Client Profile: Fontys University of Applied Sciences (Bachelor Program) Each year, we facilitate the Innovation Management Game for over 120 students at Fontys University of Applied Sciences. To accommodate the large group, we rent a cinema for the day. After the kick-off demo and first round, three virtual rounds are played, followed by a final live session in smaller groups for an energetic and fun finale. Outcome: Immersive & Fun Group Experience Students enjoy a highly engaging learning experience that combines virtual and in-person elements, ending on a high note with the live finale.

Client Profile: Tilburg University, NHTV, and Avans Our journey with Tilburg University (TiU), NHTV Breda University of Applied Sciences, and Avans University of Applied Sciences began with a vision to revolutionize entrepreneurship education through an engaging and educational simulation game. Initiated Innovative Dutch TiU, Avans, and NHTV, this collaborative venture aimed to create a dynamic learning experience for students. Client's Request: A Groundbreaking Entrepreneurship Game Innovative Dutch expressed enthusiasm after our collaborative conversation, seeking to develop an 'Entrepreneurship Game' for TiU, NHTV, and Avans. The challenge was to design an immersive and educational game, aligning with the theoretical foundations of entrepreneurship, particularly 'The Lean Startup' model by Eric Ries. Our Approach: Crafting an Immersive Learning Experience

• Built upon the game model developed by Innovative Dutch, the game simulated a realistic environment enriched with game elements for optimal learning.
• Grounded in 'The Lean Startup' model, the game covered pre-start, start-up, and scale-up phases of entrepreneurship.
• Designed to cater to both HBO and WO students, adaptable to varying skill levels and academic domains.
• Configurable to integrate seamlessly into existing modules, with optional extra modules for customization.
• Offline assignments (plugins) added depth to the gameplay.
• Depending on options, the game spanned 1EC-4EC.

Client Collaboration and Co-Creation:

• A denktank (think tank) was established, providing support in content, theory, and gamification throughout the development.
• Co-creation emphasized joint development, with feedback incorporated in both the developmental and operational phases.

Results: A Pathway to Innovative Entrepreneurship Education The collaborative effort between Innovative Dutch, TiU, Avans, and NHTV resulted in a groundbreaking Entrepreneurship Game. This case exemplifies our commitment to pushing the boundaries of educational gaming, transforming entrepreneurship education into an immersive and dynamic experience. Looking Ahead: Revolutionizing Learning Experiences If you're seeking innovative solutions to elevate your educational programs, Innovative Dutch is ready to collaborate. Let's embark on a journey to revolutionize learning together!

Client Profile: Athens University (Masters in Marketing & Communication) Since 2022, we have run the Innovation Management Game annually for the masters program at Athens University of Economics and Business. Spread over two months, the game includes several rounds before and after a mid-course break. We kick off the game with an in-person session in Athens, followed by virtual sessions for feedback and final decision-making. Outcome: Flexible & Engaging Format Students benefit from a balanced mix of in-person engagement and virtual collaboration, making it both flexible and impactful. Looking Ahead: Strengthening Virtual Learning This hybrid approach allows us to stay connected with students, continuing to innovate on how we deliver meaningful learning experiences.

Client Profile: Warwick Business School (MBA Program in Innovative Leadership) At Warwick Business School, we run the Innovation Management Game annually for over 100 students in the Innovative Leadership masters program. Given the diverse, international backgrounds of the students, we incorporate "dry rounds" and Q&A sessions to ensure full understanding before moving into live gameplay. Some sessions are hosted in-person in Birmingham, while others are conducted online. Outcome: Inclusive & Comprehensive Learning This structured approach ensures that all students, regardless of background, can engage deeply with the content.

Client Profile: Stora Enso Our collaboration with Stora Enso was centered around the customization and deployment of the Innovation Management Game during their annual conference, Reconnect held in Stockholm. The client sought a tailored experience to introduce different types of innovation strategies and enhance the understanding of innovation processes among around 260 management-level participants. Client's Request: Customized Innovation Workshop for Reconnect Conference

1. Conference Details:
   • Approximately 260 management-level participants physically attending in Stockholm.
   • Conference streamed to other employees globally.
2. Customization Requests:
   • Combination of the main structure of the Innovation Management Game and elements from the Entrepreneurship Game for added fun and engagement.
   • Redevelopment of the game for two rounds with customized metrics and scores.
   • Creation of an offline experience with a small online aspect for final decision submissions.
   • Development of a completely online, self-explanatory version for remote participants.
   • Dedicated URL/server for the game to ensure smooth running and corporate branding.
3. Planning and Preparation:
   • Involvement of someone from Stora Enso with access to information on corporate innovation processes in game creation.
   • Live testing of the final version to ensure functionality.

Game Structure and Content: The proposed game structure included four blocks aligning with Stora Enso's innovation focus: innovating corporate culture, product ideas/concepts, stakeholder engagement, and product functionality. Each block involved 20 minutes of decision-making, followed by 10 minutes of commentary on decisions and their impacts. A mix of our expertise and a professor from Aalto University provided relevant comments and links to Stora Enso's context. Post-Game Wrap-up: The game concluded with a comprehensive wrap-up, relating the results to Stora Enso's specific situation. The wrap-up involved a collaborative effort, potentially featuring our expertise, an Aalto representative with Stora Enso knowledge, and a member of the Stora Enso leadership team. Outcome: Immersive Innovation Experience The customized Innovation Management Game at Stora Enso's Reconnect conference successfully delivered an immersive experience that not only engaged participants but also provided valuable insights into innovation strategies. The interactive format allowed participants to make decisions, receive feedback, and relate the outcomes to Stora Enso's innovation context. Looking Ahead: Continuous Innovation Collaboration If you're seeking a partner for continuous innovation collaboration, Innovative Dutch stands ready to tailor experiences that align with your organization's goals and foster a culture of innovation. Let's embark on a journey to drive innovation excellence together!

Client Profile: Bayes Business School (MBA Program, London City University) We partner with Bayes Business School to run the Innovation Management Game as part of their MBA program. Located in the heart of London, this game forms a central part of their Innovation Management course, offering an immersive learning experience within their beautiful London premises. Outcome: Central to Innovation Learning The game helps MBA students bridge the gap between theory and practice, fostering innovative thinking in a prime location.

Client Profile: Aalto University (Executive MBA Program) Every year, Aalto University hosts an exchange with TU Munich's executive MBA program, bringing together 30 eMBA students from diverse nationalities for a two-week visit to Helsinki. During this period, a full day is dedicated to playing the Innovation Management Game. The day includes both regular and speed rounds, providing an engaging and fun experience facilitated by a trainer from Innovative Dutch. Outcome: High Engagement & Fun Learning Experience The students gain valuable insights into innovation management, making this game a highlight of their exchange. Looking Ahead: Continued Engagement with eMBA Students We look forward to continuing this enriching collaboration, providing an innovative learning experience year after year.