The history of innovation theory is as rich as innovation itself. Greek philosophers like Plato and Aristotle already used the term καινοτομία coming from καινός (new) and τομ (radical craftsmanship): crafting in a radically new way. In modern theory, it
Where does ‘The Innovation Funnel’ come from? A short history.
This great article from 2011 by Gerry Katz provides us with an overview of the different models that have been developed around innovation processes and New Product Development. In short: — 1980: New Product and Development Service Process (Hauser) –