Business Model Simulation

Do you want to be a master in business modeling?

Do you want to understand the basics of business modeling? Do you want to test your own business model? Do you want to become an expert in business model innovation? This simulation is extremely useful for academics learning about business (models) and professionals dealing with new business development who are looking for a great solution for an interactive workshop.
The Business Model Simulation is a specialized variant of our flagship Entrepreneurship Game.

Why Innovative Dutch?

Personalized feedback for players and teams during the game.

Cognitive game dynamics created by multidisciplinary teams of scientists.

We help you to align the game to your course and to design assignments for grading.

A unique tool that combines competition, fun and theory.

Professional assistance and customization.

Accreditation-proof and examination possibilities.

Academic Game.

Virtual game with 1 (online) kick-off session and 6 rounds of 2-5 hours each that can be embedded in your curriculum (spanning 1 week to 2 months).

starting from €39,90

Customized Game Workshops.

Customized games or masterclasses for business events, corporate training, keynotes or a demo pre-run of the academic game.

Contact me

Meet some of our clients:

Read more stories from our clients!

The Innovation Management Game is integrated in the Global MBA program of renowned Madrid-based IE Business School. The online Global MBA of IE has been ranked as the best MBA in the world in 2014, 2015, 2016 and 2017 (Financial Times) and has many notable alumni. IE has chosen for the Innovation Management Game because of its high-end profile and smart simulation that has enough material and academic complexity to be embedded throughout a complete course for top-of-the-market professionals. Participants in the game play 6 rounds divided over 6 weeks and have the opportunity to plan a (virtual) meeting or call to discuss results and improve performance in the game.

The Warwick Business School, part of Warwick University, is one of the most prestigious business schools in the UK. Its executive MBA ranked 3rd in the UK and top-20 world-wide (Financial Times) and second in the world on distant learning (QS). The Innovation Management Game is included in its masters course on Leadership for Innovation. For that purpose I mixed the topics around a bit. Over 100 students played the games which consisted of a combination of virtual and physical meetings.

The Technical University of Munich has integrated the Innovation Management Game into a course that was especially created around the game, based on the course guide from Eindhoven University of Technology. The TU Munich has been consistently ranking amongst the top technical universities in Europe and the world. The game has been rated with a 4,9 out 5 score during the written evaluation. The game run virtually, but I flew in to guide the in-between feedback session.

I have developed a program on Open Innovation for PwC’s Academy. The program lasts 2 days and covers theory, open-ended business cases and a simulation of the Innovation Management Game. PwC’s Academy is the educational business arm of PwC and offers professional training for experts on finance and business worldwide, both internally and externally. The workshop is intended for 30-50 professionals and is highly interactive. I’ll fly in to run the workshops locally.

Already with Innovative Dutch from the beginning, the University of Eindhoven (also my alma mater) has included the game in its master program on Innovation Management, in a 5 EC course on Open Innovation. The course has been awarded as the best course of the program – and in turn the program has been awarded as the best Business Administration program in The Netherlands. The Innovation Management Game is included in the course and expanded with three physical sessions, and extra assignment and group feedback. There are over 60 students in the course.

One of the youngest universities in Europe, but nonetheless one of award-winning stand, the University of Luxembourg has included both the Innovation Management Game and Entrepreneurship Game in their international master-programs. The University is small-scaled, therefore so are the games we offer. Oftenly a combination of virtual and physical feedback sessions and rounds spread over several weeks the games are now part of their core curricula.

Kimberly-Clark Professional has included one of the games for an annual meeting in Bogotá, Colombia. I developed a customized version of the simulation to address specific questions that the firm has and were topic of the annual meeting. In an informal setting global leaders battled against each other and discussed about the impact on their business. I re-branded the game to their logos and needs.

Tilburg University is one of the co-developers of the Entrepreneurship Game. Expertise from the Tilburg Center of Entrepreneurship (TCE) is integrated in the theoretical design and the use of models, assignments and storyline in the simulation. Tilburg University is ranked as one of the top universities in Europe on Business Administration and the Entrepreneurship Game has been included in a number of different workshops, i.e. the Honours Program and student unions learning programs.

SEBRAE – Serviço Brasileiro de Apoio às Micro e Pequenas Empresas, the Brazilian organization for micro and small enterprises – is a governmental body that supports small enterprises in Brazil. They are currently representing over 16 million startups and offering them support. Part of that support is access to the simulation games, both virtually and through conference events such as the Campus Party in Sao Paulo. SEBRAE has been a strong ambassador for the games in Latin America and has provided a lot of feedback that helped to improve the games over the years.

The University of Kent has integrated the Innovation Management Game in their MBA program – The Kent MBA – as part of the course New Product Development. The number of students is relatively low so they play the game in teams of 2. The course runs for 7 weeks and the game is included in the last 6 weeks (after an introduction week in the beginning). The University of Kent is consistently ranked as a world-wide top university, especially for its internationally-focused education programs.

As part of a repeating special EU-program for international collaboration in higher education, the University of Economics in Katowice takes a leading role in organizing week-long conferences on innovation, business administration and public policy. The Innovation Management Game is included in its program and is played by over 60 students from 25 different nationalities in a professional setting locally at the university campus in Katowice.

As a member of ISPIM, Innovative Dutch has been attending and participating in a wide range of annual meetings. In some of them we also run the simulation for its attendance of PhD-students and innovation management professionals accross industry. ISPIM stands for International Society for Professionals in Innovation Management and has special interest groups on for instance Teaching in Innovation and Gamification.

Because of my own history as a lecturer on innovation management within Avans University of Applied Sciences, Avans is an early-adaptor of the Innovation Management Game – and during the first years also a co-developer and place where I piloted the game. Nowadays, Avans has integrated both the games in many different curricula such as the minor Innovation & Creativity, the minor Innovation Management, the minor Leadership for Innovation and the bachelor program of Business Administration. Avans plays the game with >400 students per year.

As part of their MBA Alumni program, the Innovation Management Game ‘updates’ the current knowledge and insights of previous MBA students of IBO Business School in The Netherlands. The simulation runs as a high-intensity half-day workshop with room for discussion and diner. Due to the extraordinary authentic location used for the sessions, we also use our own wifi-hotspot and tablets for all teams to play the game.

Fontys University of Applied Sciences has been a long-time client for both the Innovation Management Game and the Entrepreneurship Game. The Innovation Management Game is played annually in a two-week setting where over 100 students take the simulation, discuss the results around a specialized teaching case and are guided by live group-feedback sessions from me or one of our freelance innovation management experts. The Entepreneurship Game is integrated in the Minor Explore your Entrepreneurship that runs twice a year and which is also accompanied by group-feedback sessions.

The Entrepreneurship Game has been connected to the Businet network: a network that includes (pan-)European programs of entrepreneurship. It is used at conferences to teach both lecturers and students to deal with digital entrepreneurship and get to know the entrepreneurial landscape in an informal setting.

At the HAN University of Applied Sciences both my games are included. The Innovation Management Game has been deeply integrated in the minor Innovation & Entrepreneurship, where the complete second-half of the minor (15 ECTS) is built around the simulation. Over 100 students take the simulation each semester a built a portfolio with the insights gained from the simulation.

In the German University of Cairo, a private school in Egypt, over 60 students play the Innovation Management Game as part of their curriculum. The game is played once a week and guidance is virtually organized throughout the game. During the game the students take some extra assignments to gain further understanding of the topic.

For Artesis Plantijn I’ve developed a keynote speech on the future of education and gamification. The keynote is paired with a short workshop that includes elements of the Innovation Management Game. Both the keynote and workshop are joined by over 100 participants and is streamed live online.

NHTV is one of the co-creators and early-adaptors of the Entrepreneurship Game. Their expertise, especially from the field of creative entrepreneurship and gamification, is integrated in the core game design of the simulation. NHTV has integrated the Entrepreneurship Game in their international minor on Entrepreneurship: over 65 students play the game in a one-week long pressure-cooker setting with 2 hours of live/virtual helpdesk each day.

Ballast Nedam, one of the largest construction firms in The Netherlands, has developed a course for management trainees about innovation that is built around the Innovation Management Game. For this purpose I have designed a customized version of the game to fit the models, processes and terminology used within Ballast Nedam to the game. The total course spans 6 weeks with two live sessions and some virtual sessions.

For SNS I’ve created a board-room workshop about innovation management and open innovation. The workshop lasts for 3-4 hours and includes a open-ended case discussion, some theory and pressure-cooker version of the Innovation Management Game. The workshop was built for approximately 30-40 senior-level managers.

The Innovation Management Game is integrated in a course on Technology and Innovation Management in the University of Santander in Bucaramanga, Colombia. For this purpose a specialized Spanish version was designed. The class consists on around 30 students and they are playing the simulation once per week for six weeks in a row, parallel to theoretical lectures.

The Province of Noord-Brabant, home to innovative multinationals such as Philips and ASML, invited me to provide a workshop for an international delegation of business, education and government professionals during a 2-hour session on of their events. I customized the Open Innovation Game Workshop for the session and played the game with around 70 participants.

The Ministry of Economic Affairs in Baden-Württemberg invited me to provide a workshop for a delegation of regional business, education and government professionals during a 2-hour session on one of their events. Participants included university professors from different universities, companies such as Daimler AG, Porsche AG and Steinbeis GmbH and research institutes such as BWCon. I customized the Open Innovation Game Workshop for the session and played the game with around 70 participants.

Innovation Management Game - Entrepreneurship Game