Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Team Assignments

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• Did you make any changes to your strategy in this round? If yes, why? We did make little changes, since we did a little improvement in product market fit so we were focusing on what we chose yesterday. We were analysing the results from the previous rounds and we were looking for more relevant options in value prepositions and customer segments. • Did you try to attract one or more sources of finance? Why (not)? We tried to attract angel investors, because they are offering a huge amount of money and as a start-up we need the money to grow. fff, personal funds were small amount and our product is premium and expensive so we need big funding in order to develop something like that. We also use our own funds and try to get a bank loan, even though we do not have sufficient revenue. We examined our score and we think that a combination of an angel investment and a bank loan would give us the highest probability of raising funds. • Please evaluate the game experience for yourself and compare it with the learning objectives you had: what did you learn about entrepreneurship and in what way did the game help you in the learning process? The game give us one of the most important key skills of the entrepreneur feature is the ability to focus and thinking outside of the box.
In the game we have to clearly see our goals in our mind and be capable of cutting out distractions and share it with each other this task is easier on a team work thinking. We learn how to plan and collaborate as a team and trust each other to be able to work toward our goal together.
We learn through the game how to be persistence and keep pushing no matter our result is. One really has to think in an entrepreneurial approach : take decisions based on presumptions and assume the risks involved. We were never sure if a decision would bear its fruits or would decrease our overall situation. On top of that, it was a nice experience to react to the given instructions. But the technical instructions were never 100% clear and it was very hard to develop a good strategy throughout the game. We hoped to gain practical knowledge, we did it, because in the real world it is impossible to learn without loss. So it was a very good idea to feel like a real businessman. We expected to learn how to interact, analyze previous results and correct the strategy in accordance with them. This game gave us the opportunity to do this and to full fill our gaps in understanding of entrepreneurial world.

• Did you make any changes to your strategy in this round? If yes, why? We kept the same Value Propositions we used the last round, we decided to invest most of our credits in all the lacking factors of our business so we could take the risk and apply for angel investors. • Did you try to attract one or more sources of finance? Why (not)? We are focusing on Angel Investors as our main priority and personal funding, it’s a big risk regarding the angel investors but we believe our company is ready to be selected, we also have very strong sales that can compensate in case we don’t get the financing. • Please evaluate the game experience for yourself and compare it with the learning objectives you had: what did you learn about entrepreneurship and in what way did the game help you in the learning process? We had a very challenging time with the game but got better, each day understanding it a little more and making better decisions as a group, we believe we created a very good simulation company, and we hope to win. We learned that everything can change just because one decision, that team members are the core of decision making so if you don’t get along with your team then you are more prone to make mistakes.

Did you make any changes to your strategy in this round? If yes, why? Yes, we are going all-in and trying to catch up after the accidents of the last two rounds. Change value proposition from automate experiences to a combination of simplify experiences and ease of use. Automate experiences is not what our customer is looking for. Change Profits from Ad-support and Subscription to metered use. By allowing customers to pay only for what they use might be more suited to our customer. Did you try to attract one or more sources of finance? Why (not)? We are going for Angel investors, we believe that once our changed decisions affect our score, we will be able to score a large funding from an Angel investor. Please evaluate the game experience for yourself and compare it with the learning objectives you had: what did you learn about entrepreneurship and in what way did the game help you in the learning process? Our team’s first objective was to win. A second objective was to take risks. We all evaluate the game to be rather confusing. Various times we could not discover the connection between our actions and the game’s results.

1. Did you make any changes to your strategy in this round? If yes, why? In this round, our goal is to: increase the sales, work on increasing our product specification and focus on the funding. We’re taking more risk on the funding part as we put a lot of investment on that. Indeed, we decided to go for the angel investment fund as we meet all the criteria from the previous round. However, some of the criteria are too close to the benchmark and we don’t know if we will be higher or lower than this limit, even though we work on the elements. 2. Did you try to attract one or more sources of finance? Why (not)? Our strategy is to go for 2 sources of financing in the hope that we can get both. We decided to put our credit on the angel investment (the riskiest approach for us) and the crowdfunding (a safer option). Since it is the last round, we have not much to lose then we decided to take risks. 3. Please evaluate the game experience for yourself and compare it with the learning objectives you had: what did you learn about entrepreneurship and in what way did the game help you in the learning process? The entrepreneurial game highlights the importance of building a business model canvas and how it is powerful when building a business. It teaches us a lot about not having control on some factors. This game challenges us as a group as we need to face and understand the different problems and come up with a solution.

• Did you make any changes to your strategy in this round? If yes, why? Yes, we did slight change in the strategy – we decided to continue following the risky approach and invest the majority into value proposition, however slight changes were done to profits, relationships and channels and we minimized our investment into resources. We did this as our product-market fit went down together with sale pipeline. • Did you try to attract one or more sources of finance? Why (not)? We decided to attract angel’s investment as we are following the risky approach and have nothing to lose – our product market fit went down, and all the other scores were below average. • Please evaluate the game experience for yourself and compare it with the learning objectives you had: what did you learn about entrepreneurship and in what way did the game help you in the learning process? It was difficult to understand how the allocation of investment would impact the output – we still struggle with linking the certain items to results. What we learnt is following the consistent strategy when building the business. As we work together with teammates we have to respect and listen to all to make the decision. We can see that each element in the business canvas model is important and linked to another.

• Did you make any changes to your strategy in this round? If yes, why? Yes, in our value proposition we decided to focus on only a few things but choose the highest score for them. Also, we tried to bring experience and attitude to a higher level since those two were lacking. The rest was the same • Did you try to attract one or more sources of finance? Why (not)? We decided to take a risk and attract a bank loan since we hope to get 100% or almost 100% in all 4 points in the team scan + our affordability will be high due to our cost leadership and we hope to get a higher score with revenue and referral. • Please evaluate the game experience for yourself and compare it with the learning objectives you had: what did you learn about entrepreneurship and in what way did the game help you in the learning process? It was a bit confusing to understand what is the meaning of each element (activity) but it also taught about some elements we did not know about before (like professionals brokers in this context). In terms of learning about entrepreneurship – the game helped us get an all-encompassing picture of a startup, to see what questions we need to answer, what things we need to consider when creating a business. The game was very fast and we had to make decisions quickly – just like it usually is in life. Time is money, as they say. It also taught us that if you see that your product will not succeed, it is sometimes better to abandon the product before spending too much time and money on it, better to pivot before it is too late. Instead of persisting with the same idea even if it is not going to work.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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Capital Raised

EntrePulse