Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Team Assignments

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* What is your company’s name and marketing tagline? Company name: EnergyShirt Marketing tagline: “Wear one, get instant energy on demand” * What is your product idea in detail? A smart and fashionable T-shirt that provides energy automatically when needed. The fabric is comfortable, high quality. * What assumptions about the customer (profile) did you make in order to create the product idea? John Kramer does not have a lot of time. He needs something simple, safe, functional, easy to use for his everyday busy life. He needs a lot of energy when working. He has an active lifestyle and needs to stay fit. Furthermore, he needs approval by other people. * What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? Because it’s a high technology product, we need lead users to approve it. We gave the maximum budget to the value proposition as we were concentrating on this part. Because the profile says” day-to-day problems” and we want to relief pain of the customer.

Please submit the answers of the assignment here… Optima Marketing Tagline: “Approach, Engage, Simplify” PRODUCT IDEA: Our product is a pair of virtual reality glasses that attach to your daily glasses and gives them the virtual reality perks but maintaining the style of your choosing. Features: Simple UI Organizational Tools Interaction with physical objects like QR codes. CUSTOMER PROFILE ASSUMPTIONS: Based on the fact that our customer needs, we are assuming that it should be a product that she can use in a daily manner, solving small problems that in the end of the day it saves valuable time, making it practical and efficient. RESEARCH STRATEGY The strategy for our research is based on using only experiments that provide us with information about our customer segment to find out the gains and the pains necessary to develop our value proposition.

What is your company’s name and marketing tagline? “HappyBelly – eat what you need” What is your product idea in detail? A wearable that measures how full your stomach is and provides you with real-time “stomach-fullness-percentages” directly on your wrist. We believe you should wear it on your wrist – not your waist. What assumptions about the customer (profile) did you make in order to create the product idea? We assumed based on her needs: Therefore our product is very streamlined and simple with only the most basic features. Our end user just wants to have a healthier lifestyle by monitoring her eating behaviour in real time. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? We chose customer interviews and the lead user approach, because we want to get a more detailed first-hand understanding of our customers` needs as well as acquiring valuable feedback.

1. What is your company’s name and marketing tagline? Genecare: free your mind, we take care of you 2. What is your product idea in detail? The product is a smart bracelet focusing on the diabetes genetic disease. As the classical blood test and insulin injection, the bracelet is a solution provider to people who suffer from diabetes: the risk to forget the injection become null. Wherever the diabetic goes, the bracelet will be able to check the sugar level in the blood and give a shot of insulin when needed. Depending of the type of diabetes, it is possible to program a schedule for a regular insulin shot. In addition, the bracelet takes into account other health parameters. 3. What assumptions about the customer (profile) did you make in order to create the product idea? In a society of mass consumption, genetic diseases are growing, diabetes being one of them, this seems to be a real time problem to act on. Children and elderly people are prone to forget or not having control on their diabetes treatment, especially if they have to be supervised by other adults. In this case the persona would be the parents of the child or the children of the elderly person. 4. What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? For now, our main strategy is to collect more information towards the persona. This will help us to better grasp what is the value proposition that our product can bring. To do so, we decided to focus on the following criteria of the customer segment’block: The Customer interviews and experts’ interviews go together. Interviewing the customers is definitely a key element to get some insights regarding the market needs. The experts interviews also provide information on how the product can be optimized. Moreover the literature reviews are also a reliable source of information to evaluate the relevance of our product. The focus group might help us to be able to test our ideas towards a group of customers and see the feedback. We will then be able to detect other opportunities or/and improvement for our product regarding the return that we get back. Then, the lead users are also important as it is a prior step before prototyping. We anticipated and added other categories that will go along the prototyping as usability testing.

• What is your company’s name and marketing tagline? EDA ltd. Live Adventure • What is your product idea in detail? Glasses with the following features – stability, UV reflection, zoom-option, anti-fog, dust protection, night vision • What assumptions about the customer (profile) did you make in order to create the product idea? Our Customer has the eyesight issue and struggles during the adventures to keep her eyes protected and to have a better vision for safety reasons. The zoom option allows to enjoy far-away views and the night vision allows to explore the adventures in the dark • What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? We used research-prototype-test strategy involving the lead users during all the stages of building the product. At the same time we concentrated on value proposition in order to come up with the high product-market fit. We also invested into the cost leadership and premium profits.

Please submit the answers of the assignment here…* What is your company’s name and marketing tagline? Name: Feel&Go We know your heart. We feel you. * What is your product idea in detail? A device (bracelet or necklace) is connected with the app on your phone. You provide your gene data (by getting blood and saliva tests + providing your medical data) and the device constantly tracks your physical and mental health. Also, by tacking photos and videos of yourself through the app it can detect your emotional state. Getting all the data, then the app can tell you when you are feeling depressed and are in a need of traveling to a different country (and it gives you info on which country, climate, culture it should be in accordance with your data at that moment), or if you need to change your activity – like go running or take a nap or eat a snack. * What assumptions about the customer (profile) did you make in order to create the product idea? We assumed that the customer likes moving around, changing locations in accordance to his feelings, his emotional state. Also, we chose customization and ease of use as our value proposition because the customer wants the technology to be more humanized, as in more accessible and have more human features. * What strategy did you follow in creating a research strategy for the ‘Customer Segment’ block? Since feelings and humanization is important for our client, we decided to put a personal touch on our customer research strategy – to talk to our customers, try to gain deeper insights on their thoughts and feelings and not just what they show to the world.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse