This great article from 2011 by Gerry Katz provides us with an overview of the different models that have been developed around innovation processes and New Product Development. In short:
— 1980: New Product and Development Service Process (Hauser)
– 1986: Stage Gate (Cooper)
– 1992: Innovation Funnel (Wheelwright & Clark)
– 1992: New Product Development Funnel (McGrath)
– 2005: Innovation Funnel (MIT)
— 1980: New Product and Development Service Process (Hauser)
– 1986: Stage Gate (Cooper)
– 1992: Innovation Funnel (Wheelwright & Clark)
– 1992: New Product Development Funnel (McGrath)
– 2005: Innovation Funnel (MIT)
And he proposes a new design in the end. The article, however, misses the evolution of Open Innovation.
Read full article: Where does ‘The Innovation Funnel’ come from? A short history.
Where does ‘The Innovation Funnel’ come from? A short history.
Sadly the link “Read dull article: ….” is broken! Anyone know where I can find this article? It sounds interesting.
You can find the article here: https://ams-insights.com/wp-content/uploads/2016/06/Rethinking-the-Product-Development-Funnel.pdf