The Innovation Management Game is a strategic learning tool used in more than 20 countries in the business and education sector. It is great introduction to managing the innovation processes of a company creating and developing new technology. Will you be able to grow your business to the become an innovation leader in the market?
Key theories: Idea Generation, Creativity Management, Innovation Portfolio Management, New Product Development, Marketing, Branding, Co-Creation, Open Innovation, Business Model Innovation, Innovation Management, Innovation Cultures and many more.
How to play?
Innovation Lab & Day Session
Extended Simulation
Executive Simulation
Try the Innovation Management Game
Curious how the game works? Explore a simplified version of the simulation and discover how innovation decisions shape strategic outcomes.
Explore three increasingly complex trial levels and experience the decision-making logic behind the Innovation Management Game.
Please note: the trial is not the full simulation. The full game includes team competition, facilitation, assignments, theory and extended reporting.
Pricing
Innovation Lab
2–3 hours | fully digital
- 3-round digital simulation for up to 40 participants
- Focus on taking decisions under pressure
- Fast-paced team-based format with immediate consequences
- Fixed setup, fixed price
- No customization or consulting
- Ideal as a compact, high-intensity decision session
€1,250
Early Access Rate: €995 for sessions booked 4+ weeks ahead
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Day Simulation
1 day
- 5-round competitive simulation
- High-intensity, instructor-led session
- Focus on tactical decision-making & trade-offs
- Online, on-site or blended delivery
- Includes simulation, facilitation and materials
- No customization or consulting
From €1,799
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Extended Simulation
5 days – 7 weeks
- Multi-round simulation embedded in curriculum
- Includes 3 guided sessions with an innovation expert
- Focus on strategy, portfolio management & governance
- Assignments, reflection and learning integration
- Online, on-site or blended delivery
- Limited customization possible
From €2,699
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Executive Simulation
3 hours – multi-session options
- Tailored simulation designed around a specific strategic or organisational challenge
- Exclusively for leadership teams (board, senior management, directors)
- Includes executive facilitation and in-depth debrief on organisational implications
- Optional multi-session trajectory and follow-up interventions
- Fully customised setup, including scenario design and preparation
From €4,999
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Book a demo
Pricing excludes VAT, travel and accommodation. Prices may vary depending on context, geography and delivery format.
What our clients say:
Yvonne Kirkels PhD, professor at Fontys University of Applied Sciences
At Fontys University of Applied Sciences / Business Management SMEs in The Netherlands, we played the Innovation Management Game with fourth year students. We wanted them to get a quick impression of all the wide-ranging concepts related to innovation. We therefore chose to play the game in two weeks at the beginning of the course. The result, students acquired knowledge of innovation theory much sooner and profounder than if we would have relied on lectures alone.
Some of our clients:
