Client Profile: Han University of Applied Sciences (HRM Department) Our collaboration with HRM at Han University of Applied Sciences involved spearheading an innovation project focused on addressing challenges related to workload, education innovation, and enhanced collaboration with the industry. The initiative aimed to position HRM as a leader in the field, especially as they approached a crucial accreditation process. Client's Request: HRM Innovation Proposal

1. Background:
   • HRM is undergoing an accreditation process with a focus on becoming a 'Smart Region' contributor.
   • An innovation committee has been formed, addressing issues of workload, education, industry collaboration, and team structure.
   • Plans for innovation exist but require refinement and execution due to ongoing challenges and anticipated accreditation workload.
   • HRM sees an opportunity to become a frontrunner in the field.
2. Scope of the Project:
   • Immediate focus on workload and industry collaboration.
   • Potential involvement in addressing questions arising from the accreditation process.
   • Team Change Process towards an innovative, self-organized team.

Outcome: Strategic Innovation Roadmap The proposed project provided Han University's HRM department with a strategic roadmap for addressing workload issues, enhancing education innovation, and fortifying collaboration with the industry. The four-phased approach ensured a systematic and holistic transformation, aligning with the broader goals of becoming a Smart Region contributor and excelling in the accreditation process. Looking Ahead: Continuous Partnership for Excellence If there are further needs emerging from HRM's ongoing initiatives or additional challenges post-accreditation, we stand ready to continue our partnership, offering tailored solutions to drive continuous improvement and innovation. Together, let's foster excellence in education and industry collaboration at HAN University of Applied Sciences.

Client Profile: Fontys University of Applied Sciences (Bachelor Program) Each year, we facilitate the Innovation Management Game for over 120 students at Fontys University of Applied Sciences. To accommodate the large group, we rent a cinema for the day. After the kick-off demo and first round, three virtual rounds are played, followed by a final live session in smaller groups for an energetic and fun finale. Outcome: Immersive & Fun Group Experience Students enjoy a highly engaging learning experience that combines virtual and in-person elements, ending on a high note with the live finale.

Client Profile: Athens University (Masters in Marketing & Communication) Since 2022, we have run the Innovation Management Game annually for the masters program at Athens University of Economics and Business. Spread over two months, the game includes several rounds before and after a mid-course break. We kick off the game with an in-person session in Athens, followed by virtual sessions for feedback and final decision-making. Outcome: Flexible & Engaging Format Students benefit from a balanced mix of in-person engagement and virtual collaboration, making it both flexible and impactful. Looking Ahead: Strengthening Virtual Learning This hybrid approach allows us to stay connected with students, continuing to innovate on how we deliver meaningful learning experiences.

Client Profile: Eindhoven University of Technology (Masters in Innovation Management) Each autumn, we run the Business Ecosystems Game for the popular masters program in Innovation Management at TU/e. The game is fully integrated with the course, offering a smooth learning trajectory that covers the microfoundations of innovation, firm-level ecosystems, and macro-level challenges. Teams initially compete, but the final stage transitions into a collaborative "ecosystem challenge." Outcome: Competitive to Collaborative Learning The game encourages students to both compete and collaborate, reflecting real-world dynamics in innovation ecosystems. Looking Ahead: Advancing Ecosystem Thinking We aim to further refine this unique competitive-to-collaborative format to continue inspiring future leaders in innovation.

Client Profile: Kimberly-Clark Corporation (KCC) Our collaboration with Kimberly-Clark Corporation (KCC) marked a significant venture into transforming their approach to innovation management. Initiated through a conversation and further refined through detailed discussions, this project aimed to utilize our Innovation Management Game as a tool for training and cultivating a culture of innovation among Country Managers. Client's Request: Tailoring Innovation Training for Country Managers The primary objective was to customize the Innovation Management Game for a session with Country Managers from Latin America, scheduled in Bogota. The client outlined key requirements and expectations:

1. Takeaways and Objectives:
   • Concrete takeaways for Country Managers post-game session.
   • Emphasis on innovation as a social process.
   • Understanding market dynamics, identifying unmet needs, and fostering an entrepreneurial mindset.
   • Active participation in the innovation cycle, strong communication, and integration into strategic planning processes.
2. Understanding KCC's Innovation Process:
   • Insight into KCC's Innovation Management Framework, a stage-gate model.
   • Measures of success for various stages within the innovation process.
3. High-Priority Innovation Topics:
   • Selection of key innovation topics for the session: Marketing/Branding Innovation, Ideation, Open Innovation, Business Model Innovation.
4. Special Terminology:
   • Introduction to special KCC terminology, including IMF (Innovation Management Framework), SBP (Strategic Business Plan), ABP (Annual Business Plan), IBP (Integrated Business Plan).
5. Challenges and Goals:
   • Understanding the challenges faced by KCC in the innovation process, including maintaining business attractiveness and achieving growth.

Game Customization: The Innovation Management Game was tailored to align with KCC's internal innovation process, incorporating adjustments to the gameplay and content. The focus was on training, inspiring collaboration, and initiating discussions about innovation within the corporate culture. Outcome: Transformative Innovation Training Experience Our collaboration with KCC aimed not only to train but also to inspire a cultural shift towards innovation. The customized Innovation Management Game became a pivotal tool in achieving this goal. The immersive experience in Bogota facilitated engagement, collaboration, and the development of innovation strategies among Country Managers. Looking Ahead: Nurturing Innovation Excellence If you're seeking a partner to elevate your innovation training and foster a culture of creativity and strategic thinking, Innovative Dutch is ready to collaborate. Let's embark on a journey to nurture innovation excellence within your organization!

Client Profile: Stora Enso Our collaboration with Stora Enso was centered around the customization and deployment of the Innovation Management Game during their annual conference, Reconnect held in Stockholm. The client sought a tailored experience to introduce different types of innovation strategies and enhance the understanding of innovation processes among around 260 management-level participants. Client's Request: Customized Innovation Workshop for Reconnect Conference

1. Conference Details:
   • Approximately 260 management-level participants physically attending in Stockholm.
   • Conference streamed to other employees globally.
2. Customization Requests:
   • Combination of the main structure of the Innovation Management Game and elements from the Entrepreneurship Game for added fun and engagement.
   • Redevelopment of the game for two rounds with customized metrics and scores.
   • Creation of an offline experience with a small online aspect for final decision submissions.
   • Development of a completely online, self-explanatory version for remote participants.
   • Dedicated URL/server for the game to ensure smooth running and corporate branding.
3. Planning and Preparation:
   • Involvement of someone from Stora Enso with access to information on corporate innovation processes in game creation.
   • Live testing of the final version to ensure functionality.

Game Structure and Content: The proposed game structure included four blocks aligning with Stora Enso's innovation focus: innovating corporate culture, product ideas/concepts, stakeholder engagement, and product functionality. Each block involved 20 minutes of decision-making, followed by 10 minutes of commentary on decisions and their impacts. A mix of our expertise and a professor from Aalto University provided relevant comments and links to Stora Enso's context. Post-Game Wrap-up: The game concluded with a comprehensive wrap-up, relating the results to Stora Enso's specific situation. The wrap-up involved a collaborative effort, potentially featuring our expertise, an Aalto representative with Stora Enso knowledge, and a member of the Stora Enso leadership team. Outcome: Immersive Innovation Experience The customized Innovation Management Game at Stora Enso's Reconnect conference successfully delivered an immersive experience that not only engaged participants but also provided valuable insights into innovation strategies. The interactive format allowed participants to make decisions, receive feedback, and relate the outcomes to Stora Enso's innovation context. Looking Ahead: Continuous Innovation Collaboration If you're seeking a partner for continuous innovation collaboration, Innovative Dutch stands ready to tailor experiences that align with your organization's goals and foster a culture of innovation. Let's embark on a journey to drive innovation excellence together!

Client Profile: NV REWIN West-Brabant REWIN, a dynamic force in the West Brabant region, approached us with a clear vision — to accelerate business growth, spur innovation, and fortify their position as a hub for thriving enterprises. With a primary focus on supporting businesses through settlement and providing tailored services, REWIN aimed to enhance its approach to (open) innovation management. Client's Challenge: Bridging Ambitions and Processes REWIN, amidst a period of significant growth, identified a misalignment between their ambitious goals and the existing process-oriented approach to innovation management. The challenge was clear: How could REWIN streamline cluster initiation, maintain vibrancy, and ensure sustainable cluster growth while providing concrete output and showcases for stakeholders? Our Approach: Crafting a Tailored Open Innovation Workshop We tailored a specialized Open Innovation Workshop Series for REWIN, targeting key stakeholders Senior Managers and Business Developers in Maintenance, Biobased, and Service-logistics. Our workshop not only addressed the identified challenges but also aligned seamlessly with REWIN's overarching objectives. Workshop Objectives:

1. Inspiration and Learning: Instill a sense of inspiration and provide practical insights for business developers, emphasizing real-world applications of open innovation management.
2. Professionalization: Facilitate a platform for professionalizing REWIN's innovation management, aligning strategies with the organization's growth trajectory.
3. Cluster Dynamics: Tackle the central question head-on by devising strategies to expedite cluster initiation, maintain vitality, and implement effective maintenance practices.
4. Concrete Output: Guide efforts toward tangible results and showcase development, ensuring resonance with REWIN's stakeholders.

Client's Desired Outcome: Empowered for Success Our workshop was designed not only to impart valuable knowledge but to equip REWIN's team with actionable tools. By encouraging participants to prepare in advance, we ensured maximum engagement and active participation. Results: Transformative Insights and Lasting Impact The outcome? REWIN now stands poised to take a significant step forward in achieving its ambitions. The organization is equipped with a professionalized approach to innovation management, primed to initiate, nurture, and showcase clusters effectively. Looking Ahead: Elevating Success Stories This case exemplifies our commitment to fostering excellence and driving growth in collaboration with forward-thinking organizations. If you're seeking a strategic partner to elevate your business or organization, Innovative Dutch is ready to embark on a transformative journey with you. Let's shape success together!

Client Profile: Aalto University (Executive MBA Program) Every year, Aalto University hosts an exchange with TU Munich's executive MBA program, bringing together 30 eMBA students from diverse nationalities for a two-week visit to Helsinki. During this period, a full day is dedicated to playing the Innovation Management Game. The day includes both regular and speed rounds, providing an engaging and fun experience facilitated by a trainer from Innovative Dutch. Outcome: High Engagement & Fun Learning Experience The students gain valuable insights into innovation management, making this game a highlight of their exchange. Looking Ahead: Continued Engagement with eMBA Students We look forward to continuing this enriching collaboration, providing an innovative learning experience year after year.

Client Profile: Province of North Brabant & Baden Wurttemberg In response to a compelling request from the Province of North Brabant, we eagerly accepted the opportunity to design a gamification workshop for the "Open Innovation Day" in Baden Wurttemberg. The challenge was clear: create an engaging and interactive experience for approximately 70 participants, focusing on practical aspects of open innovation. Client's Request: A Gamified Approach to Open Innovation Our esteemed client, represented by Coen, sought a dynamic workshop to infuse energy into the "Open Innovation Day" in Baden Wurttemberg scheduled for March 19, 2018. The primary aim was to complement the theoretical sessions of the day with a hands-on, gamified experience that would captivate the audience. The Open Innovation Game: Participants embarked on a journey to execute an open innovation strategy for a virtual company. Teams engaged in friendly competition, aiming to build the most valuable business in the field. The game's variables included "Open Innovation," "Creativity," "Technological Excellence," "Strategy," and "Profit." The session concluded with the announcement of the winning team. Each participant received a personalized report, and further reading suggestions were made available online for continuous learning. Client's Background and Urgency: The Province of North Brabant was entrusted with organizing the "Open Innovation" game for the prestigious "Open Innovation Day" in Baden Wurttemberg. The urgency was palpable, prompting a swift collaboration to brainstorm and align our capabilities with the client's vision. Results: A Gamified Success Story The gamification workshop left a lasting impact, infusing energy into the Open Innovation Day. Participants not only gained theoretical insights but also experienced firsthand the application of open innovation strategies in a competitive and collaborative setting. Looking Ahead: Elevating Collaborative Learning Experiences This case exemplifies our commitment to creating dynamic, gamified experiences that enhance learning and engagement. If you're seeking innovative workshops to elevate your events or training sessions, Innovation is ready to collaborate. Let's transform learning into an exciting journey together!

Client Profile: IMD - International Institute for Management Development Our collaboration with IMD, a renowned global business school, centered on redefining and modernizing the Marketing curriculum within the Executive MBA program. Initiated by the Dean of the EMBA program, this project aimed to enhance the learning experience for part-time students participating in the Advanced Management Concepts - Marketing stream (AMC-MKT). Client's Request: Transforming Marketing Education The initial task involved the recruitment of a Marketing Expert to overhaul the online marketing stream, AMC-MKT. This module, part of the Executive MBA program, saw participation from part-time students with an average age of 41. The expert was entrusted with various responsibilities. Learning Material: The chosen textbook for the stream was "Real Impact Marketing" by Michel & Duke, emphasizing a practical and impactful approach to marketing concepts. We've provided feedback on the textbook for educational purposes. Evolution of the Assignment: As the collaboration evolved, the role expanded to reconstructing the overall marketing and innovation curriculum. The scope included the redesign of examination methodologies, emphasizing real-world application and critical thinking. Outcome: Modernized Curriculum and Enhanced Learning Experience Our collaborative efforts led to the transformation of the AMC-MKT stream, providing participants with a contemporary and practical understanding of marketing. The redesigned curriculum, examination methods, and ongoing feedback mechanisms contributed to a richer educational experience. Looking Ahead: Continuous Improvement and Innovation The case exemplifies our commitment to enhancing educational programs, keeping them dynamic, relevant, and aligned with industry trends. If you're seeking a strategic partner to elevate your academic offerings, Innovative Dutch is ready to collaborate. Together, let's shape the future of education!