Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Customer Jobs: We’ve called our persona Mike. He may be interested in a wearable that is based on gene technology. He’s honest and fortright and therefore is looking for something simple, real and “no-nonsense”. He is friendly and informal.
His primary requirements would be that the product remains simple, functional and intuitive, meaning that he wants the product to omit superfluous details to reduce complexity but that still has many useful and working features. He wants a tool that helps him to achieve specific goals in a very complete manner while keeping everything simple and without burdens. That could be achieved through algorithms with his personal information but he wants the data to be protected. The wearable should endure through time thus the battery and a guarantee should be available.

Gains: Mike struggles to use smarter gadgets because his main problem is that nothing on the market is simple and functional at the same time. He also is no show off and the typical gadgets are made for less discrete people than him. He’d like to have some more info about his performance without any effort and most importantly without having to worry about data security.

Pains: not uncovered yet.

VP Cards:

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9. Extended Guarantee

10. Personalized Services

Team Strategy:

Our company is driven by the motivation of making life easier, safer and more interesting. Combining technology and the best expertise in the innovating field of nanotechnology, we are able to create a high quality and easy to use product. In order to be a leader company we invest equally in developing our product and in training our staff giving them opportunities to develop themselves. Our company targets customers that are pragmatic, practical and simple. This kind of customer relies on technology on their day to day but at the same time this technology has to simplify their lives. In order to better understand their needs, our company focusses on direct mentoring, feedback based on their reviews, offline events and simulation games. In such a way, we as a company, do not assume a potential existing need, we identify a problem and we come up with a solution. We want to satisfy their needs for simplicity and security. The value that our product shares stands for solving those needs. Also, our customer service is very proactive and accessible anytime and everywhere. Being oriented on a long-term relationship with our customer, we are aware of the importance of building our company on trustworthy milestones. First of all, we provide 100% data protection, which means the personal information they give us won`t be sold or given to a third part for unknown purposes. Secondly, concerning our internal team, every one of them is a part of a horizontal hierarchy. We believe that by involving them into the process, we are creating synergy.

Customer Jobs:

Mangu is looking for a bracelet with features enabled with cutting edge technology. This is something that is not yet in the market.

She is a tech freak and wants a wearable that can keep her on track while she does crazy adventures and parties outside her daily routine. She is easily bored.

Gains: She gets tired of her current wearable because lots of peers have the same product. She wants to try some new features every month, and wants to be one of the first customers who get these updates. While she enjoys the wearable, she just found the battery life is not up to expect, actually the frequent use drains the battery too fast. It would be nicer if the design is more fashionable and personal.

Pains: Mangu would be happy if the wearable bracelet could change its look every month. Keeping track with her daily activities, and analysing her interests, . It should track her data to provide new life experiences like extreme sports, destination wedding or adventure sports. Mangu will be very impressed if the bracelet tracks her vitals minute to minute and ensure that medical situations like stroke, cramps, fracture can be prevented. It will be great if she can get instant X-rays while doing adventure sports.

VP Cards:

1. Experiences

2. Engaging technology

3. Superiority

4. Status

5. Engage of functionality

6. Styling

7. Customization

8. Try before you buy

9. Personalized service

10. Environmental sensitivity

Team Strategy:

Explain in more detail what your company is standing for. ABOUT THE PRODUCT: Extra-sight stands for a better vision, while offering more. Being more than just an eye-wear, Extra-sight is designed to make life one step easier. Now customers can purchase only one item and enjoy the benefits of many. Enjoy the benefits of an eye-wear that turns from optical glasses into sunglasses, and from glasses into a bracelet. This way, carrying your glasses won’t be taking up space anymore while you wear them on your wrist while make your appearance more fashionable. The glasses are equipped with an ear piece which has the capability of translating surrounding conversations Live. WHAT THE COMPANY IS STANDING FOR: Extra-sight is standing for sustainability, style and recyclable products. All products are designed in a way that contain at least 80% or above sustainable raw material. The products are designed with care by professional designers making sure it is fashionable to wear, either as an eye-wear or as a bracelet. The firm also makes sure after break-even point to contribute 5% of its net profit annually to charity firms for good cause. This way, customers make sure that their money is in good hands. What target groups (customer segments) are you aiming for and why? Customer segmentation: In order to maximise customer’s value and satisfy the customer, Extra Sight Company will segment the customers based on their income, lifestyle and personality but not on the gender. The segmentation on income is grouped into three categories which are: basic premium and extra. Each of the group in the income segment will be adequately catered based on the Extra Sight they can afford. Customers with basic and premium are viewed on the salary between 1000 and 4000 dollars: we have Extra Sight with translation, changing from optical to sunglasses, change of colours. We also have an extra version of the product for the customers whose income is above to 4000 dollars. For the extras you can turn frame into a bracelet and other additional features. What value do you want to bring to them? Extra-Sight offers several features into one device. Firstly, you do not need a separate electronically or human translator since the product offers live translation. Secondly, you have optical and sunglasses into one frame: the customer can switch easily from optical when he is inside to sunglasses when he is outside. You can even choose the colour of your lenses at any time when the customer wants his glasses to suit with his clothes. It is fashionable at any time. An electronic device which is waterproof: customers do not have to fear about dropping the product in the water. Moreover you can wash the product very easily. Several types of Extra sight depending on the customer’s target: there will be several types of extra-sight based on the number of features. The cheapest Extra-Sight would offer the most essential features such as translation, switching from optical to sunglasses, etc… The frame of Extra-sight would be available in different colours, such as silver, which will suit everyone no matter your fashion style/gender. A shatterproof device with unbreakable lenses and flexible frame. One flexible device that you can either wear on your wrist or your nose. In fact, you can wear Extra-sight either as a bracelet or as glasses. As a result you cannot break neither your bracelet nor your glasses. What are important future milestones for your company? EXTERNAL MILESTONES: in order to ensure a higher outcome, our team has divided future milestones into short term and long term. They are as follows: SHORT-TERM EXTERNAL: 1) to complete a chain of devices In order to obtain an extra 10% share of the market 2) To support and release free updates applied on purchased devices as a promotion if customers buy the device at the first stage of the release, while attending in a feedback programme 3) balance prices making the product more competitively developing newer high-tech material for the making of the product 4) development of a professional network for customer service enabling extract of data analysis based on customer demands for long term future milestones EXTERNAL LONG TERMS: 1) expanding into the global market 2) join educational programmes for the device to be used as sample in future educational programmes 3) getting more involved in sustainable programmes by creating labs and research centres ( or partnering up with them) for creating more environmental friendly products 5) reduction of 2% plastic in the production of the item INTERNAL SHORT TERM MILESTONE: 1) increase customer satisfaction level by 30% using networking activities within from amongst staff 2) setting up inter-disciplinary brain-storming sessions once a month What are your core team values and why are these important for your company We believe in what we do and what we choose. It makes us stronger as a brand . Motivation keeps us going with expanding our research more in order to find out the strengths and weaknesses of our product. It evolves respect for each other, and we appreciate the skills, knowledge and behaviour of our team mates. Being positive and motivated is massively appreciated at all times. Generally the firm sets its core values both internally and externally. INTERNAL VALUES: motivation of staff, Optimism towards challenging tasks, rewarding creative mindsets, Gender equality, respect to all members regardless of their position, EXTERNAL VALUES: Sustainability of manufactured products, Products are not tested in anyway on animals, minimum global footprint (low environmental damages or air pollution ) , less than 10% use of plastic in over all production of the product.

Customer Jobs: 

We have called our persona Romero. Romero may be interested in a wearable that is based on gene-technology. What he is really looking for is a product which improves his security in all kind of situations, anytime and anywhere. Romero wants something wearable that’s invisible for others and something that’s impossible to forget. Money is not an issue for him as long as the product increases his aplomb.

Gains: Romero is a risk taker person. He gets bored too fast and his decisions can become extreme sometimes. Our product will assure his safety while he is out, but, at the same time, it doesn`t involve any expensive insurance to pay.

Pains: not uncovered yet.

VP Cards:

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5. Personalized service

6. Automate experience

7. Engaging technology

8. Environmental sensitivity

9. Engaging functionality

10. Personality

Team Strategy:

*Our company stands for the protection of humans using technology. There can be nothing more important than life. Taking inspiration from this, we created a product, in which you will feel completely safe wherever you go at any time of the day and suits all occasion. *Our main target group are people whose lives are at high risk such as senior officials, military officers, body guards e.t.c. *Safety is a quality that every person whose work is associated with a high risk would like to feel. Performing official duties or being at home with your family, you want to be in charge of the situation and keep everything under control. For this our product is the perfect *Company reputation, customer satisfaction and also increasing of productions considering latest technologies in an innovative ways as well as to increase the revenue for the company’s future developments are most important future milestones for our company. *Provide maximum security, integrity, and comfort for the human life. this is important because the more we satisfy our clients, the more they will challenge us to come up with more innovative ideas.

Customer Jobs: Our customers name is Ben. Ben is a confident successful man interested in a smart wearable that portrays power. He is looking for a suit that is not only eye catching but is also bullet proof. Being of a high status Ben has made so many enemies and always has to watch his back.

Pains: not uncovered yet.

Gains: He will have a powerful suit, with exceptional design and his personalized service. Ben’s status and honor will be visible to anyone. Ben will be more confident and feel more secured with his bullet proof suit.

VP Cards:

1. not uncovered yet.

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5. Personalized service

6. Engaging Functionality

7. Status

8. Functionality

9. Congierge

10. Loyalty Programs

Team Strategy:

WHAT DO WE STAND FOR? GT believes wants to stay ahead of the trends when it comes to wearables like Suits. We believe in high degree of customer delight. This has enabled us to use gene technology to create lightweight and stylish suits that can adapt themselves to the client’s style, usability and exceptional safety . TARGET GROUP We are targeting high profile people in Presidential and Bureaucratic posts with Government or Private firms. We are also targeting actors, industrialists, business tycoons with a high net worth who might need protection while going about their daily work. VALUE 1. 360 degree protection from all kinds of attacks from Bullets, Knives, Electric Shocks, Bomb Attacks, Acid Attacks etc. 2. Great Aesthetics and comfort 3. High quality fiber for best in class comfort. FUTURE MILESTONES We aim at floating a prototype in the next 4 months with help of partners We want to secure funding for the firm and product development in next 6 months through exhibitions and workshops We want to have partners for development, marketing and sales in the next 9 months through exhibitions Core Team Values : Integrity : To protect the IP , to maintain intra-firm work products and to protect client connect Adaptability : To be able to adapt to market needs and client needs faster without stopping at failures Customer Satisfaction: We believe customer is most important Empathy : To promote a healthy and conducive work environment. Trust : To enable the team to give their 100% to the goal.

Customer Jobs: 

We will call our person Jack. He is interested in a wearable that helps to obtain a great skill or deep knowledge. He is not interested in style, having and loving fun or expensive wearables. The wearable must be unique which was previously impossible to find. Jack wants to wear a wearable produced with new and emerging technology to show his high level of knowledge and expertise.

Pains: Jack does not worry about being good but only want to wear something that gives him an opportunity to acquire more knowledge. He wants to satisfy his curiosity with a comfortable wearable. Jack finds what is already available at the market uncomfortable. He finds the products in the market out of date.

Gains:Jack would have a wearable which is comfortable to use. He would be interested in wearables that would increase his confidence and security. He would be happy to get a wearable. He would be happy to get the wearable that is sustainable and has the latest technology.

VP Cards:

1. not uncovered yet.

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3. Communities

4. Customization

5. Experience

6. Simplify experience

7. Easy of use

8. Safety

9. Try before you buy

10. Personalized service

Team Strategy:

Our company is standing for knowledge, innovation and education. Our smart eyewear will be able to make research in a matter of seconds with voice command, that makes our customer be constantly learning. It will always be at the latest stand of technology and allow our customers to create a community to share, debate and learn from or with others. Our client is interested in an immersive, cutting edge technology which enables them to investigate and learn at all times. To stretch over the boundaries of the unknown and uncover the truth laid before their eyes. Given that GEnX focuses on being an agile and sophisticated company, this type of clientele aligns with our brand’s motto “Be Precise.Be Powerful. Be Unstoppable”. As we invested primarily on consumer research on the previous turn, we chose to invest most of our points into the value proposition. We strive to create an ecosystem where mastery, learning and development, community-building, engaging technology and functionality are celebrated. Additionally, immersive experiences, in-built tracking, reviews and direct observation are vital to gather insights and feedback from our clients thus allowing to better deliver solutions and products tailored to their needs. Regarding our future milestones, we strive to satisfy our customer by enabling all the features and specifications that are needed. We want to invest in operations design, quality insurance, lean production management and in our customer community and establish a knowledge ecosystem. We always want to stay innovative and for that we need a strong ideology and empathy. GEnX’s core values are Knowledge, Sophistication and Exploration. The company’s values relate to it’s purpose of enabling people to bring out the best of themselves. Internally this is done by creating a cutting edge and innovative company culture, where people explore and challenge what they experience and what they see on a daily basis.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse