1) S-Ring – Connect with the right people. 2) The product idea is a smart ring designed to foster meaningful human connections. It connects individuals with similar interests, such as volunteers, mentors, or community members. When two compatible people meet, the rings light up in matching colours, signalling that they share similar values, goals, or needs. In this way, the smart ring transforms everyday encounters into opportunities for empathy, collaboration, and genuine connection. 3)The assumptions were that this persona want’s a meaningful and expressive product that at its core empowers people through social connections. The three core assumptions about the persona were that they appreciate a product that is meaningful, community driven and allows the user to be expressive. The product must allow matchmaking between the person in need and the person with resources to solve the problem. 4)We wanted a 50/50 split between Value Proposition and Customer Segment market research. We feel that we already have a reasonable opinion of what our value proposition will satisfy due to the clues from our given persona. Based on what we could infer from the customer profile; meaningful, community driven and expressive were the driving factors. To learn more about these insights we need research that understands how the target community acts, what they place meaning on, socially, economically and environmentally. According to our assumptions already the product is going to be heavily based around community value and so research strategy needs to be user driven. This means interviews, trend analysis and personal approaches to data collection.

we decided to call the company as SMART PJ’S. So for the tagline we have decided to go for “where sleep meets performance”, Overview: Of our product The Smart Pyjama is an innovative wearable technology designed to monitor sleep quality and detect sleep-related disorders such as insomnia, sleep apnea, and snoring, all while providing maximum comfort. It looks and feels like normal nightwear but is embedded with soft, flexible sensors that track vital body signals during sleep.we can also experience heat treatments and massage at different intensities using a mobile app. according to our analysis we assumed that our persons is more focused towards recovery and athleticism.

Lenspo! We offer sport lenses to the active people in the world! Product idea: We offer smart lenses for the sport enthusiasts that want to improve their abilities and enhance their training. Our assumptions about the customer was that we think younger people want to optimise most of their life at the same time as intergrating a more smart approach to enhancing their abilities. We did a classic approach and invested around 70% in our research about the customer, we need to know our customer to be able to sell them the right products that suit them.

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What is your company’s name and marketing tagline? •⁠ ⁠Our company is called TISA, and our marketing tagline focuses on the travelling customer sector. Detect early travel fully ? What is your product idea in detail? •⁠ ⁠Our product is a small device that detects dangerous diseases, targeted at travellers who enjoy going to exotic places What assumptions about the customer (profile) did you make in order to create the product idea? •⁠ ⁠We assumed that our customer enjoys travelling all around the world, and like to be practical and well prepared for any situation. By caring our device he believes that he can take care of himself or others in case someone looks like they might have contracted a dangerous disease. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? •⁠ ⁠Our strategy was to invest half of the capital in the value proposition and the other half in the customer segment to be able to identify the potential needs of our customer properly.

In the selection of research activities, some will create more goodwill than others. The more personal and face-to-face the research method, the more goodwill you will create.

In the selection of a value proposition, some will spread their budget more than others. A ‘spread strategy’ is considered a more safe path than a betting on a fewer number of key values – which in turn leads to a higher risk score.

The faster you submit, the higher the score.

Every round, the expert review will be analysed and the teams that score highest on each of the selection criteria (Affordability, Design, Performance, Features, Quality, Usability) will receive an award.