Market Strategy Game

The Market Strategy Game is strategy-level marketing simulation played in more than 20 countries in the business and education sector. It is an award-winning introduction to marketing through industrial analysis, cost advantage, competitive dynamics, diversification and strategy design. Do you believe you can stay ahead of the competition by creating a unique differentiation strategy? 

Key theories: Marketing, Value-Based Design, Product Differentiation, Competitive Analysis, Cost Advantage Strategy, Product Diversification, Horizontal and Vertical Integration.

How to play?

Higher Education

Running the simulation daily or weekly as an add-on to a university course, online or blended.

As a standalone introduction course, i.e. for MBA students, online or blended.

Executive Education

As a fully customized simulation, aligned to your internal business processes.

As a fun battle with your direct colleagues to attain everlasting fame


As a 2/3-day live masterclass for professional development, fully facilitated by our experts.

As a live standalone (half-)day event, both engaging and knowledgeable..


Higher Education
minimum number of players: 20
  • Integrates with existing courses
  • 6 rounds & learning material
  • Online platform / blended learning
  • Assignments and certification
  • Optional webinars/lectures
Executive Education
minimum number of players: 5
  • Full training with 5-6 sessions
  • Inc. pre-package & live webinars
  • Inc. videos, literature & assignments
  • Individual feedback and reports
  • On location, blended or online
minimum number of players: 5
  • Customized program
  • Online, blended or on location
  • Half-day or full-day workshops
  • Live facilitated by our experts
  • Inc. pre-package material

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    About the creator:

    Jan Spruijt is the creator of the Market Strategy Game and founder of Innovative Dutch. Jan is an industrial engineer and senior lecturer in innovation management at Avans University.
    Jan is a frequent speaker on events, a TED-alumnus, passionate blogger and a guest lecturer at many top universities.

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