1)The company is standing for creating meaningful connections while minimising any kind of harm to the product user. We are also standing for making locality and feeling of involvement easier for the end user. Our drive is for social impact in a positive way to enrich the lives now and looking ahead to the future generations. 2)We’re going to aim more towards local communities on a large scale. Family based units, and empathy driven individuals typically fit this stereotype. We are also aiming for both socially active people and people who have a hard time expressing themselves or connecting with others with the same interests. Our customer values forward thinking people who will bring to the world now and for future generations. Everyone needs to be appreciated. 3) Our key impacts are Social Credibility, Simplicity, Empathy, Belonging Community. Values we want to bring to the customer are very emotional centred. We want to provide resources that are going to benefit future generations and that bring people together as a team. It should benefit groups of people and bring about positive change in their lives. We want to remove as much negative social interaction as possible for them. 4) We want to gain company credibility for those working there and massively increase resources that are going towards the people. Our physical goals need to match our core values of empathy and empowering individuals in a team scenario. We want to invest into further research to develop our specific target groups, there may be some surrounding our current envisioned client that are not yet clear. 5) The core team values are based around empowering humans rather than empowering the idea. We invest in individuals who are heavily empathy based as they typically fit our criteria for creating a solution for the future and empowering other people who may not have the resources. We should also strive for altruism as it drives our company towards the actions of empathy and integrity not only for our customers but also for our employees, partners and communities we serve.

1) what our company stands for. Our company stands for well-being, simplicity, and trust through innovation. We believe technology should improve comfort, not complicate it. Our smart pyjamas are designed to help people sleep better, recover faster, and feel safe, without unnecessary gadgets or confusing setups. We blend technology like heat therapy, massage, sleep tracking and comfort to give active people a better sleep and wake up feeling refreshed. 2) what target groups are you aiming for and why. Our primary target group are active young professionals aged 20 to 40, like our persona Elen Jonson, a 26 year old individuals who values physical activity, responsibility, and overall wellness, but also appreciates practical and reliable products. Besides athletes or fitness enthusiasts who want to improve recovery and sleep quality our product also targets health-conscious individuals who experience stress or irregular sleep. But also People who want to track their sleeping data without wearing rings or wrist bands. In general our product could target many customer groups, since it’s universal. 3) Value we bring to them. We want to help people sleep better and recover faster with smart and comfortable pyjamas that combine technology with everyday use. Our product works automatically while the customer sleeps, tracking rest and recovery with accurate and reliable data. It is safe, seamless, and designed for maximum comfort, giving users peace of mind and better nights. Through an app, it offers clear insights and personalised tips to improve sleep habits. It is made from durable, washable, and eco-friendly materials to improve the customer’s well-being as well as protecting the environment. 4) Important future milestones. Our first goal is to create a working prototype of the smart pyjamas and test the sensors. Next, we will run small user tests with active people to collect feedback and improve the design. After that, we plan to build partnerships with textile and health technology companies to help us produce and market the product. Once everything is ready, we will launch Smart Pyjamas on the market and continue improving the app and its features. In the future, we hope to add new options such as heating, cooling, or massage functions. 5) Core team values. Our team is built on four main values: empathy, innovation, reliability, and simplicity. We use empathy to understand what people really need and to design products that make their lives easier. Innovation helps us find creative solutions and improve our ideas. Reliability means we want to build products that people can trust and use every day. Simplicity is important because we believe that technology should be easy to use and not make life more complicated. These values guide how we work together and how we create products for our customers.

* What we stand for: Lenspo! believes that technology should make active living simpler, fairer, and more empowering for everyone. We design smart sport lenses that help people move with confidence, awareness, and balance, not just performance. Our mission is to bring innovation closer to everyday well-being, creating wearable technology that feels natural, inclusive, and human. * Target groups: We focus on young, socially aware individuals aged 18–30 who value health, balance, and simplicity in their active lives. They may not be professional athletes, but they enjoy staying active, ranging from teachers and students to hobby runners and weekend bikers. They appreciate products that are easy to use, ethically designed, and made for people, not just for data. * Value proposition: Lenspo! offers smart lenses that help users stay active and aware without adding complexity. Our lenses provide gentle insights and simple feedback, helping people: Move with more comfort and confidence; Understand their body and prevent strain or fatigue; Stay mindful and motivated through clear, accessible insights; Feel connected to a supportive, health-positive community. * Future milestones: Prototype Development: Build and test a comfortable, user-friendly version of the smart lens; User testing & feedback: Collaborate with real users from different lifestyles to ensure simplicity and inclusivity; App integration: Create a companion app focused on well-being and mindful activity tracking; Go-to-market strategy: Partner with communities, schools, and wellness organizations to promote active living; Seed funding round: Scale production to make smart wellness technology accessible to more people. * Core team values: Empathy: We listen deeply to our users and design with care and understanding; Simplicity: We believe technology should enhance, not complicate, your life; Integrity: We stay transparent, honest, and fair in everything we do; Inclusivity: We create for everyone, ensuring equal access to innovation and well-being. Collaboration: We value people, not hierarchy, together we grow and learn.

Our company FootPrint – “Step smarter. Feel better” aims at tracking how your body moves and spotting any issues you might be facing , such as posture problems or daily aches, through a smart shoe sole with built-in sensors. A complementary software provides doctors with detailed data about their patients to help them better understand their moving behavior and offer the best care. It is designed to be used only for a month to provide all the needed information. We assume our customers are health-conscious individuals experiencing movement or posture challenges, who want better insights on their health condition to improve their well-being. Our customers are open to using wearable tech regularly and value personalized, non-invasive care. They also want to get the best care possible without having to follow up too much with healthcare providers to get accurate diagnoses and effective treatments. We want our customers to save time in finding suitable solutions to their healthcare problems, by passively collecting data alongside their moving through their daily life and various moving challenges. Strategy-wise, we try to gather as much information as possible on our customers in the beginning. This way, we want to achieve a high product market fit, potentially early on from the start. If this is not the case, we want to be able to experiment on our value propositions to enhance our product market fit for the next periods. At FootPrint, we stand for making health care smarter, simpler, and more personal. We believe your everyday movement holds powerful information about your well-being. Understanding how your body moves is the first step to feeling better. That’s why we created a smart insole that collects important data about your posture, walking habits, and body alignment, all by just wearing it for a month. This data helps people understand hidden issues in how they move. It also gives doctors a clear, detailed view of the body’s behavior throughout daily life, something a short clinic visit alone can’t fully capture. We’re here to make care more accurate, more efficient, and more tailored to each person without extra appointments, multiple tests, or guesswork. At our core, FootPrint stands for empowering people and professionals with the tools they need to move better, feel better, and live healthier lives. Our target audience includes people of all ages who struggle with posture related issues, whether it’s back pain, hip misalignment or poor walking habits. This includes older adults with frequent discomfort, younger people affected by their lifestyles or people recovering from injuries. What unites them is the need to feel better inside their bodies. At FootPrint, we want to bring real, lasting value to both individuals and healthcare professionals. For individuals, they can gain deep insight into posture, balance, and movement without changing daily routines, helping them prevent pain and improve well-being. For doctors and therapists, our solution offers access to the detailed, real-world data about patients’ movement behaviors, leading to faster, more accurate diagnoses and personalized treatment. Our future milestones can be divided into the next six months, the six months after that and the next two years. In the next six months, we want to lay the foundation by collecting and analyzing data to develop our first functional prototypes for smart soles and our app. We want to establish collaborations with experts and physiotherapists, and file for IP protection. In the following six months, we want to validate our product through user testing, refine hardware and software based on feedback, and begin clinical feasibility studies. We want to develop machine learning models for data insights, build a go-to-market strategy, and engage early pilot customers. In the next two years, we want to launch commercially in Luxembourg and the surrounding region. Form partnerships with healthcare, insurance companies, sports teams, and wellness centers. We want to expand our product line for diverse user groups and grow our team across engineering, product, business development, and support. Our team values guide everything we do and reflect our commitment to smarter, more personal healthcare. We believe in ownership and accountability, where every team member takes responsibility for a part in our mission because people rely on FootPrint to understand their health. Our customer obsession drives us to listen closely and build meaningful solutions that truly make a difference. Through innovation & excellence, we want to solve customers’ problems and turn great ideas into reality. Our innovation will help doing things better, simpler, and smarter. We also value continuous learning and growth, staying curious and adaptable to deliver the best possible outcomes for our users. Finally, we commit to social impact by contributing to a healthier future, where everyday movement supports long-term wellbeing.

R1.1) Our company is GeneSync, and our tagline is “Tune your rhythm, naturally.” R1.2) Our product, SerenDNA, is a discreet wristband that combines biosensors with genetic insights to monitor stress and mood patterns. It provides simple, non-intrusive feedback, like light cues or gentle vibration, to help users maintain calm and focus throughout the day. Built with eco-friendly materials and optional anonymous Community Circles, it offers privacy, simplicity, and authentic connection. R1.3) We assumed that Alice values honesty, calmness, and emotional connection, preferring tools that are simple, direct, and respectful of her privacy. She seeks meaning through genuine experiences, dislikes manipulative or overly technical products, and appreciates sustainability and ethical design. R1.4) The company dedicated most of its initial resources to customer research, aiming to gain a thorough understanding of the user’s motivations and frustrations. The strategy is that these early investments will provide a strong foundation for making informed design and business decisions later on. R2.1) We create gene-based wearable technology that helps individuals achieve emotional balance and wellbeing through personalized, natural adaptation. R2.2) We target emotionally conscious professionals who seek balance and wellness in their daily lives, including educators, caregivers, high-stress professionals, and individuals interested in wellness. They value health, simplicity, privacy, and meaningful human connection. Since they are generally educated, they are also familiar with using basic technology such as computers, smartphones, and smartwatches, making them a good fit for personalized wellness technology. R2.3) We bring them a calm, personalized, and sustainable way to improve emotional well-being. Our technology translates complex biological data into simple, supportive feedback that helps users stay centered without overwhelming them. R2.4) Key milestones include validating our first prototype with lead users, securing strategic wellness and tech partnerships, and launching a first MVP to test the product experience with a wider community before scaling to global markets. R2.5) Our team is guided by empathy, curiosity, and a shared commitment to wellness. These values ensure that every decision we make, technical or creative, remains people centered, emotionally aware, and true to our purpose of helping people live more balanced lives. Team: BizNinjas

What target groups are you aiming for and why? We are targeting avid readers who love to travel through books, as well as those with a passion for immersive cultural experiences. Additionally, we aim to attract individuals interested in learning about history and culture but who may not necessarily be regular readers. This broadens the potential reach of our product. What value do you want to bring to them? We offer value by enhancing the reading experience with real-time translations of books in their native language. Readers will be able to enjoy the original author’s words while gaining deeper insights into the cultural and historical context, creating a more personalized and enriching experience. This immersive approach allows readers to truly feel connected to the world of the book. What are important future milestones for your company? Key milestones for our company include expanding our customer base, ensuring widespread adoption of the technology, and improving the overall reading experience. A future goal is to refine the technology for even better translations and content engagement. Additionally, we may look into branching out to other customer segments interested in cultural immersion, such as travelers or those seeking educational experiences. What are your core team values and why are these important for your company? Our core team values are centered around making history and literature accessible through immersive technology. We believe in the importance of creating a deeper connection with the content, allowing users to experience books in a way that is not just informative but also engaging and emotional. These values guide our product development, ensuring that every user can truly “travel” through books in a meaningful and memorable way.

In the selection of research activities, some will create more goodwill than others. The more personal and face-to-face the research method, the more goodwill you will create.

In the selection of a value proposition, some will spread their budget more than others. A ‘spread strategy’ is considered a more safe path than a betting on a fewer number of key values – which in turn leads to a higher risk score.

The faster you submit, the higher the score.

Every round, the expert review will be analysed and the teams that score highest on each of the selection criteria (Affordability, Design, Performance, Features, Quality, Usability) will receive an award.