, on-site or blended delivery
  • Includes simulation, facilitation and materials
  • No customization or consulting

From €1,799

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Book a demo

Extended Simulation

5 days – 7 weeks

  • Multi-round simulation embedded in curriculum
  • Includes 3 guided sessions with an innovation expert
  • Focus on strategy, portfolio management & governance
  • Assignments, reflection and learning integration
  • Online, on-site or blended delivery
  • Limited customization possible

From €2,699

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Download brochure
Book a demo

Executive Simulation

3 hours – multi-session options

  • Tailored simulation designed around a specific strategic or organisational challenge
  • Exclusively for leadership teams (board, senior management, directors)
  • Includes executive facilitation and in-depth debrief on organisational implications
  • Optional multi-session trajectory and follow-up interventions
  • Fully customised setup, including scenario design and preparation

From €4,999

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Book a demo

Pricing excludes VAT, travel and accommodation. Prices may vary depending on context, geography and delivery format.

Contact us to explore possibilities ➤

What our clients say:

Yvonne Kirkels PhD, professor at Fontys University of Applied Sciences

At Fontys University of Applied Sciences / Business Management SMEs in The Netherlands, we played the Innovation Management Game with fourth year students. We wanted them to get a quick impression of all the wide-ranging concepts related to innovation. We therefore chose to play the game in two weeks at the beginning of the course. The result, students acquired knowledge of innovation theory much sooner and profounder than if we would have relied on lectures alone.

Some of our clients: