Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. Also, you will find an Expert Review of your proposition based on 6 different specifications. These product specifications are a direct results of your VP-decisions. Also, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Team Strategies

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1. Our strategy is to bind our customers to our company and our product. We want to develop a good connection with them, due through putting a lot points at channels and relationships. We as a company are also trying to grow with our activities and resources. We want to draw a lot of attention too our company, so we get well known and that we are going to become the company for activists. 2. We as a team believe in our comman strategy and make the decisissions as a group. Every team member agrees with the current strategy. 3. Our marketing strategy is go on social media on reach as much as possible activists. We trying to keep up with the trends that are important to activists.(evironoment/sustainability/human rights). We are amaing for a least a score of 60 at the sales pipeline. 4. We are going to spend a lot of our profits into future developments and investing into communities. We will also spend a lot of profits into making our company as sustainable as possible. 5. At the moment we don’t have much advantages, but we have one important one. Our customers excist of activits and they are a really strong community they are willing to pay a higher price for a product as long as it is a investment into the future.

What is your strategy for the last two rounds? For the last two rounds our strategy is to improve everything we already did, we got some good scores on the 6 different specifications but now we are going to make those scores even better. By researching Jorge again and re-evaluating what we did in the last rounds and where we can improve upon. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? Our team is actually really consistent, we all discuss what we think is the best idea and most of the time all of our ideas are in line with each other so we can make the decision fast and easy. We like to test quickly and get feedback to improve, just like the lean startup method. Describe your marketing strategy. What is your prognosis for sales? We expect to sell 500 premium subscriptions in the first 6 months by using influencer marketing in the sing & songwriter niche. This will be mainly on social media platforms like; Instagram, Facebook, TikTok & Youtube. One premium subscription will cost the user €10 per month, so €60 for 6 months and 500*€60= €30.000 from premium subscriptions. Next to that we will also sell adverts to already big but also upcoming music artists, so they can advertise on our platform, this will bring in roughly €100.000 in the first 6 months. So in total our revenue for the first 6 months will be €130.000 What growth strategy would you like to use? How are you going to scale up? By using influencer marketing and giving new music artists the best application and customer service, we believe we can make this application really big! From this we expect to get good Word-of-Mouth marketing to grow even more. We will be scaling this up by expanding the premium subscription with even more cool features and also collaborate with big music artists to get to a new and even bigger audience. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? Our unfair advantage is that we have a really big and close community where everyone can communicate with each other but also chat with the founders of the application to make the app even better. Users can vote for the best improvement and each month we will pick the improvements with the most votes to implement.

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What is your strategy for the last two rounds? We have improoved on Affortability, Research and skills because we haven’t been so good in these areas. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? No, we all agree because it is obvious what strategies we have to approach and where we have still to improve. Describe your marketing strategy. What is your prognosis for sales? Our product fits perfect with our customer together because we adapt our product to them. What growth strategy would you like to use? How are you going to scale up? We want to advertise online and offline to build a community around the product and we want to create a story with sponsorships and newsletters. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? Currently we have 100% marketfit just with one other team so it’s easier for us, as well we have pretty good sales pipeline.

What is your strategy for the last two rounds? We still need the 100% PMF. So our main focus is achieving this goal whilst also investing credits in the remaining blocks. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? In general we all seem to think quite similar. There are no major differences in terms of the approach. Describe your marketing strategy. What is your prognosis for sales? We want to reach a large amount of people. That is why we use different marketing strategies. This round will be the dealbreaker for us. We still believe we can catch up with the other groups. We expect to sell a lot of products. What growth strategy would you like to use? How are you going to scale up? Doing business with partners who can invest and help our company grow. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? We are the underdogs. We have everything to gain and nothing to lose.

What is your strategy for the last two rounds? Our strategy is to invest more into customer relationships and channels. We are going to invest the right amount in marketing & sales. We will focus more on direct marketing than online marketing because our target group is not really familiar with technology. Besides that, we will invest more in the relationships, partners and resources because these are our strong assets. Is your strategy internally consistent? In other words: are there team members who believe a different approach might also work? In general we are internally consistent with our strategy. Although, after a few rounds we decided to change our product idea a bit so we could focus more on our specific target group. Describe your marketing strategy. What is your prognosis for sales? We are focusing in spreading press in the hope that conventional media will pick it up. It helps our business get its story in front of the people who are most likely to write about it. Besides that, we are focusing on affiliate marketing and sponsorships. With affiliate marketing, we can basically “sell” our service via other websites. Sponsorships are also important for us, because our company is all about connections. We have to look for interesting people who want to sponsor our service. What growth strategy would you like to use? How are you going to scale up? We want to start with offering a small range of destinations, and if our target group/community responds well, we can offer a wider range of destinations. What are your current unfair advantages compared to the other teams? Why do you believe they are unfair advantages? Our current unfair advantages compared to the other teams is that as a travel agency we really focus on the inner growth of our customers. We truly care about our customers. Our competitors do not focus as much on this aspect as we do. They care more about the design and affordability of the products, while we are focusing on researching our customers. What are their needs and wishes? and how can we adapt on these?

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse