Client Profile: NV REWIN West-Brabant REWIN, a dynamic force in the West Brabant region, approached us with a clear vision — to accelerate business growth, spur innovation, and fortify their position as a hub for thriving enterprises. With a primary focus on supporting businesses through settlement and providing tailored services, REWIN aimed to enhance its approach to (open) innovation management. Client's Challenge: Bridging Ambitions and Processes REWIN, amidst a period of significant growth, identified a misalignment between their ambitious goals and the existing process-oriented approach to innovation management. The challenge was clear: How could REWIN streamline cluster initiation, maintain vibrancy, and ensure sustainable cluster growth while providing concrete output and showcases for stakeholders? Our Approach: Crafting a Tailored Open Innovation Workshop We tailored a specialized Open Innovation Workshop Series for REWIN, targeting key stakeholders Senior Managers and Business Developers in Maintenance, Biobased, and Service-logistics. Our workshop not only addressed the identified challenges but also aligned seamlessly with REWIN's overarching objectives. Workshop Objectives:

1. Inspiration and Learning: Instill a sense of inspiration and provide practical insights for business developers, emphasizing real-world applications of open innovation management.
2. Professionalization: Facilitate a platform for professionalizing REWIN's innovation management, aligning strategies with the organization's growth trajectory.
3. Cluster Dynamics: Tackle the central question head-on by devising strategies to expedite cluster initiation, maintain vitality, and implement effective maintenance practices.
4. Concrete Output: Guide efforts toward tangible results and showcase development, ensuring resonance with REWIN's stakeholders.

Client's Desired Outcome: Empowered for Success Our workshop was designed not only to impart valuable knowledge but to equip REWIN's team with actionable tools. By encouraging participants to prepare in advance, we ensured maximum engagement and active participation. Results: Transformative Insights and Lasting Impact The outcome? REWIN now stands poised to take a significant step forward in achieving its ambitions. The organization is equipped with a professionalized approach to innovation management, primed to initiate, nurture, and showcase clusters effectively. Looking Ahead: Elevating Success Stories This case exemplifies our commitment to fostering excellence and driving growth in collaboration with forward-thinking organizations. If you're seeking a strategic partner to elevate your business or organization, Innovative Dutch is ready to embark on a transformative journey with you. Let's shape success together!

Client Profile: IMD - International Institute for Management Development Our collaboration with IMD, a renowned global business school, centered on redefining and modernizing the Marketing curriculum within the Executive MBA program. Initiated by the Dean of the EMBA program, this project aimed to enhance the learning experience for part-time students participating in the Advanced Management Concepts - Marketing stream (AMC-MKT). Client's Request: Transforming Marketing Education The initial task involved the recruitment of a Marketing Expert to overhaul the online marketing stream, AMC-MKT. This module, part of the Executive MBA program, saw participation from part-time students with an average age of 41. The expert was entrusted with various responsibilities. Learning Material: The chosen textbook for the stream was "Real Impact Marketing" by Michel & Duke, emphasizing a practical and impactful approach to marketing concepts. We've provided feedback on the textbook for educational purposes. Evolution of the Assignment: As the collaboration evolved, the role expanded to reconstructing the overall marketing and innovation curriculum. The scope included the redesign of examination methodologies, emphasizing real-world application and critical thinking. Outcome: Modernized Curriculum and Enhanced Learning Experience Our collaborative efforts led to the transformation of the AMC-MKT stream, providing participants with a contemporary and practical understanding of marketing. The redesigned curriculum, examination methods, and ongoing feedback mechanisms contributed to a richer educational experience. Looking Ahead: Continuous Improvement and Innovation The case exemplifies our commitment to enhancing educational programs, keeping them dynamic, relevant, and aligned with industry trends. If you're seeking a strategic partner to elevate your academic offerings, Innovative Dutch is ready to collaborate. Together, let's shape the future of education!

Client Profile: Bayes Business School (MBA Program, London City University) We partner with Bayes Business School to run the Innovation Management Game as part of their MBA program. Located in the heart of London, this game forms a central part of their Innovation Management course, offering an immersive learning experience within their beautiful London premises. Outcome: Central to Innovation Learning The game helps MBA students bridge the gap between theory and practice, fostering innovative thinking in a prime location.

Client Profile: Tilburg University, NHTV, and Avans Our journey with Tilburg University (TiU), NHTV Breda University of Applied Sciences, and Avans University of Applied Sciences began with a vision to revolutionize entrepreneurship education through an engaging and educational simulation game. Initiated Innovative Dutch TiU, Avans, and NHTV, this collaborative venture aimed to create a dynamic learning experience for students. Client's Request: A Groundbreaking Entrepreneurship Game Innovative Dutch expressed enthusiasm after our collaborative conversation, seeking to develop an 'Entrepreneurship Game' for TiU, NHTV, and Avans. The challenge was to design an immersive and educational game, aligning with the theoretical foundations of entrepreneurship, particularly 'The Lean Startup' model by Eric Ries. Our Approach: Crafting an Immersive Learning Experience

• Built upon the game model developed by Innovative Dutch, the game simulated a realistic environment enriched with game elements for optimal learning.
• Grounded in 'The Lean Startup' model, the game covered pre-start, start-up, and scale-up phases of entrepreneurship.
• Designed to cater to both HBO and WO students, adaptable to varying skill levels and academic domains.
• Configurable to integrate seamlessly into existing modules, with optional extra modules for customization.
• Offline assignments (plugins) added depth to the gameplay.
• Depending on options, the game spanned 1EC-4EC.

Client Collaboration and Co-Creation:

• A denktank (think tank) was established, providing support in content, theory, and gamification throughout the development.
• Co-creation emphasized joint development, with feedback incorporated in both the developmental and operational phases.

Results: A Pathway to Innovative Entrepreneurship Education The collaborative effort between Innovative Dutch, TiU, Avans, and NHTV resulted in a groundbreaking Entrepreneurship Game. This case exemplifies our commitment to pushing the boundaries of educational gaming, transforming entrepreneurship education into an immersive and dynamic experience. Looking Ahead: Revolutionizing Learning Experiences If you're seeking innovative solutions to elevate your educational programs, Innovative Dutch is ready to collaborate. Let's embark on a journey to revolutionize learning together!

Client Profile: Han University of Applied Sciences (HRM Department) Our collaboration with HRM at Han University of Applied Sciences involved spearheading an innovation project focused on addressing challenges related to workload, education innovation, and enhanced collaboration with the industry. The initiative aimed to position HRM as a leader in the field, especially as they approached a crucial accreditation process. Client's Request: HRM Innovation Proposal

1. Background:
   • HRM is undergoing an accreditation process with a focus on becoming a 'Smart Region' contributor.
   • An innovation committee has been formed, addressing issues of workload, education, industry collaboration, and team structure.
   • Plans for innovation exist but require refinement and execution due to ongoing challenges and anticipated accreditation workload.
   • HRM sees an opportunity to become a frontrunner in the field.
2. Scope of the Project:
   • Immediate focus on workload and industry collaboration.
   • Potential involvement in addressing questions arising from the accreditation process.
   • Team Change Process towards an innovative, self-organized team.

Outcome: Strategic Innovation Roadmap The proposed project provided Han University's HRM department with a strategic roadmap for addressing workload issues, enhancing education innovation, and fortifying collaboration with the industry. The four-phased approach ensured a systematic and holistic transformation, aligning with the broader goals of becoming a Smart Region contributor and excelling in the accreditation process. Looking Ahead: Continuous Partnership for Excellence If there are further needs emerging from HRM's ongoing initiatives or additional challenges post-accreditation, we stand ready to continue our partnership, offering tailored solutions to drive continuous improvement and innovation. Together, let's foster excellence in education and industry collaboration at HAN University of Applied Sciences.

Client Profile: Fontys University of Applied Sciences (Bachelor Program) Each year, we facilitate the Innovation Management Game for over 120 students at Fontys University of Applied Sciences. To accommodate the large group, we rent a cinema for the day. After the kick-off demo and first round, three virtual rounds are played, followed by a final live session in smaller groups for an energetic and fun finale. Outcome: Immersive & Fun Group Experience Students enjoy a highly engaging learning experience that combines virtual and in-person elements, ending on a high note with the live finale.

Client Profile: TU Eindhoven - Department of Industrial Engineering & Innovation Sciences For the past decade, TU Eindhoven's Department of Industrial Engineering & Innovation Sciences has been at the forefront of innovative education, offering a course on Open Innovation that has consistently earned acclaim as one of the best in the Master of Innovation Management. The course, expertly co-designed by Jan Spruijt and Prof. Dr. M. Cloodt, delves into the intricacies of Open Innovation as a strategic framework. Course Overview: Building a Foundation in Open Innovation Introduction: The Open Innovation course at TU Eindhoven sets the stage for a deep dive into the strategic framework of Open Innovation, leveraging external knowledge to fuel internal innovation. Emphasizing the evolution from closed to open innovation models, the course addresses the current knowledge landscape's diversity and global distribution. Course Structure:

1. Strengthening Foundations (Weeks 1-4):
   • Analyzing the strengths and weaknesses of closed and open innovation models.
   • Emphasizing the pivotal role of the business model in connecting internal and external innovation.
2. Opening Up to Innovation (Weeks 5-8):
   • Exploring the outside-in perspective, involving collaborative modes like M&As, alliances, and CVC.
   • Understanding the crucial role of engaging customers through crowd-sourcing and co-creation.
3. Broadening Perspectives (Weeks 9-12):
   • Discussing open innovation from the lens of small and medium-sized enterprises.
   • Unpacking the roles of inter-firm networks and business ecosystems in the research, development, and commercialization phases.

Learning Objectives: After completing the course, students can:

• Differentiate between closed and open innovation models.
• Recognize the significance of the business model and components of an open innovation business model.
• Identify modes facilitating the outside-in and inside-out perspectives.
• Interpret the role of lead users, crowd-sourcing, and co-creation.
• Apply open innovation concepts to real-life situations, including the Open Innovation Management Game.

Innovation Management Game: A Game-Changer in Learning The Innovation Management Game, an integral part of the course, adds a practical dimension to theoretical learning. Students are immersed in a competitive, real-world simulation that mirrors the complexities of managing innovation. Through critical reflection, strategic analysis, and knowledge sharing, students not only reinforce theoretical concepts but also gain invaluable insights into the social dynamics of innovation management. Results: A Decade of Excellence and Continuous Evolution For ten years, the Open Innovation course at TU Eindhoven, enriched by the Innovation Management Game, has been a hallmark of innovative education. Innovative Dutch's collaboration in co-designing this course has contributed to its success, providing students with the knowledge and skills needed to thrive in the evolving landscape of innovation. Looking Ahead: Pioneering the Future of Open Innovation Education As TU Eindhoven continues to set the standard in Open Innovation education, we look forward to new chapters of collaboration and evolution. If you're seeking expertise in designing transformative courses, Innovative Dutch is ready to embark on the journey of educational innovation with you. Let's shape the future of learning together!

Client Profile: Stora Enso Our collaboration with Stora Enso was centered around the customization and deployment of the Innovation Management Game during their annual conference, Reconnect held in Stockholm. The client sought a tailored experience to introduce different types of innovation strategies and enhance the understanding of innovation processes among around 260 management-level participants. Client's Request: Customized Innovation Workshop for Reconnect Conference

1. Conference Details:
   • Approximately 260 management-level participants physically attending in Stockholm.
   • Conference streamed to other employees globally.
2. Customization Requests:
   • Combination of the main structure of the Innovation Management Game and elements from the Entrepreneurship Game for added fun and engagement.
   • Redevelopment of the game for two rounds with customized metrics and scores.
   • Creation of an offline experience with a small online aspect for final decision submissions.
   • Development of a completely online, self-explanatory version for remote participants.
   • Dedicated URL/server for the game to ensure smooth running and corporate branding.
3. Planning and Preparation:
   • Involvement of someone from Stora Enso with access to information on corporate innovation processes in game creation.
   • Live testing of the final version to ensure functionality.

Game Structure and Content: The proposed game structure included four blocks aligning with Stora Enso's innovation focus: innovating corporate culture, product ideas/concepts, stakeholder engagement, and product functionality. Each block involved 20 minutes of decision-making, followed by 10 minutes of commentary on decisions and their impacts. A mix of our expertise and a professor from Aalto University provided relevant comments and links to Stora Enso's context. Post-Game Wrap-up: The game concluded with a comprehensive wrap-up, relating the results to Stora Enso's specific situation. The wrap-up involved a collaborative effort, potentially featuring our expertise, an Aalto representative with Stora Enso knowledge, and a member of the Stora Enso leadership team. Outcome: Immersive Innovation Experience The customized Innovation Management Game at Stora Enso's Reconnect conference successfully delivered an immersive experience that not only engaged participants but also provided valuable insights into innovation strategies. The interactive format allowed participants to make decisions, receive feedback, and relate the outcomes to Stora Enso's innovation context. Looking Ahead: Continuous Innovation Collaboration If you're seeking a partner for continuous innovation collaboration, Innovative Dutch stands ready to tailor experiences that align with your organization's goals and foster a culture of innovation. Let's embark on a journey to drive innovation excellence together!

Client Profile: Athens University (Masters in Marketing & Communication) Since 2022, we have run the Innovation Management Game annually for the masters program at Athens University of Economics and Business. Spread over two months, the game includes several rounds before and after a mid-course break. We kick off the game with an in-person session in Athens, followed by virtual sessions for feedback and final decision-making. Outcome: Flexible & Engaging Format Students benefit from a balanced mix of in-person engagement and virtual collaboration, making it both flexible and impactful. Looking Ahead: Strengthening Virtual Learning This hybrid approach allows us to stay connected with students, continuing to innovate on how we deliver meaningful learning experiences.