Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. Also, you will find an Expert Review of your proposition based on 6 different specifications. These product specifications are a direct results of your VP-decisions. Also, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Team Strategies

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1. Product idea: Smothes is a AI apparel that helps adventurers excel in different environment. There they focus on providing you with solutions for their for your day to day problems by enabling you to be flexible, living in the here and now as well as have time for yourself. We ensure you to be independent and efficient in your daily life. Unique value proposition: Our USP is that we ensure flexibility and efficiency in your day to day life by giving you different feature options to choose from. Therefore Smothes is a unique apparel that fits in everybody’s lifestyle to improve the quality of the customers’ time and independency. Our solutions is different than our competitors because we offer a private usage that adapts to our customers. 2. Strategy: Based on the feedback from the first round we realised that we were lacking in market-product-fit, hence we increased our spending on chosen aspects of value proposition such as functionality and more personalised technology that focus on our persona’s needs. As partners were a new section we focused on it as it would require assistance in the production department as well as tangible and intangible assets. 3. Perspective: We enhanced our customer segments and did not change much. The advantage that we have in comparison is that we are the only producers of this unique product. Therefore our competition is very low and we do not have any direct risks. 4. Revenue model: B2C: – selling the product – subscription of the services that we provides (available features) B2B: – data collection (we collect the data of our customers) – Ad support 5. Growth: Our team is very advanced when it comes to quality skills such as psychological safety (empathy, respect, ….), but also motivation in regard of goal-setting, coaching and working systematic. We enhance the extrinsic and intrinsic motivation by salary packages, training and education as well as employee involvement.

• Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? NextGen (rebranded without Fitness) stands for assisting disabled people in their day-to-day activities in real time and using AI integration in the smart-watch and respective social software platform. We aim to be cost efficient and offer 1 a free product that is managed by NGO’s/volunteers and 2 an affordable and accessible product managed by nursing/elderly homes + state subsidies, donations funded  social entrepreneurship (differentiation from other teams) • How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. We tried to focus on the main points from the old building blocks + Invest substantial amounts in the left side (slider that fit with our product) • Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? We expanded our customer segment to include all kinds of people (elderly, disabled, etc.)  keep the same system, platforms and just expand to other customers • What is your revenue model? How does that align to the VP and CS? 1) free package for NGO’s and voluntaries supported by subsidies, donations, social security, etc. 2) paying memberships for private people or packages for nursing homes  exact match to VP and CS (also to the persona) • Is your team ready for growth? What skills do you need in order to improve your team? Absolutely, how will be more empathic. Build the bridge between software engineers and medical professionals: need to learn it.

1. Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? Our App/Bracelet Provides accurate Health Tracking in combination with peoples Lifestyle. Further on it is multi-functional and delivers detailed recommendations on how to improve a healthy lifestyle and try to avoid serious illnesses. Our product offers our target market a personalized and simplified way of staying healthy and productive by not only keeping track of medical records, however we also connect our customers with specialists to improve their health conditions or prevent them from diseases. Competitive advantage: • Affordable, because customers can choose between the App (if they already have a smartwatch) or a connected bracelet. • We provide direct connection with specialists (large network with doctors and labs) • Multifunctionality (analysis of genes) • Alliance with Insurance. 2. How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. Most importantly, we focused on a more specialized strategy by covering our persona’s needs in the value proposition. We invested larger amounts in fewer segments. Moreover, we also invested more in research concerning physical actions to improve our visibility as we are a start-up. We also invested more in resources concerning skills and attitude. 3. Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? We did not change our perspective on our customers segment, we just focused more on its needs and expectations. Unfair advantages: • Our partners • Our adaptation and personalization 4. What is your revenue model? How does that align to the VP and CS? Who pays and what’s paid for: customers pay for • Subscriptions • Bracelets • Retail of bracelets 5. Is your team ready for growth? What skills do you need in order to improve your team? In order to grow as a team, we still need to improve in terms of communication, empathy, internal management, further research and implementation.

• Our product is a Smart undergarment. It’s most important value is to bring knowledge concerning the state of the body at anytime and give the information and the meaning of it to the customer. • We will start investing on the new categories that are now available and we will do more research on the customer segment, but we will change the proposition value a little bit that may lead us to loose a little bit of market position but we feel it’s a risk worth taking. • We stopped a little bit on focusing on the persona and we focused more on the product itself. • Like said before we reduced our focus on the persona and we increased the focus on the product. Regarding the part of to reach the competitors, we do not want to reach the level of our competitor, we want to overtake them. • Our revenue model is to generate benefit of our product and have some revenue for ads too. It aligns with our value proposition which is a product to be sold and not a service. We are now focusing on aligning our revenue model and with VP and CS now. • Our team is more than ready to grow, we seek for opportunities to expand and to gain market share. We feel that we don’t need new skills but we definitely need to improve on our existing skills.

Explain your product idea in a few sentences: Everyone is impacted by Autism. We are here to provide a more targeted treatment with a wearable device for awareness and support. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to: Our custom fit wearable helps adults with Autism who want to monitor their health and genetics through a social support network unlike searching for support on your own. Our product market fit was highest during this round. We have high credibility and speed. We have specific customers which is an advantage for our product. How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas: We focused more internally on our team resources, activities, and partners during this round. Most was divided into resources. We have a few strategic partners we hope to gain knowledge from and take on some risk. Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? We increased expert reviews and literature studies as well as competitor analysis. We have the highest product market fit currently which we would expect to mean high demand for our product. What is your revenue model? How does that align to the VP and CS? Subscription to be affordable and we selected cost leadership. We are hoping to have part of revenues from user data (opt in program/opt out program). By utilizing a subscription model, we are targeting more customers in an accessible way at a more affordable cost. Is your team ready for growth? What skills do you need in order to improve your team? Our team is ready for growth in all areas. We need to improve experience, knowledge, skills, and attitudes. We selected coaching and training as well as inquisitive. As well as providing a more psychologically safe environment with empathy.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse