Make the decisions.See what happens next.
The Innovation Management Game puts teams in charge of a virtual organisation competing through innovation.
Participants make decisions about innovation projects, resources, markets, capabilities and strategy — and experience how those decisions interact and accumulate over time.
Innovation becomesa system you can explore.
Strategy looks simple when every decision is considered in isolation. The simulation makes the interactions visible.
Teams compete across multiple rounds. Investment in one area creates opportunities — and constraints — elsewhere. Short-term results can conflict with long-term capability development. Competitors respond. Markets change.
Participants do not simply discuss innovation management. They experience the consequences of managing it.
Decide
Allocate resources, build your portfolio and choose where to compete.
Compete
Your decisions interact with the market and the choices of other teams.
Interpret
Analyse results, trade-offs, capability development and unintended effects.
Adapt
Refine your strategy and make the next round of decisions differently.
Play.Reflect.Play differently.
Simulation rounds are combined with discussion, reflection and facilitated interpretation. Participants connect what happens in the game to innovation theory and to their own organisational context.
The simulation creates the experience.
The debrief turns it into learning.
Serious theory.No theory dump.
The simulation integrates a broad range of innovation management concepts without forcing participants through them one by one.
One simulation.Different levels of depth.
Choose your format, group size and facilitation. See your estimated investment below.
Innovation Lab
A fast, fixed-format simulation designed to expose strategic trade-offs under pressure.
- Up to 40 participants
- 3 competitive rounds
- One facilitated session
- Fixed setup
- No customisation required
Day Simulation
A high-intensity competitive simulation for groups that want the complete game experience in one day.
- 5-round competitive simulation
- One full day of facilitation
- Tactical decision-making
- Online or on-site
- Game access and materials included
Extended Simulation
Embed the simulation into a course or development programme and use multiple rounds to explore long-term strategic dynamics.
- Multi-round simulation
- Introduction and closing session
- Optional additional feedback sessions
- Portfolio management & governance
- Assignments and reflection
- Limited customisation possible
Executive Simulation
A tailored intervention that uses simulation to stress-test one specific strategic or organisational innovation capability.
- 5–20 senior leaders
- Custom scenario
- Executive facilitation
- In-depth organisational debrief
- Optional follow-up trajectory
All prices exclude VAT, travel and accommodation. *Per-participant figures are rounded down to whole euros; the group total is the price reference.
Your group.Your investment.
Adjust the participants and facilitation to explore your options. Game access and materials are included.
Innovation Lab
€1,089 total excl. VAT
- Game access & materials · 20 participants
- €690
- Facilitation
- €399
1 online session
Include your selection in your enquiry. Travel, accommodation and any customisation are quoted separately. Your final price is confirmed in a written proposal.
*Per-participant estimates are rounded down. Please use the group total for budgeting.
Try the decision logicfor yourself.
The online trial provides a simplified introduction to the Innovation Management Game. Three levels gradually add more choices and complexity.
It is deliberately not the full experience: the complete simulation adds team competition, market interaction, facilitation, theory and extended reporting.
Explore the trial →
Explore the simulation.Download the brochure.
For current pricing, use the calculator above. Brochure pricing may differ.
Students developed their understanding of innovation theory much earlier and more deeply than they would have through lectures alone.
Used in universities, business schools and organisations internationally.
Stop explaining it.Let people experience it.
Tell us who the participants are and what you want them to learn. We will help you choose the right simulation format.