Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Team Assignments

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* Explain in more detail what your company is standing for. Our company EnergyShirt stands for its exclusive feature for providing energy when required. It’s a form of energy which we get from edible things but from a Shirt. The shirt is also fashionable and looks good on anybody who wears it. We want people to save time in their daily life by always keeping a high energy level. Furthermore, we are for an active life that will bring lightness into your everyday life. The Energy t-shirt can prove beneficial in detecting several vital signals, including sweat, and muscle activity. With the use of textile sensors, the project aims to identify the body energy. * What target groups (customer segments) are you aiming for and why? We are aiming for the ones who have a very active lifestyle, long busy days and don’t have much time to relax. We need some lead users because it’s a new and high technology. Our customers live world-wide and we will sell through an online store. * What value do you want to bring to them? We want to simplify life of our customer segment, we want to help them to have a hassle free life. Give customers alternatives for energy. Possibility to lead active life without losing in performance. We will bring them confidence as our T-shirt never smells bad again. It really helps people to motivate them to work out or excercise also. * What are important future milestones for your company? * convince people to invest money in our product (since it’s a high technology firm) * Achieve high product quality * Good service (since the T-shirt is technological, it cannot be washed in water, so we offer a limited warranty after the purchase) * Technological development of our T-shirt, additional features * Get 100 loyal clients, 500 then a 1000 * Get initial share% of the market * Break even after 3 years * What are your core team values and why are these important for your company? Our Team Values are the ability to learn, encouraging initiative, integrity, mutual respect, open communication, and fun. Our team strive to have established values that are consistent with the core values of the project which is. These defined standards can become the foundation for the team’s overall success and the focal point for daily behaviour. We don’t copy from competitors instead we work on making the product better. We sell T-shirts that give energy, so with our company we must personify our product. Responsibility: the T-shirt is close to the human body, therefore the product must be of very high quality, also due to the price) The desire to learn everything new, since we are a technology company, which means that we must always improve and offer innovations.

• Explain in more detail what your company is standing for. We take pride in being a company that our customers trust, providing them with an efficient and straight forward product that is manufactured under the principles of sustainability. • What target groups (customer segments) are you aiming for and why? We are targeting people that look for simplicity, efficient and practical solutions provided by a company that takes their opinion seriously, collaborating for a better daily life. • What value do you want to bring to them? We provide them with an effective daily life solution that solves simple but repetitive problems. • What are important future milestones for your company? Our goal is to maintain continuous improvement for our customers to make a better future for them and the environment they live in. • What are your core team values and why are these important for your company? Our team values are based on trust and integrity, hard work and transparency is well rewarded and we aspire to provide groundbreaking innovation with the upmost quality and simplicity.

Explain in more detail what your company is standing for. Simplicity – The image of your stomach that indicates how full it is by an image together with a percentage. No other information should be added to avoid information overload. Accuracy – The data provided by HappyBelly should be very accurate and accessible any time. Equality – The price and features of a HappyBelly wristband is the same for everybody. Improving health of users – By being aware of the fullness of your stomach, users of the HappyBelly will be able to make conscious decisions about when to eat and when not. This way they will implement healthier eating behavior into their lifestyle. What target groups (customer segments) are you aiming for and why? We are targeting consumers, who are health-conscious and want an easy tool to monitor their eating behaviour. We believe they will be mostly female and mostly between 18-40 years old. [Students, Young professionals, Influencers…] What value do you want to bring to them? Efficient eating behavior tracking wearable for a healthier lifestyle. Simple access to real-time health data, easy to read on the go. What are important future milestones for your company? Short term: Reach a high level of Product-market-fit and a high credibility score. Long term: Design the device and the software & launch the product. What are your core team values and why are these important for your company? Efficient communication: Everyone shares opinion in a brief and concise way, then we make decisions quickly. Shared vision on risk: everyone agrees to opt for a risky approach. Positive and open-minded: Try to come up with a unique product that would solve an actual problem/ satisfy needs. Simplicity and value centric: Try to eliminate all complexities and focus on what we can offer to our target customers

1. Explain in more detail what your company is standing for. After starting with a project involving a bracelet for diabetics, we scored a low product-market-fit, our group decided to change the pivot of the product. Our company is now developing a bracelet connected to an app that helps the users to be aware, take care and improve their general health. The bracelet takes into account the different vital levels and health statistics and produces a performance report that the customer can have access anytime. To get those data, the bracelet has a function that collects a small blood sample and analyze it on spot. This is based on the system of the diabetics who has to measure the sugar level in their blood. The customers will receive short and simple recommendations on how to compensate the health deficiency. The product allows to prevent any sudden event as heart attack or stroke for example and send the person’s location to the closest emergency services (ambulance for example). Furthermore, for other alarming items that do not require an immediate intervention, the customer will receive an alert and a report will directly be sent to his/her doctor. 2. What target groups (customer segments) are you aiming for and why? Our customer segments is very broad as it considers the mass consumptions. This bracelet can be used by anyone and be more useful to people who have a special pathology, a weak health condition or who are subject to certain type disease. The other segment that can be considered is the persons who have a real concern about their health condition. 3. What value do you want to bring to them? The bracelet has the core objective to provide an easy-to-use tool that makes analysis of the customers ‘health. It is a comfortable and practical product that encourages people to be conscious about their health, reduces the probability of a delayed intervention. 4. What are important future milestones for your company? The future milestones for our company are to attract market share in the health industry and being able to raise the awareness of customers through our product. We aim at facilitating the access of users to health technology in their everyday life. Another milestone is to improve our current product by adding more options and to improve the quality and the process of data collection in order to be more precise in our reports and to provide better health recommendations. An additional area the company would like to focus on in the future is data storage. Thus we would invent a system that will allow the bracelet to keep the previous medical file of the customer, that would improve the patient processing in healthcare systems. Of course our aim as a startup is to grow which would include creating more products that can impact positively people’s health. 5. What are your core team values and why are these important for your company? Our core team values are resilience, sharing, listening, creativity and empathy. And this is important for our company as it facilitates the communication and avoids misunderstanding in terms of objectives and actions/decisions to be taken. It sets a healthy work environment open to good critics, collaboration, and development. The sharing, listening and empathy are the key elements that our company is devoted to: we listen and care about what our customers need. In addition, after starting badly, as a team we didn’t give up and try to come up with a solution that would put us back on track.

• Explain in more detail what your company is standing for. Our mission is to enhance the daily experience and let people live adventure in here and now. Our product is the LAG (“live adventure” glasses), that can be used daily and for adventure. LAG has the following features: – to see in the night and fog conditions (for night blindness and foggy vision) – take pictures – zoom for objects – UV, light reflection and blue light protection – Stylish design – Change of lenses color in accordance with weather and/or mood • What target groups (customer segments) are you aiming for and why? People with eyesight issues (night blindness, light reflection and foggy vision) and those who would like to enjoy new experiences capturing the moment, zooming the objects, enhancing the vision in both day and night. • What value do you want to bring to them? We solve the daily problems of not seeing clearly enough and to bring new experiences through our LAG (“live adventure” glasses). • What are important future milestones for your company? To develop the product concept and design – 3 months To develop the prototype – 3 months To conduct testing and get feedback – 1 month To develop initial product – 3 months To have 100 customers committed to the product To have investors (2) willing to invest into mass production and further research To have production facilities up and running – 3 months To develop final product – 1 month • What are your core team values and why are these important for your company? Openness – we are open to hear customers’ suggestions on how we could help them improve their daily life Innovation – we bring new experiences to our customers using the advanced technology and opportunities that were not available before Trust – we are the best in our industry and we can alter customer’s experience in a safe and tailored manner Reliability – our customers can rely on us and our products as our products are safe and best in quality

The product is a ring and an app. The ring contains your DNA markers, which is like your personal fingerprint, where the markers on each ring represent the unique values found in your DNA. And then you can compare your ring with those of your friends and family or even strangers, side by side, to see how closely your values match. You provide your DNA data by providing a saliva swab. You can order a ring with a general design or customize it in accordance with your taste. It is easy to use. The app is also customized since you can choose how deeply you want the company to check your DNA. Explain in more detail what your company is standing for. Our company stands for humanizing the technology, it is all about creating connections, bringing people together by tapping into your lineage, into your past. What target groups (customer segments) are you aiming for and why? Men and women interested in their genealogy and wanting to connect with others, to feel that they belong (our customer is all about feelings, creating connections with other people). Our target group doesn’t like overcomplicated technology, they like simple apps. What value do you want to bring to them? We bring a customized, ease to use, personalized service that helps build connections with other people. What are important future milestones for your company? Test the product with a focus group to change the design or features according to their reviews. Find a partner in the DNA testing industry to lower the costs on DNA testing. Creating the app and the website for our product. Find local but cheaper production of the product. Try to widen our product range by including other wearables. What are your core team values and why are these important for your company? We have a customer centric approach, we listen to our customers’ needs and desires. We want to not just provide a service but also the feeling of belonging, of having a community. We are committed to Quality of work and contributions to society. We want to localize our production and make it more ethical.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse