Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Customer Jobs:

We’ve called our persona Mike. He may be interested in a wearable that is based on gene technology. He’s honest and fortright and therefore is looking for something simple, real and “no-nonsense”. He is friendly and informal.
His primary requirements would be that the product remains simple, functional and intuitive, meaning that he wants the product to omit superfluous details to reduce complexity but that still has many useful and working features. He wants a tool that helps him to achieve specific goals in a very complete manner while keeping everything simple and without burdens. That could be achieved through algorithms with his personal information but he wants the data to be protected. The wearable should endure through time thus the battery and a guarantee should be available.

Pains: not uncovered yet.

Gains: not uncovered yet.

VP Cards:

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10. Personalized Services

Team Strategy:

Our company name is Ashbury Corp. Our research strategy comes from the idea that our customer has a need that he isn`t aware of yet. More precisely, it`s about a nano-chip incorporated in the customer skin to constantly check the functionality of all the vital organs (heart beats, blood pressure, sugar balance, internal bleedings or any other issues). In case of life danger situations, this chip will send signals through the satellite to our company. Then we would send emergency assistance (based on the situation). Our product isn`t a competitive idea, as it`s completely innovative. That is why it is important in the beginning to concentrate on both: customer segments and value proposition. We allocated 60% of our credits to the customer research and 40% to value proposition, as there is a big need for research, testing (3D simulation, virtual reality game), prototyping and manipulating some features that don`t seem to work well in practice. We created this product based on adventures, risk lovers, technology enthusiast customers who are always there for new experiences and share their feedback in order to adapt our product.

Customer Jobs:

Mangu is looking for a bracelet with features enabled with cutting edge technology. This is something that is not yet in the market.

She is a tech freak and wants a wearable that can keep her on track while she does crazy adventures and parties outside her daily routine. She is easily bored.

Pains:

She gets tired of her current wearable because lots of peers have the same product. She wants to try some new features every month, and wants to be one of the first customers who get these updates. While she enjoys the wearable, she just found the battery life is not up to expect, actually the frequent use drains the battery too fast. It would be nicer if the design is more fashionable and personal.

Gains: not uncovered yet.

VP Cards:

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6. Styling

7. Customization

8. Try before you buy

9. Personalized service

10. Environmental sensitivity

Team Strategy:

GROUP 2 Axelle Mimran Bolaji Shutti Eriselda Lako Raha Razavi Beena Adhikari Reza Arjomand.

What is your company’s name and marketing tagline? Extra-Sight is selected by the team as our product name. The reason behind our selection is consideration of simplicity, while making sure the name is related to what the product has to offer. By that, we assume the customer gets the feeling the products is more than just an eye wearable, but one that offers additional features. The tagline, then, is chosen as “ Super-hero, Super-frame”. This is what we hope to communicate through this tagline: the product gives the customer |super abilities” with the “super features” it will offer. What is your product idea in detail? Extra-Sight is specifically designed for those who expect a bit extra from their glasses. Extra-Sight is not just about observation, but it adds a feature of live translation to your daily conversation. The product is easy to use. All you have to do is to wear the glass, and instantly the glass starts translating surrounding conversations into a main language selected. On top this, Extra-Sight offers an extra feature for those selecting the product for optical purposes. This feature allows the customer to be able to constantly change colour of the lens, transforming optical glasses into sunglasses. In other words, with one wearable, the customer now has both optical glasses and sunglasses, while also they get live translation on their daily activities. Is it not awesome ? This product will offer a completely new experience for the customer. We believe, this leads to a reasonable level of customer satisfaction. Extra futures: Waterproof, Elasticity Fashionable What assumptions about the customer (profile) did you make in order to create the product idea? generally, it is out assumption that glass-wearing customers could use an improvement on the eye wear which adds more useful features to their daily lives. In our opinion, the customer can use extra feature such as live translation, google map directions, use of several devices with one, etc. In other words, the customer , in order to wear glasses and make phone calls, at this point of time, has to keep his glasses on while putting on a bluetooth gadget as well. Or, for translating conversation, they need to ouse their phone with a separate app. Why not comping all this into one main product ? Pains: Use of several devices at the same time Fashionability Carrying several glasses at once Old basic designs, old basic technologies What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? Generally, because of the nature off the product, the team decided to use a combination of both classic approach, as well as a lean start up approach. Since the product is a completely new technology, there is a high risk of the market actually accepting it ( or needing it at all) while is is presented to the market. For this, the team needs to conduct enough research proving the product and its features are needed for our intended market segment. At the same time, technology is an industry where things move extremely fast. In other words, a product is out of date before it even goes to the market. Because of this, we decided a lean start up approach is ideal. By this, we present the product to the market and adjust it further to customer needs as we go along.

Customer Jobs: 

We have called our persona Romero. Romero may be interested in a wearable that is based on gene-technology. What he is really looking for is a product which improves his security in all kind of situations, anytime and anywhere. Romero wants something wearable that’s invisible for others and something that’s impossible to forget. Money is not an issue for him as long as the product increases his aplomb.

Pains: not uncovered yet.

Gains: not uncovered yet.

VP Cards:

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8. Environmental sensitivity

9. Engaging functionality

10. Personality

Team Strategy:

International Safety Cooperative ArmorTux ‘ Be safe and stylish’ This product is designed with latest innovative technologies and meets all safety requirements with a spur of elegance. This costume is created for people with a strong character who want to be elegant, yet feel protected. Our strategy is focused on customers who lead an active lifestyle with a high risk of danger such as politicians, bodyguards, military forces e.t.c., with the provision of a personalized service that meets high standards. ArmorTux is an innovative idea of making bulletproof Tuxedos as a less cumbersome safety measure.

Customer Jobs: 

Our customers name is Ben. Ben is a confident successful man interested in a smart wearable that portrays power. He is looking for a suit that is not only eye catching but is also bullet proof. Being of a high status Ben has made so many enemies and always has to watch his back.

Pains: not uncovered yet.

Gains: not uncovered yet.

VP Cards:

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8. Functionality

9. Congierge

10. Loyalty Programs

Team Strategy:

Co. Name : GT Marketing tagline : Wear the Future Prod Idea : High Tech bracelet with suave looks , comfortable fitting, new-age and unique functionality like connectivity with your loved ones for safety purposes. The product is a great wearable for professional and personal social gatherings. We aspire to have personalized customer support and regular feature upgrades specific to the customers’ lifestyles. Customer Profile : We have 3 target groups : Young people (16 yrs to 35 yrs), Middle Aged (36 yrs to 45 yrs) and Seniors (above 46yrs) too. Our clients are tech-lovers, sensitive to aesthetics, have vibrant social lives and are health conscious. Research strategy for the ‘Customer Segment’ : Investing credits in areas that will fetch us critical information about the customer’s lifestyle, usability affinity and [personalized preferences. We have invested in getting marketing information and competition analysis so that we can plan our market entry strategy.

Customer Jobs: 

We will call our person Jack. He is interested in a wearable that helps to obtain a great skill or deep knowledge. He is not interested in style, having and loving fun or expensive wearables. The wearable must be unique which was previously impossible to find. Jack wants to wear a wearable produced with new and emerging technology to show his high level of knowledge and expertise.

Pains: 

Jack does not worry about being good but only want to wear something that gives him an opportunity to acquire more knowledge. He wants to satisfy his curiosity with a comfortable wearable. Jack finds what is already available at the market uncomfortable. He finds the products in the market out of date.

Gains: not uncovered yet.

VP Cards:

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7. Easy of use

8. Safety

9. Try before you buy

10. Personalized service

Team Strategy:

Welcome to GEnX, we are a smart technology company and we believe that our customers should “Be Precise. Be Powerful. Be Unstoppable”. We are here to present to you, our latest development in the field of Gene technology, in the form of smar eyewear. Our customer would wear the product daily. The screen would be integrated within the smart eyewear which features a variety of functionalities that the user can choose by himself hence it is customizable. For this first round we made our value proposition quite generic and invested in characteristics that would satisfy a wide range of customers. We therefore invested in functionalities, simplicity and durability. Furthermore, we choose to explore and understand our customer. Therefore, we invested in interviews, rapid prototyping, trend tracking and lifestyle studies. We invested most in the customer segment research to get the most intel about them to create the perfect product. Finally, we developed a customer centric strategy while still creating a generic product so we get our first customers in round one.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse