Business Model Game

Ready to start up your new venture? Experience what it’s like to think like an entrepreneur and follow in the footsteps of giants who started their venture from their garage, experiences the power of incubators and accelerators and scaled up their business.

Request a look inside.

Key theories: Business Model Canvas, Value Propositions, Lean Startup approaches, Innovative Thinking Methods, Ten Types of Innovation, Creative Research Methods, Creative Leadership and many more…

Learn more? Require detailed information.

How to play?

Higher Education

Running the simulation daily or weekly as an add-on to a university course, online or blended.

As a standalone introduction course, i.e. for MBA students, online or blended.

Conferences & Events

As a 2/3-day live masterclass for professional development, fully facilitated by our experts.

As a live standalone (half-)day event, both engaging and knowledgeable.

Executive Training

As a fully customized simulation, aligned to your internal business processes.

As a fun battle with your direct colleagues to attain everlasting fame.

What our clients say:

dr. Yvonne Kirkels, professor at Fontys University of Applied Sciences

At Fontys University of Applied Sciences / Business Management SMEs in The Netherlands, we played the Innovation Management Game with fourth year students. We wanted them to get a quick impression of all the wide-ranging concepts related to innovation. We therefore chose to play the game in two weeks at the beginning of the course. The result, students acquired knowledge of innovation theory much sooner and profounder than if we would have relied on lectures alone.

Some of our clients:


Higher Education
per participant
  • 6 rounds & learning material
  • Online platform / blended learning
  • Course integration, facilitation guide
  • Assignments and certification
  • Excluding webinars/lectures
Conferences & Events
per day/event
  • Half-day to 3-day sessions
  • Live facilitated by our experts
  • Interactive game assignments
  • Simulation-based learning
  • Small groups
Executive Training
per participant
  • 6 rounds & learning material
  • Customization to business processes
  • Individual feedback by our experts
  • In-company, blended or online
  • Optional live theory lessons

Minimum order quantity is 20

About the creator:

Jan Spruijt is the creator of the Innovation Management Game and founder of Innovative Dutch. Jan is an industrial engineer and senior lecturer in innovation management at Avans University.
Jan is a frequent speaker on events, a TED-alumni, passionate blogger and a guest lecturer at many top universities.

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