Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Customer Jobs:John wants a product that help him builds more muscles, that makes him feels independent and bring him to the next level. 

Pains: Gains: John doesn’t like when people think the watch is cheap or the watch isn’t best watch in the market.

VP Cards:The life of John would be much better because everyone will see he can afford a watch. When the company will bring a new watch on the market John will buy it as firstone.

1. Superiority

2. Status

3. Personality

4. Mastery

5. Experiences

6. Engaging Technology

7. Engaging Functionality

8. Functionality

9. Personalized Service

10. Conservation

Team Strategy:

Our company name is CREVAL, it stands for creative value. We try to create value where other companies have failed to see the existing value by extensive research. We are there for the early adapters who are willing to experience gene changing technology by a wearable watch. We focus especially on the early adapters in the higher segment, whom are focused on a modern lifestyle. The value we are offering them is to differentiate themselves cosmetically from each other. It’s going further than fashion. Our second customer segment is focused on people with genetic structure issues, like skin diseases and cancer. We offer them a way to treat themselves independently. Our company goals are staying innovative with new technologies for our customers. Its not only a fashionable product, but also helps people to live in a healthy way. Our team is composed of a award winning culture. Our values are honesty, respect, innovation, inclusion, communication, equality and authenticity. These values are important for us, because they will help us to reach our goals and create a better working atmosphere.

Customer Jobs: We’ve called our persona Alicia. She’s not fully convinced in Gene-technology based wearable. She’s not looking for the cheap/easy solution. Alicia is trying to always be one step ahead and showing others how to do things the right way. 

Alicia loves to share with like minded people about the right way to go and she also loves to hear and see how the people try to have a positive influence. 

Pains: Gains: Alicia doesn’t like unfair business because it puts other people down.

VP Cards: not uncovered yet.

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7. Simplify Experiences

8. Status

9. Ease of Use

10. Try before you Buy

Team Strategy:

Explain in more detail what your company is standing for. Mukundi’s vision is as followed: Mukundi will make the world more visible. Mukundi will achieve this vision by developing products that are well-designed, innovative and functional. Mukundi has recently developed wearable tech-glasses and is ready to revolutionize the world as we know it. What target groups (customer segments) are you aiming for and why? Mukundi’s first launch of the tech-glasses had an unfortunate outcome. The team behind Mukundi met on Monday the 17th and discussed the possibilities for their future endeavours. To create a product that has a perfect customer-fit, Mukundi will try and find their possible target-group based on their own assumption (20% of the points) and research (80% of the points). This assumption will of course be tested. Mukundi has narrowed down their target-group to 2 possible potential segments, namely: – Source We think the customer segment source fits the most, because: Alicia loves to share with like-minded people. And she loves to hear and see how people try to have a positive influence. This is in line with the customer segment source, because this segment is well knowing and looking for advice and opinions of others. All knowing, expertise, looked for advice and opinions. – Emperor We think the customer segment emperor fits, because: Alicia is always trying to be one step ahead and likes to show others how to do thing the right way. She is not looking for a cheap/ easy solution. This fits with the profile emperor, because they want to stand above the crowd. They are dominant and show leadership. What value do you want to bring to them? The value that we want to provide to our target group is as followed: 1. Superiority; 2. User communities; 3. Mastery; 4. Engaging technology; 5. Engaging functionality; 6. Communities; 7. Status; 8. Functionality; 9. Ease of use (discovered); 10. Try before you buy (discovered). We believe that, based on our assumption and the description of Alicia, that she is interested in these values for her wearable. What are important future milestones for your company? Mukundi’s upmost important milestone is creating a product that fits the needs of the customer as perfect as possible. Mukundi will try and achieve this by applying the lean start-up method. Cycling a prototype with the customer, getting feedback, applying changes and repeating the cycle is strategy that Mukundi will apply to find this perfect fit. What are your core team values and why are these important for your company? Our core team values are: -Open-mindedness: is a key-part in our team. Everyone in our team is included with their ideas and suggestions, because we think that listening and combining ideas could improve our product. -Efficiency: it is important to be as efficient as possible. Not only for ourselves, but also for the environment. We as a company always try to avoid wasting materials, energy, money and time. -Innovation: for us, innovation is the creation of something new. We want to make products that has never been made before and is recognized as the product of some unique insight. -Honesty: In our company it is important to communicate, trade, negotiate in a fair way. Transparency is an important keyword in our company.

Customer Jobs: We’ve called our persona Jim. Jim may be interested in a wearable that is based on gene-technology. Jim has been an experimental personal all his life. For example. Jim was the first person to buy a drone in his neighborhood, but sadly crashed it after a week. When his neighbors asked, he said he did not like the look of it anyway and therefore it did not matter to him.

Pains: Gains: His neighbors were a bit astounded by Jim’s lack of care in regards to the drone but as Jim always says: ”It’s not about reaching the top of the mountain but the way towards it.”. After one these fun days of experimenting, Jim likes to relax in his Fritz Hansen chair, smoke an eco-friendly cigar and listen to the newest hits of Ariana Grande, which just came out that day.

VP Cards: Jim made a lot of friends while being as reckless as he his. Not that Jim cares, because Jim knows that he will have friends in the end. The people that do not like Jim is the bank. Jim has debts that are only increasing instead of decreasing and the bank is considering to freeze Jim’s assets. Jim made a fortune in the dotcom bubble but is also burning money as if it grows on trees.

1. not uncovered yet

2. Engaging functionality

3. Experiences

4. Superiority

5. Personalized service

6. Styling

7. Customization

8. Functionality

9. Automate experiences

10. Status

Team Strategy:

The hidden gem stands for helping people get more confidence in the society, let makes feel people independent and brings people to the next level. We have noticed that nowadays millennials are insecure because they aren’t happy with their body shape. Nowadays social media has negative impact on their self-confidence. Instagram is the main factor of this problem. In a period of three years of time, millennials Instagram usage has increased by 24% and it will continue to increase. Our product will helps the millennials to get closer to their dream body. The value that ‘The hidden Gem’ will bring the millennials is a watch that makes them much more confident, helps them to live their live in a fit way and bring them to the next level of confidence. Every customer ‘The hidden gem’ will reach feels like a milestone for us. As a start-up we also would like to found a partnership with potential investors. The Hidden Gem’s core values are diversity, creativity, loyalty and commitment. Diversity encourages the team performances because different people bring different values. Loyalty, creativity and commitment are required to establish a product like this.

Customer Jobs:We have called our persona Paul. Paul is a very adventurous type when it comes to his lifestyle. He is highly interested in a wearable that is based on gene technology. Paul isn’t afraid to try new things. He’s always looking for the latest trends and products when it comes to technology and innovation.
He doesn’t care about the product as much as the experience that the products give. Paul pursues the products that spark his interests most. After creating his own experience he will be able to influence others in their decision making.

Pains: Paul likes to live new experiences. He also likes to learn new stuff. He wants an wearable that can facilitate him with new things. He is willing to learn about the intricacies about an new wearable. He would be happy if he could go outside for have a walk.

Gains: Paul is currently a very experienced buyer. He loves new features and is very interested in new things. But Paul is afraid that the new things he buys have few to zero new features. The new things needs to give him a new adventure. Paul is afraid that the new things he buys don’t give him the new adventure as before, when he was young.

VP Cards: not uncovered yet.

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4. Experience

5. Environmental Sensitivity

6. Mastery

7. Superiority

8. Simplicity

9. Styling

10. Status

Team Strategy:

Our company stands for the customer. We want to make the customer happy by creating a product that fits all his/hers needs. We rely on simplicity and customer experience. Our customers are interested in the latest trend and we want to provide them that. In case of our target group, we want to target a younger group of people who don’t care a lot about luxury and status. They’re just interested in products that suits the latest trends without the product being too complicated too use. We want our product to stand for 3 things: simplicity, quality and personalization. With our milestones, we want to become the first (successful) company that provides customers with personalized watches. We want to build relationships with our customers so we will get more insights on how we can improve and to expand the target further. We strive for sustainable products and want to create a product that perfectly fits the customers needs. Our core team values are transparency, do the right thing and customer service. These are important to us because they will to reach our future goals, our milestones and because it fits the product perfectly.

Customer Jobs:

We’ve called our persona Pablo. Pablo is a very motivated and humble student. Pablo is interested in building relationships when buying a product, it is difficult for him to find a product to trust in. He’s doesn’t necessarily want something thats very luxury and expensive but just wants something that is easy to use. He likes to say where it stands on and when he’s not happy about something he’ll tell you. He is a guy who can buy something that’s really expensive but it doesn’t need to be maxed out with all kind of extra options, but only the necessary options.

Pains: Gains:he cannot find any suitable products for demands? they are always too expensive or they do too many unnecassary things which he does not like.

VP Cards: not uncovered yet.

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6. Functionality

7. Simplicity

8. Conservation

9. Simplify experience

10. Congierge

Team Strategy:

Explain in more detail what your company is standing for. In it’s core our company’s mission is to make the life of students easier. Student have a lack of time,money and flexebilety and our company want to make their life a little bit easier What target groups (customer segments) are you aiming for and why? We are aiming for students because they are the central focus of our company and companies who need workers (for a short period of time). Therefore we are bringing two groups together and solve both problems. What value do you want to bring to them? We are bringing the students money and experience The companies we bring (cheap) labour. What are important future milestones for your company? Recruiting both students and companies for the service. Building out a sustainable base Becoming a self sustaining business What are your core team values and why are these important for your company? We believe in a simple future – A future for everyone

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse