Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.

Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.




Below you’ll find the strategies of the participating companies.


1. Our company stands for improving the world with a wearable that takes care of its owner, by measuring body activity in the broadest sense of the word. This means that we will not stop at measuring heart beat and blood preasure, but also give excess to other important mental and physical functions of the human body and brain. 2. We are aiming for people between 25 and 40 that want to stay in control of their own health. 3. We want to create value with a wearable that really gets to know its user. 4. Increasing the target group (by ease the wearable) and extend the number of options on our wearables. 5. Our core values are simplicity, personal health, personalisation, innovation and experience.

– Explain in more detail what your company stands for: Our company stands for communication and bonding. We care about personal connections in between user and company and in between users. Besides this we also praise knowledge and eduction and we support sharing each others’ knowledge. – What target group and why? Our target group is middle aged people that prefer personal experiences over digital experiences. Besides that, these people need to enjoy travelling and seeing new places. This is our target group because in the last 2 years personal contact has gone down a lot and our hypothesis is that people in this category like travelling with company. – What value do we bring to the customer? We bring social interactions, new personal contacts and financial benefits during the trip. These financial benefits include restaurants coupons, museum discounts, sports games vouchers, etc… – What are important future milestones? Our future milestones are: o Expanding to all European countries. o Expanding worldwide. o Creating a social network around Europe/The World. – What are your core values? o Safety. o Respect. o Community. o Friendship. o Mental/physical Health

Our goal is that everyone is able to wake up in a nice way in order to start the day in a good and productive way. We are targeting students and working people. We want to make sure they start the day in a good way, and change the way they view their alarm clock. Important milestones will be the first finished product, implementation of the product in the market, and first returning customers. Important values of our team are diversity, improving productivity. These are important for our company because we have practical information about the problem of getting up in the morning from different views on this problem.

Our company stands for creating a healthier lifestyle for people in an easier way. We aim for sports-enthousiasts of all ages, but almost most importantly for people who liked to lose weight. We believe that everyone can and should have access to an easier way to generate a healthy diet and training schedule. The values we want to bring to the users is to solve the problem of not knowing what to eat day-to-day by working together with high quality nutritionists. We also think privacy is of a high value and that is why we offer protection on the data the users are putting in the app. Users can adjust their data anytime they want. To give the users a wide range of choices, we want to include several options for diet and training schedules, so the user doesn’t have the feeling they are bound to only one option. Another feature is that users can see how many calories they will lose with each diet and training they do. Users also can give a review on each plan they choose in order to help us improving the app and trustworthyness of the data they get to see. Our dream is to become the number one health and fitness app in Europe. We would also like to work together with large sports brands like Nike, Adidas, Puma, as well as well known fitness influencers. We want to create inclusivity both for our users and for our team, because we believe it’s important to be part of a community that motivates eachother and keeps growing together. Also, we want people to become the best versions of themselves they can possibly be.

Explain in more detail what your company is standing for. –> Our company stands for the importance of treating yourself and spending quality time with yourself or someone special. Each light that is lit, stands for a unique experience. What target groups (customer segments) are you aiming for and why? –> People who wants to have customizable products. Enjoy using their senses. –> Age: 35+; For people that appreciate private experiences and want to end their day after a 9 to 5 working day. Because we believe that with Cändlelight our customers can experience an atmosphere that makes them feel . Depending on your mood you can light the candle in different occasions. What value do you want to bring to them? –> Unique and private experience, unforgetable moment, run away from the daily routine and combine the candle with your favourite activity. What are important future milestones for your company? –> Being the number 1 brand in the candle sector. Share the light with people. What are your core team values and why are these important for your company? –> Persue common goals, teamwork, respectful behaviour, passionate, honesty and always think outside the box. contact with them and interact.

Explain in more detail what your company is standing for? Simplify life and embrace the future by using a chip to pay and identify yourself wherever you want whenever you want. – What target groups (customer segments) are you aiming for and why? Urban professionals from ages : 20-60, because they are more willing to explore new tech that helps them with daily activities. – What value do you want to bring to them? Convenience – What are important future milestones for your company? – To the first human chips, 1 million chips implanted and global usage. – What are your core team values and why are these important for your company? – Honesty, loyalty and transparency. Because our product is so new, we want to give them all the information that is available and leave no grey areas.

Round 1: Company: Entrepreneurial community Idea: A website that brings entrepreneurs together. To give hints and tips to this community. Our assumptions were that he is an entrepreneur and a community men so we thought he liked socializing and helpen each other out. Our strategy was to invest in community based option and also rational solutions. Our slogan is ”Together we start by ourself”. Round 2: Our company’s want to bring people together who aspire to be entrepreneurs, help each other with business ideas and come up with out of the box solutions. Our target group are people who strives to be entrepreneurs and whom are already entrepreneurs. A value we want to bring is community, that shares knowledge with each other. Our future milestones are an established community were people have high. quality interactions and help each other to put ideas into action. Our team values is quality above quantity and together we achieve more.


Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.

Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.

Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.