For the last 2 rounds we are going to focus our company on knowledge and skills because the company could use some improvements on these 2 subjects when looking at the diagrams and the results they view. We are also going to focus on the system of the app. We want errors easy to be fixed and the app should not be offline for longer than 15 minutes. That is why we are looking at a breakdown service that is available 24/7. Looking at this strategy al of our members agree to this and we all have the same vision on the company and also the app. In other words, we had no discussion on the approach. Looking at marketing we are going to do this via social media. The app is available and usable for everyone so we want our social media campaign to reach everyone. Though we have to make sure our campaign only focusses on people who have a car. In the campaign we want to display a situation that people recognize so we have their attention. Then we want to explain them further that our app provides parking spots and that you can also put your own parking spot up for rent and make money with it if you wish so. It will also contain a message which says that with the app people are helping eachother. By doing this social media campaign we want to scale up our users. In a timespan of one year we want to have 1.500.000 active users around the globe for the app. When we will reach this goal, our next step to grow will be advertising on billboards in big and busy cities because this is the place our app will be mostly used and is the most usefull. On the billboard it will for example say: “Need a parkingspot close by? Use Siesta!” or “Want to make money with your personal parkingspot? Use Siesta! Our unfair advantage when looking at other teams is that we are way more affordable than them. This is because we offer a service which is in the base free, because the app is downloadable for free, and users charge eachother money for renting a parkingspot. The only thing we ask is a small fee on every parkingspot that will be rented via our app. The other teams all have products which have a price on it so it is very logical that our pricing is an advantage.
Our strategy for the last two rounds is to be more careful whit the credits which means we will spread them out more. Now we are more carefully whit full credits on one property. Some team members are more naive and are abel to take more risk but more group members wants to be more careful whit the credits. Our marketing strategy is to reach the right people in other words the students. To reach them we need to be where they are and reach out to them. For our company a growth strategy would be to appear more on social media where a lot of young people and students hang out. Our analyzing skills separates us from other teams because our hole tema are interested in analyzing.
To improve what we have done in the other rounds. Our strategy is internally consistent, we are on the same boat. Our marketing strategy is to reach the maximum people in the world that cares about the problem. We would like to use the social media to give us the maximum voice. Our current unfair advantage is the product-market fit.
Our strategy was based on copying the previous decisions and to credits on the new parts of our company, the core purpose was to maintain and improve our KPI’s score. Our major goals, relying on our information gathered, was to improve the affordability of our product as it was our worst performing aspect. The strategy the last two rounds consisted on creating a product with the aspects that fit best on our target costumer and at the same time gather all the information we can about our costumer persona, was mostly approved by the team members without major discrepancies. Our marketing strategy will try to impact our potential costumers through the most effective channel and evaluating the performance of them, try to find the ideal channel of advertising. We want to rely on customer-tailored made marketing, by targeting them according to their behavior helped with SEO, and reaching them with advertising such as newsletters+blog or affiliate marketing on third party sites. Our profits strategy will rely heavily on Cost leadership and Pay per Use features, as we want an affordable product with unlockable features that the costumer can unlock when convinient to them, the idea is to grow a substantial market share on our costumer segment, and adapting with further development to our costumer needs. An unfair advantage we have is our team itself, as we rely on our talent and creative thinking to take the best approach to every decision we make, our target costumer can also bring us unfair advantages as its different from the other teams and our knowledge of the persona is substantially advanced.