In the latest issue of IPSIM, an interesting article article about Open Innovation 2.0 has been published. What is Open Innovation 2.0, according to the author?
“A key distinguishing attribute of Open Innovation 2.0 is focus on adoption. Michael Schrage of MIT has written “Innovation is not innovators innovating, it is customers adopting”. While much of the focus of past innovation studies and research is on innovation creation, very often the hardest part is the adoption of innovations. While there are many accepted definitions of innovation I use the following definition to provide a common reference point:
Innovation is the creation and adoption of something new which creates value for the organization that adopts it.”
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