The Innovation Management Game is a strategic learning tool used in more than 20 countries in the business and education sector. It is great introduction to managing the innovation processes of a company creating and developing new technology. Will you be able to grow your business to the become an innovation leader in the market?

Key theories: Idea Generation, Creativity Management, Innovation Portfolio Management, New Product Development, Marketing, Branding, Co-Creation, Open Innovation, Business Model Innovation, Innovation Management, Innovation Cultures and many more.

How to play?

Day Session

Short, high-impact sessions focused on decision-making under pressure. Run as a standalone workshop or intensive training day. Teams compete across multiple rounds in a fast-paced format. Focus on tactical trade-offs and immediate feedback. Suitable for universities, companies and mixed groups.

Extended Simulation

A multi-session learning experience embedded in programmes or courses. Integrated in curricula or leadership development tracks. Participants build and refine strategy over multiple rounds. Combines simulation, reflection and guided sessions. Focus on portfolio management, governance and long-term impact.

Executive Simulation

Executive Simulation. A strategic intervention for leadership teams. High-intensity session focused on one key capability. Designed for senior leaders and decision-makers. Immediate insight into structural strengths and weaknesses. Optional debrief and follow-up to translate insights into action.

Pricing

Day Simulation

1 day

  • 5-round competitive simulation
  • High-intensity, instructor-led session
  • Focus on tactical decision-making & trade-offs
  • Online, on-site or blended delivery
  • Includes simulation, facilitation and materials
  • No customization or consulting

From €1,799

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Extended Simulation

5 days – 7 weeks

  • Multi-round simulation embedded in curriculum
  • Includes 3 guided sessions with an innovation expert
  • Focus on strategy, portfolio management & governance
  • Assignments, reflection and learning integration
  • Online, on-site or blended delivery
  • Limited customization possible

From €2,699

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Executive Simulation

3 hours – multi-session options

  • High-intensity decision lab for leadership teams
  • Focus on one strategic innovation capability
  • Immediate feedback on structural consequences
  • Optional executive debrief and follow-up sessions
  • Tailored to organisational context

From €4,999

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Contact us to explore possibilities ➤

What our clients say:

Yvonne Kirkels PhD, professor at Fontys University of Applied Sciences

At Fontys University of Applied Sciences / Business Management SMEs in The Netherlands, we played the Innovation Management Game with fourth year students. We wanted them to get a quick impression of all the wide-ranging concepts related to innovation. We therefore chose to play the game in two weeks at the beginning of the course. The result, students acquired knowledge of innovation theory much sooner and profounder than if we would have relied on lectures alone.

Some of our clients: