Our companies Name is Siesta and we want to provide our customers with an app where you can rent and share parking spaces in big cities. The slogan we use is: Always a parking spot available. Our Persona is a Samaritan so it should be a product or a service where everybody benefits from and is easy to use. The app is easy to use for young and old and it helps people all over the world to find a proper parking slot. In order to get as much information about our persona we decided to use the classic approach. We try to get a high research score to get the information we need in order to improve our PM-Fit.

This team did not submit a strategy. As a result, every other team in the competition that did submit a sufficient strategy will receive a bonus of 10 heartbeats (awarded as of next round as part of the KPI ‘reputation’).

PlasticFree Real problems, real conversations. On other social media platform there is a lot of fake news. PlasticFree is a platform for people that are ready to have an adult conversation about the real problems in the world. PlasticFree is currently designing a networking platform that helps people that try to make the world a better place to meet brands and people that share the same beliefs. The platform is made and co-created with people that belief in making the world a better place. By using the feedback given by the focus group and customers interviews the platform will be adjusted to the needs of the users. When the platform is up and running the it will be adjusted to the feedback of the customers. The platform is made of the assumptions that the customer beliefs that the product needs to be adjusted to their needs and feedback. Also, the assumption is that the customers care about the climate change and everything around this . The research method be an experiment. This experiment will help to look at the value of the platform by focussing on a focus group, customer interviews and also reviews of this focus group. This helps to give a clear picture of what the customers needs are.

NOTE: This team did not submit a strategy that meets the quality standard of the game. As a result, every other team in the competition that did submit a sufficient strategy will receive a bonus of 10 heartbeats (awarded as of next round as part of the KPI ‘reputation’).

1. Blue aqua, Here, There, Everywhere! 2. A wearable providing real solutions for an actual problem. The product has flexible features and is highly effective. 3. That the customer is looking for an hightech product for outdoor. 4. The strategy that has been used is the lean startup strategy.