Value Proposition

Below you’ll find an overview of your current value proposition, seen from the eyes of the customer. The customers are ranking your value proposition on 6 different product specifications. These product specifications are a direct results of your VP-decisions. Moreover, you’ll find your current product-market fit.


Customer Segments

Below you’ll find information about your customer segment. The higher your research score, the more you’ll uncover about the customer segment.

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Team Assignments

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• Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? Our product EnergyShirt is a fashionable shirt and a source of energy which makes the human body stay active and boost performance. The idea behind the EnergyShirt is to let people stay active when they feel lethargic or tired. Our product is unique because there is no similar product available on the market. Our product is not only a T-shirt but also consists of a top quality client service. Our subscription includes maintenance service. Our T-shirt does not need to be washed by the user but maintains a pleasant smell and is dirt-repellent (hydrophobic). • How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. Instead of spreading credits across multiple elements in each block, we decided to invest a higher number of credits on just a few elements. We took a more detailed approach. We gave a lot of budget to resources to enhance our team skills. We focused only on a few value propositions looking at what is the pain and gain of our customer segment and how we could solve it with our product. Based on the results in Round 2, we decided to concentrate more on the research part and also increase our speed of submitting. ⁃ Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? We didn’t really change much on the customer segment because as a start with a new high technology we don’t have a lot of customer segments. We have first mover advantage and no direct competitor. No competition means that we don’t have an example of approved demand and if this market will be successful or not. We need to do research by ourself. If we succeed to do this, we are able to reach the customers first and make strong impressions which can lead to brand recognition and loyalty. ⁃ What is your revenue model? How does that align to the VP and CS? We have a premium price model combined with a semi-annual subscription. We have high-end (wealthy) customers willing to pay a premium price for a high-quality product. We offer a subscription because we provide to our client an outstanding service with maintenance. ⁃ Is your team ready for growth? What skills do you need in order to improve your team? Yes we are. We would like to grow eventually by looking at the revenues. We need to be aligned and be on the same page all the time. We need to be fast and quick at making decisions.

• Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? Value Proposition The product is adaptable augmented reality lenses that bring the virtual reality experience to our users without the need of an inconvenient headset, the value proposition for our end users circles around providing a practical solution to make daily tasks highly efficient. Why are we different? o Product connectivity o Minimalistic o Automated o Long Lasting Battery o Solar Powered o High Quality Materials • How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. Strategy o Improve our team skills by investing more in key partners, key activities, and resources. o With the objective to further grow our research score we decided to invest in the research for our customer segments, making a priority the “going out of the office research” to have a better credibility score. • Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? Our perspective remains the same, with the information gathered on our previous investment in research we have kept making choices for our value proposition. The advantages we possess that help us reach our customer segment over our competitors are: o Being a trustworthy company. o Focusing on sustainability. o Transparent team, strategies, and goals. • What is your revenue model? How does that align to the VP and CS? o End user purchase of product. For our end users we provide a VP that is linked to the core of the company, the customer gets to trust the company and our team while getting provided with the practical and efficient product they are looking for. • Is your team ready for growth? What skills do you need in order to improve your team? We believe our team is off to a great start and ready to keep on growing. Our current most dominant skill is experience, but we still have a lot of room to improve in knowledge, skills, and attitude.

Round 3 – Goal: Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? HappyBelly is a new health concept that provides accurate information on your stomach fullness. The information is real-time and easily accessible. The unique value results form the newness of the concept. It is unknown in the current world and therefore distinguishes itself from the other concepts. We also have advantages in customer’s gain that are unique from our competitors, which are to live a healthier and longer life, weight loss and reduce guilt while eating/ dieting. How will you change your strategy this round? Explain how and why you have divided your budget over the different building blocks of the canvas. Strategy for today: Invest in experience and attitude of the team to reach 100% score as well as increase our product market fit to reach the maximum. Also, we are going to invest more in the customer segment to improve the credibility score. Additionally, we will put more credits in certain elements to increase the risk score but we will not stray too far from our original decisions of what we already did before Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? We did not change the perspective on the customer segment. The unfair advantage that we experience compared to our competitors is the access of information. We have full access to all details of the customer segment whereas our competitors only have limited access. What is your revenue model? How does that align to the VP and CS? HappyBelly wristbands will be sold per unit for a consumer price of 49 euros. This aligns with our vision of enabling simple and accessible information. The price is low to enable a wide range of people with different budgets to buy the product. Also, there is no need for complex pay systems like memberships or licenses. Simply go to the (online) store, and buy your HappyBelly. Is your team ready for growth? What skills do you need in order to improve your team? We have already achieved 100% in Knowledge and Skills. As a next step the team needs to improve in Experience and Attitude where we have reached around 80% score. Also, we are working hard to improve our product market fit score to gain more target customers.

1. Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? We are sticking to the same idea however we decided to implement new features to adapt more to the customer segment: instead of only taking a sample of the blood, it also infuses substances as vitamins supplements to boost strength, focus and efficiency a fluid component. The value proposition: we innovate the way people are having vitamins and we provide them an external source of energy that will make them feel like a superhero. This also product allows a faster version of a blood test. 2. How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. We didn’t manage to improve the product market fit that’s why we didn’t invest much in the customers segments as we already have relevant information. Even though we increase our value proposition and manage to have good result in the product specification, our product market fit is the lowest. Then we decided to orientate our strategy on focusing on the resources (improve skills), partners (improve knowledge and partnership) and activities. We tried to adapt the value proposition our customer segment by allocating credits to the items that seem more suitable and which we didn’t think were relevant before. 3. Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? Yes, we don’t like Mike. However our value proposition is good in terms of product specifications, but it does not reflect on the product market fit; actually we have an issue to understand what Mike’s pains are and to transfer his caracteristics into the value proposition. So instead we decided to focus less on the CS and more on the VP, with the additional information we got after the feedback. The unfair advantage we have is that our product temporary “superpowers” to the customers. 4. What is your revenue model? How does that align to the VP and CS? We are going for an accessible and affordable product – easy to use and functional. Who pays? The end-users, the persons who are doing a manual labor and physical effort in their daily life. In terms of CS, a it is a firefighter, this product fits the customer as he is doing a job that requires a lot of effort. For the VP, the product is easy to use, has a good quality and has multiple features and functions. The product is also adjustable to the user and provides relevant data about themselves. 5. Is your team ready for growth? What skills do you need in order to improve your team? We are not ready yet to take a big step to our growth, however in the future perspective, we consider developing key department: sales’person, tech staff, data analyst, and so on.

• Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? Our unique value proposition is LAG (“live adventure” glasses), all-in-one glasses with the following options: – Night vision and anti- fog functionality (base package) – UV, light reflection and blue light protection (base package) – Stylish design(base) – Unshakeable with perfect fit (base) – Build-in camera (extra) – Zoom option(extra) – Choice of lenses color(extra) – Display technology (extra) Our LAGs will help people in daily life but also to experience adventures with better vision functionalities. Our LAGs are aimed for everyday use and therefore will cost around 500EUR for base package (base package: night vision and anti- fog functionality, UV, light reflection and blue light protection, stylish design and unshakeable with perfect fit) to enter the bigger market. Normal frames and optical lenses can cost on average 200-400 EUR. We offer a bit higher price with more functionalities to improve vision for everyday life. • How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. So, on 1st day our strategy was focus on value proposition and we concentrated 70% of our budget into value proposition, 20% into customer segment and 10% into profits. This strategy led us to high product-market fit and good market research. On 2nd day, our strategy was diversification amongst the available elements, and therefore we split more or less equally between customer segment, value proposition, profits, and resources. This strategy led us to lower product-market fit and also lower team skills, however our research score went a bit higher. Today, we think to go back to the focus strategy of the 1st day and concentrate on our persona characteristics and try to find the right elements for the value proposition keeping the research and team skills as another priority. • Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? We offer: – stylish design for different tastes and general use – high technology at affordable price – product safety • What is your revenue model? How does that align to the VP and CS? Our revenue model is installed base. Usually functional glasses are expensive, prices starting from 1,000EUR and they are used in transportation and construction area. Our LAGs are for everyone and can be used in everyday life, so we will start with selling the glasses with base package: night vision and anti- fog functionality, UV, light reflection and blue light protection; and other additional functions will be charged extra. • Is your team ready for growth? What skills do you need in order to improve your team? We are almost ready for growth missing the production facility of our product. We have the marketing, research and development, management and technological skills within the team and we would like now to acquire a production manager to lead the production operations and facilities. Arna – management and marketing Eun Kyu – research and development Daniel – technology expert If you are experienced in production operations, we will be happy to hear from you!

Explain your product idea in a few sentences. What is your unique value proposition, why is your solution different than solutions of other teams and worth paying attention to? A single ring connected to an app provides with in-depth knowledge of your DNA specifics and your compatibility with those surrounding you. The uniqueness of our proposition is in combining scientific advancement with feelings, with finding the right people for you and feeling the connection to others, and at the same time feeling of belonging in this world and being part of something greater. It combines two of the basic needs from Maslow’s pyramid – belonging and self-actualization. How will you change your strategy this round? Explain how and why you divided your budget over the different building blocks of the canvas. Our team scan, the expertise of our team was basically non-existent in the results from the last round which is why we focused a lot of our attention on it. In value proposition we decided to choose less points but spend more credits on each – finding those few things that are most important and becoming the best in them instead of spreading out and being average across everything. In terms of customer research we decided not to spend too much on it since we have most of the information about our client already available but also we decided to take the risky approach of choosing a different research operations set to see if it gives us more results. Did you change your perspective on the customer segment? What ‘unfair advantages’ do you have over your competitors in trying to reach them? Our perspective is more about quality than quantity of our research. Since our target consumer is concerned about humanization of tech and about a good support and price policies, it is important to dig deeper in understanding what the customers want, how do they want the app and the product to look/feel like. Which is why we have invested in a more personal approach to customer research. But this time we decided to chose customer research ways that we haven’t before to see if we might get better results. What is your revenue model? How does that align to the VP and CS? Our revenue model consists of several levels. First of all, there is an initial price – the amount a customer pays for the product (the ring) and the DNA test. This also depends on how much information the customer wants to get – how deep do they want to go into their genetics. The second level is the subscription for the app – the customer has a choice of paying on a monthly or a yearly basis. We also have several loyalty programs – if the customer buys several rings as gifts for his friends and family he gets a discount. This multi-layered approach to pricing allows a well-though-out price policy, just like our customer wanted. Is your team ready for growth? What skills do you need in order to improve your team? Yes, I believe our team is ready to grow. In previous rounds we did not have spend many credits on resources, so our team was not good enough. This time we focused on all 4 components on experience, knowledge, skills and attitude. For attitude we have employee involvement, empathy, ideology and goal-setting. We also chose competencies and we will ally with a genetic lab that would help us improve our knowledge on the subject, make the DNA tests deeper and encompass everything needed, at the same time cutting the costs (since we will bring new clientele to them, we will get a discount). And the professional broker will offer his experience and thus help our team grow faster and avoid some typical mistakes. As we are a start-up we need good strategic planning, lean management and tasks & responsibilities skills – in the incubator phase of a company it is important to have a clear strategy, less useless procedures.

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Key Resources, Activities & Partners

Throughout the game, you’ll have the chance to increase your expertise on your key resources, activities and partners. The better your performance, the more likely you’ll be to achieve finance in the last round.


Customer Relationships & Channels

Below you’ll find an overview of your sales funnel and capital injections – a direct results of your investments in marketing & sales.


Overall Ranking

Below, you’ll find some extra awards that are handed out throughout the game and your overall EntrePulse.

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EntrePulse