Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Team Assignments

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• Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? Our *What is your strategy for the last two rounds? For the 2nd round we didn’t really have concrete strategy we were just putting budget in all the given segments and trying to match it with our persona. For the 3rd round we discovered a lot of new information about our persona and got little guidance from Yen. So we changed the approach and invested in less number of value proposition. We tried to assume what could be the right value proposition for our persona. *Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? In Round 1+2 we did not have a real strategy. But starting from Round 3, we agreed on one. *Describe your marketing strategy. What is your prognosis for sales? We think that organising a press release is a good strategy because as John is a popular journalist, he is most definitely going to hear about our product. Furthermore, we put a lot of importance to personal selling and advertising. Our prognosis for sales is the following: For the first year, we estimate an annual sales number of about 75 units (1,5 per week). While continuing investing in marketing and sales, we estimate a year-to-year growth rate of about 50% in the first year, 75% in the second, 100% in the 3rd, 125% in the 4th, we going to have a sales number of about 1000 units in the 5th year. Added to this are the number of subscriptions which we estimate being half of all T-shirts sold. *What growth strategy would you like to use? How are you going to scale up? Our growth strategy should be to do better research about our customer segment and also make the product better in the product market fit. Using Organic growth strategies: We would like to increase our sales by increasing promotion and improve advertising to gain more market share with products in stock ( market penetration). Using Inorganic growth strategies: We have chosen alliances because we will share risks, reduce costs, improve product quality and bypass legal barriers . Moreover, we will provide each other with technology and marketing support so our companies will develop. *What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? We get the highest point among competitors in terms of affordability . Other teams wanted to know how we did this since they have serious problems with this. So I believe that it is our important advantage compare to our competitors. We are doing really good in key resources, partners and activities as of now. And graph for those elements does not change so we don’t have to invest much on those. we can save the budget and give it to research.

What is your strategy for the last two rounds? We mainly used a strategy focused both on getting 100% MF and making our team skills better. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? We all share our opinions and get to a solution together; we believe in the same things and are in the same page of the process and business model canvas. Describe your marketing strategy. What is your prognosis for sales? We choose to invest in high quality of customer experience with the customer service approach and the personal selling. But also in some digital relation in social media and with articles in blogs and newsletter because our persona likes to read a lot. For the revenue stream we choose the metered use because for our persona is better if she could select on her own what to pay for and not feel that the company is not honesty with her, also she wants to be sure that the company is providing her the value propositions promissed. What growth strategy would you like to use? How are you going to scale up? We would like to base our growth strategy by having a good rate in the company, so we are most suitable to receive financial help from investors, we focus on team skills. Not leaving behind de value proposition that makes a lot of effect on the product market fit. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? We currently have the best market fit because of our good assumptions and research. We believe this is an advantage because we understand our customer segment.

What is your strategy for the last two rounds? Change Profits from cost leadership to Ad-support and Subscription. Cost leadership does not seem to be a good fit for Angeline. Change value proposition from simplicity to invest in automate experiences Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? The opinion on the general approach has been the same among all team members. Sometimes, we have different opinions in terms of investing in some elements but we find a way to compromise. Describe your marketing strategy. What is your prognosis for sales? Sales are expected to take off after the product launch with 40 sales in the first month. This number will gradually grow each month until it will reach 1300 units per month after 7 months of running the business. At this number, sales will stabilize during the rest of the year. After the first year of selling, evaluation has to take place in order to drive up sales further. Expected income for the first year of sales is 460.600 euros and expected profit over the same period is 230.300 euros. What growth strategy would you like to use? How are you going to scale up? We would like to use social media and viral campaigns to get our product out to the masses. We believe that our customers will love the simplicity and great design of Happy Belly and will recommend it to all their friends. Also with Christmas coming up, we believe that Happy Belly will be a great gift. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? We don’t believe we have any unfair advantages compared to other teams at the moment. However, we believe that once the problem with our VP is sorted out, we will be back on track to be the leading group.

• What is your strategy for the last two rounds? For the last 2 rounds, we’ve been trying to survive. As our previous strategy finally gave some improvement on the product market fit, we’re still on the way to make it better by working on the VP. We’re also prioritizing on the titles that might influence the reputation. The previous round we neglected the product specification so now our strategy is to get back to it and allocate some credits to those features. • Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? We got some diverse opinions on the strategy to adopt however, we always discuss to find a common ground. In overall, our internal strategy was consistent. • Describe your marketing strategy. What is your prognosis for sales? Our marketing strategy is to allocate credits to the CRM and customer service. We try here to be closer to the customer in order to get some feedback, have a follow up and it may also influence and increase the reputation of our product. From the graph analysis, we expect to get at least 20 numbers of customers for the revenue. • What growth strategy would you like to use? How are you going to scale up? Our main goal is to maintain the global idea that we adopted since the start as some items really work. It doesn’t stop us to explore other elements that might be more suitable to our persona. Thus, we’re taking risk but not at an extreme level. We scale up by not giving up. • What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? On round 3, we were among the best in some categories for the product specifications however our score for these items got lower this time as we have neglected them. We are also the best at managing the experience, knowledge, and attitude. On the contrary, the other teams have a better product market fit, sales pipeline, and reputation for the moment.

• What is your strategy for the last two rounds? We think to will continue with the focus strategy of the 1st day and concentrate on our persona characteristics for the high product-market fit keeping the research and team skills as another priority. We will try to find the right fit on the relationships and channels as well. • Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? Yes, it’s internally consistent – all the team members are with the same approach. • Describe your marketing strategy. What is your prognosis for sales? Based on the personality, we decided to allow customers to find us through the search engine optimization and behavioral targeting in relationships sector and blogging and affiliate marketing in channels sector. We believe in 4 months we will be break even and from month 5 we will start generating income at 200 EUR per pair of glasses. • What growth strategy would you like to use? How are you going to scale up? Our strategy of growth would be: o Market development – we plan to expand globally and target new customer segments (potentially produce special glasses for kids) o Product development – update the existing products consistently and create similar products for other customer segments. • What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? We have the following high scores on: – Features of the product – Sales pipeline – activation and retention of customers Teamwork – we believe that our team’s skills are good as we managed to develop the right product and maintain the sales pipeline successfully. In addition, we have fun together, communicate in respective and open ways and this makes the process much easier. Our teamwork is our unfair advantage. Potential customers – most people wear glasses on daily basis, and we can approach them easily and we have higher market size than other teams. This would be another unfair advantage.

New product: Find My Feelings Watch is a wearable that tracks your emotional and physical state without you having to worry about it. Unlike our competitors, our watch also allows you to connect with other users and share your data with them. Enter your data in the app. Put on the watch. The app will track your stress levels, emotional state and help you manage your habits and activities. Check on how your loved ones are doing, let them take care of you too. Join a community that takes care of each other. What is your strategy for the last two rounds? For the last two rounds we plan to make our Value Proposition more precise, focus on a few of them but on the point. Also, we will be investing in this 4th round into the three blocks that build our team in order to get a better team scan (especially knowledge and skills) – pour credits into recourses. If it is high enough after round 4 we will not invest much in it in round 5. And of course, now we need to think about relationships and channels since to bring our product to the market we need additional investments. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? Mostly, our team members believe in the same strategy. Whenever one of us thought that we were taking the wrong path – we discuss and have a good-natured debate to figure out the way. Describe your marketing strategy. What is your prognosis for sales? There are currently very few competitors in this field. Moreover, what makes us stand out is that we don’t just bring an automated device that tracks emotional and stress levels and let’s our client control them. But we also bring people closer by allowing them to share their feelings, create deeper connections. This is something unique about our product, something no one else has. Moreover, part of our strategy is the well thought-out pricing policy – the price of the watch itself is lower than that of competitors which allows us to reel in the clientele. But then the profits we get come from the subscriptions that customer pay for on a monthly or a yearly basis. Moreover, they can get various discounts for ordering several watches or buying the subscription for the whole family. For the next 10 years we project a steady growth of sales and a positive EBITDA after the 3 year. The EBITDA margin will stay at approximately 20-25% after that. Most of this coming from subscriptions. In terms of marketing channels – we want to focus on transferring not just the features of our product but the way it feels to use it, what value it brings. Since our customer likes engaging with people, we want to use blogging and more personal advertising, to connect with him on a deeper level. What growth strategy would you like to use? How are you going to scale up? Growth strategy – increasing market share and revenue by expanding geographically, as well as improving our product both the features and the design, Future additions: Multilinguality of the app A variety of the wearables’ designs Location feature, social network inside the app, recognition of facial expressions through the phone camera feature. This will allow to keep our existing customers as well as attract new customer segments. Moreover, we plan to create a big marketing/promotional campaign that will make this watch the number 1 thing that everybody wants, like iPhone is currently in the mobile phone market. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? Our customer persona is more focused on feelings which is very subjective – it is easier to understand personas that are more clear and precise on what they want and need. Also, our persona is not technologically savvy and prefers human connections to technology, and since our product is about gene-technology wearable, it is difficult to come up with the right product for him. But these are more challenges then disadvantages, which is why we have to brainstorm more.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse